Login
Register

Tag: Thailand

Thammasat Launches New Education Strategy

Posted on by Thammasat University

Thammasat University (TU) has unveiled a forward-thinking strategic plan of the 21st century to usher in a new era of higher education under the theme ‘Leading Comprehensive University for Future Societies’. The university aims to overhaul and reform its learning system, updating 298 academic programmes across 19 faculties, 6 colleges, and 2 institutes. These revised curricula will foster interdisciplinary learning in social sciences, science and technology, and health sciences. TU determined to become a national model for producing both ‘leaders’ and ‘high-quality professionals’ who are well equipped to meet diverse workforce demands. New and emerging courses will include Ethics of Artificial Intelligence for Future Leaders and modules in Finance & Investment that respond to the shifting of lifestyle, society, and economy. TU’s goal is to develop graduates equipped with hard skills, and soft skills —ensuring 100% employability upon graduation.

Prof Dr Supasawad Chardchawarn, Rector of Thammasat University, stated that in a world undergoing rapid transformation, universities must act with urgency to prepare graduates for the future. According to the World Economic Forum’s 2024 Report, analytical thinking was identified as the most in-demand skill for 2025 (68%), followed by resilience, flexibility and agility (67%) and leadership and social influence (61%). These findings reinforce the need to develop students’ thinking, communication, and adaptability in a volatile world.

Simultaneously, tech-related careers are booming between 2025 and 2030—particularly roles such as Big Data Specialists, with projected growth exceeding 100%, as well as FinTech Engineers and AI/Machine Learning Specialists. Other rapidly expanding roles include app developers, data analysts, cybersecurity experts, and renewable energy engineers. In contrast, many traditional careers are in clear decline, underlining the urgency for upskilling, especially in technology, creativity, and lifelong learning.

Prof Dr Supasawad added that TU is committed to elevating Thai higher education to a global level. Its new strategy, grounded in the concept of being a Leading Comprehensive University for Future Societies, also targets the transformation of TU into a Global Impact University. The revamp of over 298 programmes will span social sciences, science and technology, and health sciences—developing well-rounded, practically skilled, and ethically grounded graduates who are ready to lead and serve society today and in the future.

The strategy is built on three main pillars:

1)        Becoming a Leading Comprehensive University of the Future – Emphasising interdisciplinary knowledge and advanced research skills aligned with modern learning models.

2)        Becoming a University for Society – Focusing on producing public-minded graduates while connecting with communities through innovation for well-being and sustainable development.

3)        Ensuring Happiness and Sustainability for the TU Community – Through sustainable management systems and structural reforms that prioritise Outcome-Based Education (OBE), enhancement of hard and soft skills, and widespread adoption of Experiential Learning and Co-operative Education across all faculties.

“Our new strategic plan is centred on interdisciplinary learning, experiential learning, and co-creating curricula in collaboration with the business sector,” said Prof Dr Supasawad. “Curriculum reform began in the 2024 academic year and is scheduled for full implementation by 2027. Programme structures are being designed in line with OBE (Outcome-Based Education) principles, including both course-level and subject-level learning outcomes per the standards of the Office of the Higher Education Commission (OHEC). Students will engage in over 405 hours of hands-on training in real-world settings, with an emphasis on experiential learning via field-based projects—ensuring graduates are truly job-ready.”

Moreover, all programmes will promote partnerships with government agencies, private sector organisations, major corporates, and technology firms. TU will also elevate e-learning offerings and establish a common core across faculties for shared curricular benefits. English language proficiency and alignment with the Sustainable Development Goals (SDGs) are also being integrated to prepare Thai graduates for international competitiveness.

A major highlight of the reform is the launch of a newly required module, TU280: Artificial Intelligence Ethics for Leaders of the Future, designed to reflect global trends in AI and advanced technologies. This compulsory course aims to instil a deep understanding of ethics, technology, and responsible AI usage, while cultivating ethical leadership. “What makes this course unique,” Prof Dr Supasawad noted, “is that it goes beyond how to use technology. It trains students to question the role of AI in human life, society, and the economy, preparing them to be thoughtful, accountable global citizens—ethical leaders in the age of AI.” The course is scheduled to launch in the 2025 academic year and will be taught by TU’s leading AI faculty and specialists.

