Tag: Universitas Sumatera Utara

In an effort to understand the dynamics of developing micro, small, and medium enterprises (UMKM), students from the Public Administration Program at Universitas Sumatera Utara visited the Office of Cooperatives and UMKM in Batubara Regency. This visit provided important insights into the office’s role in supporting over 8,000 UMKM spread across 12 districts in the region.

The Office of Cooperatives and UMKM in Batubara Regency is committed to providing guidance and outreach to small business owners. One of their primary focuses is to assist in promoting and marketing UMKM products. Through various programs, the office aims to help UMKM in Batubara “level up” and compete in an increasingly competitive market.

During the visit, we learned that the office also conducts training on digital finance. Additionally, they assist entrepreneurs with the necessary permits