In addition, TU is introducing Finance & Investment modules covering essential topics for the next generation, including personal finance, cryptocurrency, tax planning, opportunity costs, and sustainable finance. These modules have been co-designed with experts from leading institutions such as the Stock Exchange of Thailand (SET), SCB, GULF, and Bangkok Bank. Delivered through flexible online or e-learning platforms, the courses are designed to complement students’ core academic work. Since the launch of SET E-learning in 2022, more than 22,000 students have enrolled in related courses by March 2025.

To prepare graduates for the workforce, TU emphasises the development of critical professional skills, including: Hard skills – e.g. computer literacy, legal knowledge, and financial competence; Soft skills – e.g. communication, problem-solving, and leadership; and Adaptability skills – e.g. flexibility, teamwork, and risk analysis. At the same time, specialised competencies are also being promoted, such as AI ethics and cross-cultural collaboration. TU aims to nurture distinct talents capable of navigating an increasingly complex and dynamic global landscape.

“Our overarching goal is to produce graduates with both academic knowledge and practical experience. Every student will be required to complete at least six credits through projects, internships, or professional training. All programmes are expected to foster students’ future-ready skills and help them thrive in the new world of work,” said Prof Dr Supasawad.

TU has also established the Thammasat University Co-operative Education and Career Development Centre (TUCEEC) to help both students and alumni build necessary hard, soft, and future skills—especially in AI and digital marketing. The university plans to host more than 100 training programmes and activities between 2025 and 2027 to ensure 100% employment rates upon graduation.

In terms of faculty development, TU is enhancing the capabilities of its academic staff to become ‘learning leaders’ under the Professional Standards Framework (PSF)—a global benchmark for excellence in higher education teaching. The university aims for at least 100 lecturers to attain PSF Level 2 or higher by 2027. This initiative is key to fostering a new generation of proactive, learner-centred educators capable of designing learning experiences tailored to modern learners. It also supports the development of international and dual-degree programmes with global partners, building a truly borderless academic network.

“In recent years, Thammasat has become a destination for learners of all ages and backgrounds. This compels us to broaden our curriculum to meet ever-diversifying needs and focus on producing high-quality graduates in an era of declining global birth rates,” Prof Dr Supasawad concluded. “We hope to serve as a model for holistic development in higher education and lifelong learning, ultimately contributing to national advancement in all dimensions.”

Chula Collaborates with Harvard University

Posted on by Chulalongkorn University

On June 3, 2025, a delegation from Chulalongkorn University, led by Professor Dr. Wilert Puriwat, President of Chulalongkorn University, along with vice presidents, assistant presidents, deans, and institute directors, visited Harvard University in the United States. The purpose of the visit was to build an academic network and foster international collaboration in education, research, and innovation with one of the world’s leading universities.

The Chulalongkorn University delegation received a warm welcome from Katherine G. O’Dair, University Marshal, and Professor Mark C. Elliott, Vice Provost for International Affairs. The meeting focused on exploring potential areas of cooperation between the two institutions. On this occasion, Professor Dr. Wilert Puriwat signed Harvard University’s Guest of Honor Book.

Following the meeting with Harvard administrators, the delegation visited the Harvard Extension School, where they were welcomed by Dr. Nancy Coleman, Dean of the Division of Continuing Education (DCE), and Mr. Tom Garriepy, Executive Director of DCE’s International Programs. They provided an overview of the Harvard Extension School’s operations. Mr. Eric Patnode, Program Manager, then led the Chulalongkorn delegation on a tour of the school’s advanced technology studios and various classrooms.

In the afternoon, Chulalongkorn University executives held a meeting with representatives from the Harvard University Asia Center. The delegation was welcomed by Professor Michael Puett, Director of the Asia Center, along with Professor Dr. James Robson, Faculty Director of the Harvard-Yenching Institute, and Professor Jay Rosengard, Director of the Thai Studies Program. The meeting provided an opportunity for both parties to exchange ideas and discuss potential future collaborative projects.

Read more at: https://www.chula.ac.th/en/news/241653/

Chula’s Thai Youth Orchestra Wins in Japan

Posted on by Chulalongkorn University

Professor Dr. Wilert Puriwat, President of Chulalongkorn University, led a delegation to Tokyo, Japan, from May 10–11, 2025, to support the mission of the Chulalongkorn Thai Youth Orchestra (ChulaThaiYO). The group performed Thai traditional music at the 25th Thai Festival Tokyo — the largest Thai cultural event held outside of Thailand, which attracted over 200,000 attendees.

The performance by ChulaThaiYO was a great success, earning enthusiastic praise from both Thai and international audiences. Particularly notable was the strong interest and lively participation from Japanese teenagers. The area in front of the stage was vibrant and energetic, with many attendees eagerly watching the performance, taking photos, sharing clips on social media, and engaging in friendly conversations with the student performers. This lively interaction reflected the genuine appeal of Thai music and its ability to resonate with the younger generation.

Representing both Chulalongkorn University and Thailand, ChulaThaiYo is promoting cultural identity on the global stage through meticulously crafted, harmonious, and creative musical performances. The delegation also included Associate Professor Dr. Yootthana Chuppunnarat, Vice President; Assistant Professor Dr. Vitchatalum Laovanich, Assistant to the President for Arts and Culture; and Dr. Sirichaicharn Fachamroon, National Artist in Thai Music Performance — all of whom supported this cultural mission.

Chulalongkorn University remains committed to leveraging arts and culture as a vital force in shaping students into knowledgeable, capable individuals with international value, while fostering a deep sense of pride in Thai cultural heritage worldwide.

Read more at: https://www.chula.ac.th/en/news/238770/

Revolutionary Sweetness with Arto Sucrose-Reduced Technology Reduces the Sugar in Fruits by up to 65

Posted on by Chulalongkorn University

A lecturer from the Department of Biochemistry, Faculty of Science, and the Center of Excellence in Molecular Crop, Chulalongkorn University, has developed the innovative  Arto Sucrose-Reduced Technology—an enzyme-based process that transforms sucrose in fruits into prebiotic compounds. This breakthrough allows fruit-derived purées to be used as healthier food ingredients, aligning with the growing trend toward health-conscious food products.

Fruits such as durian, mango, banana, as well as desserts like ice cream and cake, are widely loved. However, concerns about high sugar content, which contributes to chronic conditions such as diabetes, cardiovascular disease, kidney disorders, and hypertension, often lead people to limit their consumption.

“During durian season, medical professionals often warn patients against excessive consumption due to the fruit’s high sugar content,” said  Professor Dr. Supaart Sirikantaramas, Department of Biochemistry, Faculty of Science, Chulalongkorn University. “While durian is indeed rich in sugars, it also contains valuable nutrients. We sought a way to preserve these benefits while reducing the sugar content—leading to the development of a healthier durian product.”

Professor Dr. Supaart Sirikantaramas Department of Biochemistry, Faculty of Science, Chulalongkorn University

This research laid the groundwork in 2022 for the development of  Arto Sucrose-Reduced Technology, a method that utilizes a tailored blend of food-grade enzymes to convert sucrose—a disaccharide sugar commonly associated with metabolic disorders—into beneficial prebiotic sugars. This process reduces sucrose content by up to 65% while retaining the fruit’s nutrients.

“Thailand cultivates many economically important fruit crops. However, seasonal oversupply often necessitates processing, which can further concentrate sugars—particularly sucrose—during drying or cooking. Our goal was to reduce sucrose levels in these fruits, thereby enhancing their health benefits,” Prof. Dr. Supaart explained.

Arto Sucrose-Reduced Technology: From “Wicked” to “Wholesome” 

Arto Sucrose-Reduced Technology harnesses enzyme biotechnology by using specific combinations of commercially available enzymes to selectively hydrolyze and convert sucrose into prebiotic sugars, such as fructo-oligosaccharides (FOS). These prebiotics promote gut health and have been associated with improved metabolic outcomes.

“While there have been studies on enzymatic conversion of sugars into prebiotics, none have applied this approach to dried fruit products,” said Prof. Dr. Supaart.

The initial experiments were conducted at the pilot food processing facility of the Faculty of Science, Chulalongkorn University, located in Saraburi Province. The research team collaborated with local farming communities, using raw mangoes from Wang Nam Bo (Phitsanulok Province) and bananas from the Jukrasher community (Chachoengsao Province).

“Farmers in these areas grow varieties such as Cavendish (Hom) and Nam Wa bananas. While prices can occasionally be high, they often face oversupply issues. Using Arto technology, we can transform excess produce into value-added products like dried bananas, banana cakes, and reduced-sugar ice cream,” he added.

The technology can be applied to both fresh purées and dried fruit. For dried fruits, the enzymes are introduced through a specialized process that ensures they remain active under the drying conditions, allowing for effective sucrose conversion.

“We have developed an optimized protocol for enzyme incorporation during the fruit drying process, enabling the enzymes to catalyze the breakdown of sucrose into prebiotics,” Prof. Dr. Supaart explained.

This innovation not only addresses health concerns related to sugar consumption but also supports local agriculture by providing farmers with an opportunity to transform surplus fruit into functional food products for the health-conscious market.

“We purée fruits such as mango and banana, add a specific blend of enzymes, and then process the mixture under controlled conditions to convert the sucrose into prebiotic compounds. The resulting purée can be used as a healthy ingredient in various products, such as mango smoothies, banana cakes, and banana chocolate ice cream,” explained Prof. Dr. Supaart.

He noted that Arto Sucrose-Reduced Technology is applicable to any sweet fruit with high sucrose content—such as durian, banana, and pineapple—as well as to high-sugar plant-based raw materials like palm juice and sugarcane juice. In these sources, sucrose can be enzymatically converted into beneficial prebiotics.

“Currently, we set the sucrose reduction at 65%, but this level can be adjusted further based on consumer preference and product development needs,” he added.

Does reduced sweetness affect the original taste? 

Prof. Dr. Supaart responded, “It depends on the type of raw material. For bananas, the taste remains largely unchanged. However, the mango smoothie develops a flavor more reminiscent of mango chutney. Whether the enzyme treatment and processing alter the original flavor is ultimately a matter of consumer preference. For those who enjoy the tangy, savory profile of mango chutney, the result is actually quite delicious.”

Purée as the Core Product, with Finished Products as Secondary 

At present, Arto Sucrose-Reduced Technology offers four innovative products derived from its enzyme-treated purée:

Refreshing Mango Smoothie
Flourless Banana Cake
Energizing Choco Banana Sherbet
Nature’s Candy: Sugar-Reduced Dried Banana

The core focus remains on producing sugar-reduced fruit purée, which can serve as a functional ingredient for various health-oriented food applications, with the finished consumer products demonstrating the technology’s versatility and appeal.

“For the Energizing Choco Banana Sherbet, we transform banana purée into a sherbet-style ice cream. Those who have tried it said it has a distinct banana aroma complemented by a rich cocoa flavor. The sugar-reduced dried banana also received positive feedback for both taste and texture,” shared  Prof. Dr. Supaart, reflecting on consumer responses.

Focus on Reduced-Sugar Purée as the Core Product 

While Arto offers finished consumer products, Prof. Dr. Supaart emphasized that the primary focus is on promoting and supplying the reduced-sugar fruit purée.

“Our goal is to find partners who can incorporate our upstream product—the reduced-sugar purée—into their own food innovations. However, because its application may not be immediately obvious, we created prototype products like ice cream and banana cake to showcase its potential. Now, we’re in discussions with entrepreneurs interested in using the purée as an ingredient. Some are also exploring selling the finished products—either under the Arto brand or their own branding.”

Empowered by Chula Spin-Off and CU Innovation Hub 

Products developed through Arto Sucrose-Reduced Technology, including both fruit purée and processed items, are marketed by  InnoPhytoTech—a company founded to develop innovative biochemical solutions for the food and beverage industry. InnoPhytoTech aims to provide consumers with healthier product alternatives that also reduce environmental impact.

The company is a part of the Chula Spin-Off initiative, supported by the  CU Innovation Hub, which brings together researchers from Chulalongkorn University to collaborate, share expertise, and drive research-based innovations into practical applications that contribute to the Thai economy.

Guidance from CU Innovation Hub 

Prof. Dr. Supaart has also received valuable support from the  CU Innovation Hub throughout the development of Arto Sucrose-Reduced Technology.

“We’ve been consulting with the CU Innovation Hub from the very beginning. They provided guidance on project management and business development. Early on, we received training in entrepreneurship, access to funding opportunities, and participated in various events. Their recommendations have also been instrumental in helping us explore marketing and investment channels,” he explained.

Products Aligned with Health Food Trends 

Following the success of converting sucrose into prebiotics using enzyme technology, Prof. Dr. Supaart is now exploring the next phase of innovation—converting carbohydrates into value-added nutrients—to further support the rising global demand for functional, health-oriented foods.

“Healthy eating is a growing trend, especially in Europe. Fruit juice consumption has declined due to concerns about high sugar content, even though fruits are also rich in antioxidants. The question is: how can we reduce the sugar while retaining the nutritional benefits? Globally, there’s a clear shift toward developing foods that are both healthier and more nutrient-dense.”

To stay at the forefront of innovation, his team continues to monitor global research in starch-to-nutrient conversion and evaluate opportunities for further development.

“We need to keep up with advancements in converting starches into functional compounds. But the real challenge lies in industrial application—how to scale up the process effectively without complications. It’s also important that our raw materials are locally available, so we can work directly with communities. Above all, our technology must be scalable and practical.”

From Lab to Life: The Importance of Outreach 

“As scientists, we often lack the expertise to market or commercialize our innovations. No matter how groundbreaking the research, if it doesn’t reach users, it goes nowhere. To create real impact, researchers must step out—engage with communities, consumers, and entrepreneurs—to gain insights and drive continuous development,” Prof. Dr. Supaart emphasized.

In the meantime, Arto Sucrose-Reduced Technology offers a guilt-free solution for those craving dessert—delivering delicious treats that are lower in sugar and rich in healthy prebiotics.

Read more at: https://www.chula.ac.th/en/highlight/232419/

Thammasat University hosted the South Asia Summit on Education for Peace at UNCC

Posted on by Thammasat University

On March 24, 2025, the Faculty of Social Administration at Thammasat University, in collaboration with the Sustainable Development Council (SDC), proudly hosted the South Asia Summit on Education for Peace at the United Nations Conference Centre (UNCC) in Bangkok. This significant event brought together esteemed leaders, academics, policymakers, youth advocates, and representatives from 13 countries, all united in the mission to explore the transformative role of education in fostering peace, inclusion, and sustainable development.

The summit commenced with a warm welcome address by Mr. Gokulnath Mathiyazhagan, Secretary-General of the SDC, who set an optimistic tone for the event. Dr. Datchanamoorthy Ramu, Founder Chairman of the SDC, delivered an inspiring keynote address, envisioning a future where education empowers individuals to live harmoniously and embrace diversity.

Esteemed speakers included H.E. Mr. Abderrahim Rahhaly, Ambassador of His Majesty the King of Morocco to Thailand, who emphasized Morocco’s commitment to peace and education. His Holiness Sriram Charana Aravinda Dasa from ISKCON highlighted the necessity of instilling peace-building efforts at home. Senior Colonel Pisan Amornratananuparp reinforced the importance of regional collaboration in promoting peaceful narratives, while Vice Rector and Assoc. Prof. Dr. Dumrong Adunyarittigun of Thammasat University called for the integration of peace education into global curricula. Dr. E. Khalieraaj stressed the importance of preparing youth to navigate the digital world responsibly and ethically.

A key feature of the summit was a dynamic panel discussion titled “Education as a Pathway to Peace,”. The discussion included prominent experts such as Dean of Faculty of Social Administration, Thammasat University Assoc. Prof. Dr. Auschala Chalayonnavin, Dr. Kamaleswaran Jayarajah SEAMOE Secretariate, Dr. MST Umme Habiba Fahmina Karim Mahidol University, and Ajarn Kevin Cook, SPD-Faculty of Social Administration, Thammasat. They emphasized the critical role education plays in fostering peacebuilding, cultural understanding, and ethical leadership. Panel discussion was moderated by Dr. Mahesh Chougule, Assistant Professor of Social Policy and Development at Thammasat University.

A highlight of the summit was the presentation of the SDC Impact Award for Academics, acknowledging outstanding contributions towards the United Nations Sustainable Development Goals (SDGs). This year’s distinguished recipients included: Prof. Dr. R. Mohana Krishnan, SRM Institute of Science and Technology Prof. Dr. J. Clement Sudhahar, Karunya School of Management Prof. Dr. J. Cynthia, Kumaraguru College of Technology Dr. Ganesh K, B.S. Abdur Rahman Crescent Institute of Science & Technology Mr. Panduranga Guptha, Viveka Matriculation School Prof. Ms. Prisana Kumchai, Khon Kean University Dr. Mahesh Chougule, Thammasat University.

The commitment of these individuals toward promoting education for peace and sustainable development was celebrated, underscoring their roles as catalysts for positive change.

In his closing remarks, Dr. Datchanamoorthy Ramu concluded with a powerful message: “Education is the most powerful tool we must build peace, bridge divides, and empower generations. Let us commit to making it accessible, inclusive, and transformative for every child, everywhere.”

The Faculty of Social Administration extends heartfelt gratitude to all participants, speakers, and partners who contributed to the success of this summit. We remain dedicated to promoting educational initiatives that foster peace and development throughout South Asia and beyond. The event was led and coordinated by Asst Prof Dr Mahesh Chougule SPD-Faculty of Social Administration Thammasat University.

Unlocking Thailand’s Festival Potential: Boosting Tourism through Songkran and Loy Krathong

Posted on by Chulalongkorn University

Thailand’s globally renowned festivals, Songkran and Loy Krathong, possess immense cultural and tourism potential—yet remain underleveraged in driving international travel. Despite high levels of global awareness, participation remains low due to concerns over safety, festival management, and infrastructure. A recent study by Sasin Management Consulting (SMC) reveals that only a fraction of international tourists visit Thailand specifically for these celebrations. To transform Songkran and Loy Krathong into world-class attractions, Thailand must enhance safety, improve infrastructure, and integrate deeper cultural storytelling with engaging experiences—positioning its festivals not just as spectacles, but as meaningful, must-see global events.

This article summarizes a partial finding from a Strategy Development to Promote Thai Festivals to Global Level for Enhancing Thailand’s Soft Power, led by Associate Professor Chaipong Pongpanich, Ph.D. and conducted by the team namely Mr. Thana Siriwallop (SMC Project Director), Associate Professor Krittinee Nuttavuthisit, Ph.D., and Mr. Grasic Samitasiri (SMC Consultant). We would like to offer a special thanks to Program Management Unit for Competitiveness (PMUC) for sponsoring this project.

Thailand’s world-renowned cultural festivals—Songkran and Loy Krathong—are celebrated for their unique charm, spiritual depth, and vibrant traditions. Whether it’s the exhilarating water fights of Songkran or the serene beauty of floating krathongs under the moonlight, these iconic events captivate global attention. Yet, despite their popularity, these festivals remain an underutilized asset in driving international tourism.

High Awareness, Low Participation

According to recent research conducted by Sasin Management Consulting (SMC), there’s a significant gap between awareness and actual visitation. The survey of 2,200 potential international tourists showed that while 75% were aware of Songkran, only 20% had traveled to Thailand to experience it firsthand. A similar trend appeared for Loy Krathong, with over 50% aware of the festival, yet only 16% had visited during the celebration.

Tourism data from 2018, 2019, and 2024 (excluding pandemic-impacted years) further supports this trend, showing no significant spike in arrivals during the festival months of April (Songkran) or November (Loy Krathong). Among tourists who did visit during these times, only one-third came specifically for the festivals; the majority were motivated by general interest in Thailand as a destination.

What’s Holding Tourists Back?

The study highlights several key deterrents affecting international participation in Thai cultural events:

Safety and Security: Cited by 24% of respondents as a concern, particularly regarding large public gatherings.
Lack of Festival Awareness: Nearly a quarter of respondents simply didn’t know enough about the festivals to prioritize them.
Poor Festival Management: Tourists expressed dissatisfaction with the organization, crowd control, and accessibility of festival events.
Inadequate Infrastructure: 13% pointed to subpar facilities not meeting international expectations.

These issues create a disconnect between what tourists’ value—safety, convenience, cultural authenticity—and what Thai festivals currently offer.

Bridging the Gap: Culture & Entertainment

Thailand’s cultural festivals are undeniably entertaining, but their deeper meaning and traditions often remain underrepresented in the global tourism narrative. While Songkran’s joyful water fights are widely recognized, its Buddhist origins and cultural symbolism are rarely emphasized abroad.

Yet the appetite for cultural experiences is strong. In fact, 70% of respondents praised Thailand’s rich cultural value. This suggests an opportunity to reposition Thai festivals by integrating both entertainment and cultural depth, making them more meaningful for a broader spectrum of tourists.

Turning Festivals into World-Class Attractions

To fully capitalize on the tourism potential of Songkran and Loy Krathong, Thailand must:

Improve Festival Infrastructure– Ensure facilities, transportation, and public amenities meet global standards.
Enhance Safety and Security – Increase visible safety measures and provide clear guidelines for tourists.
Strengthen Festival Management – Develop more organized, accessible, and tourist-friendly festival experiences.
Promote Cultural Storytelling – Highlight the historical and spiritual roots of each festival through international campaigns.
Blend Culture with Experience – Create immersive cultural programs that enrich the entertainment value of the festivals.

The Road Ahead

Songkran and Loy Krathong have the potential to be more than just beautiful cultural snapshots—they can become flagship events that draw millions of visitors, similar to Brazil’s Carnival or Japan’s Cherry Blossom season. By addressing current gaps and reimagining the festival experience, Thailand can transform its beloved traditions into world-class tourism magnets.

Read more at: https://www.chula.ac.th/en/highlight/231879/

Chulalongkorn University, Cornell University Strengthen Research and Academic Collaboration

Posted on by Chulalongkorn University

Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, together with the university’s executives, welcomed a delegation from Cornell University led by Prof. Wendy Wolford, Vice Provost for International Affairs at the reception room on the 2nd floor of Chamchuri 4 Building. The purpose of this visit was to explore opportunities for expanding research collaboration and academic exchange between the two institutions.

Before the main discussion between the President of Chulalongkorn University and the Vice Provost of Cornell University took place, representatives from both sides participated in a small-group session held in Room 202 of the Chamchuri 4 Building. Deans and faculty members from Chula’s Faculties of Psychology, Political Science, Economics, Engineering, Arts, Science, and Commerce and Accountancy, presented their research strengths and international programs to the Cornell delegation. The session included knowledge sharing, mutual exchange of information, and discussions on future research partnerships. The two sides also addressed student exchange initiatives, with the goal of increasing the number of exchange students between the universities.

Following the discussions, executives from both universities attended a luncheon at Chula Naruemit House, joined by Chulalongkorn faculty members who are Cornell alumni, as well as members of the Cornell Club of Thailand.

Read more at: https://www.chula.ac.th/en/news/231438/

TUSU Advances Global Education Opportunities by Hosting ‘Thammasat World Study Fest 2025’

Posted on by Thammasat University

The Thammasat World Study Fest 2025, organized by the Thammasat University Student Union (TUSU), aims to promote learning beyond the classroom and highlight educational and career pathways.

Thammasat University Student Union (TUSU) organized the “Thammasat World Study Fest 2025” to promote educational and career opportunities at an international level, emphasizing the importance of learning beyond the confines of the classroom. Key skills for the future, such as analytical thinking, creativity, cultural understanding, and AI technology, will serve as keys to success in personal and professional development. This initiative aims to broaden learners’ perspectives on acquiring essential skills for the 21st century and prepare them for a changing world. The event featured a keynote speech by Mr. Narut Vichayanan, a senior diplomat from Devawongse Varopakarn Institute, Ministry of Foreign Affairs, on March 3, 2025, at the Puey Learning Park, Thammasat University, Rangsit Campus.

Associate Professor Dr. Dumrong Adunyarittigun, Vice Rector for Academic Affairs at Thammasat University, stated that the changing world necessitates our adaptation to keep pace with it. This includes the ability to think analytically, create new things, understand global cultures, manage finances, and comprehend emerging technologies such as AI. These skills are no longer just advantages; they are essential. Such competencies will be crucial factors in determining the drivers of change.

“Thammasat University has always believed that learning should not be confined to the classroom. Knowledge grows from experiences, diverse perspectives, and lifelong self-development. I urge all students to seize this opportunity for inspiration and to embrace new experiences to collectively create a future without limits,” said Assoc. Prof. Dr. Dumrong.

Theeradol Phongdontri, President of TUSU and Chairman of the Student Federation of Thailand, stated that international education serves as the foundation for development in both personal and professional realms. It provides individuals with the opportunity to absorb diverse cultures, broaden their perspectives, and enhance essential 21st-century skills such as creativity, cross-cultural communication, and adaptability. These skills are not only keys to success but also tools for creating meaningful change in an interconnected world. The event includes a panel discussion on the topic “Studying Abroad,” featuring speakers Dr. Theerarat Samrejvanich, Deputy Minister of the Interior, Ms. Karnkanit Haewsantati, Assistant Secretary to the Deputy Minister of the Interior, and Dr. Jessada Salathong. Additionally, there will be a discussion on “Working in Fields Related to Foreign Affairs,” led by Professor Sujane Kanparit. The event will also showcase performances from various student clubs at Thammasat University and the Russian Dance Academy, along with booths from organizations and agencies related to studying abroad.

Chula President Visits Thailand’s Ambassador to Spain to Strengthen Thai-Spanish Educational Ties

Posted on by Chulalongkorn University

Professor Dr. Wilert Puriwat, President of Chulalongkorn University, together with Assistant Professor Dr. Ake Pattaratanakun, Head of the Marketing Department, Chulalongkorn Business School, and University Spokesperson, led a delegation of faculty members and executives from Chulalongkorn University to meet with Mr. Vosit Vorasup, Ambassador of Thailand to Spain, and his spouse at the Thai Ambassador’s Residence in Madrid.

The meeting covered a wide range of topics including developments and changes in education and the economy, as well as opportunities for collaboration between Thailand and Spain. Particular emphasis was placed on higher education institutions, especially Chulalongkorn University, which has maintained strong and ongoing relationships with academic institutions in Spain and aims to elevate Thailand’s role on the global education stage.

Following the discussion, the Chulalongkorn delegation was honored with a warm dinner reception at the Ambassador’s Residence, attended by distinguished members of the Thai Embassy in Madrid, including Captain Yutthanawee Mungthanya, Naval Attaché (Acting Military Attaché), and his spouse.

This visit highlights the shared commitment of both institutions to fostering international collaboration and advancing Thailand’s educational presence on the world stage.

Read more at: https://www.chula.ac.th/en/news/231501/

Chula Faculty of Education Hosts International Education Development Fieldwork for Tohoku & Tsinghua Students

Posted on by Chulalongkorn University

The Development Education Section, Department of Educational Policy, Management, and Leadership, Faculty of Education, Chulalongkorn University, organized an International Education & Development Fieldwork for 14 undergraduate and graduate students from Tohoku University, Japan, and Tsinghua University, China. The students were supervised by Assoc. Prof. Dr. Jing Liu from Tohoku University. Both institutions are ranked 107th and 20th in the world according to QS World University Rankings 2025.

This project aims to help students understand Thailand’s formal, non-formal, and informal education systems, reflecting the relationship between education and development and sustainability. This understanding will then guide students on their research related to the Sustainable Development Goals (SDGs).

The activities in this project include lectures, classes with students from Chulalongkorn University’s Faculty of Education, and visits to various educational institutions of different types and affiliations, e.g., Chulalongkorn University Demonstration Elementary School, the Loose Parts Play Labs under Early Childhood Section, Suankularb Wittayalai School, Bangkok Christian College, Wat Pho Thai Traditional Medical and Massage School, Wat Phra Chetuphon Wimon Mangkhalaram Rajwaramahawihan, Setsatian School for the Deaf, and the Amphawa Chai Pattananurak Project. The activities culminated in the presentations of their future research topics.

Read more at: https://www.chula.ac.th/en/news/228906/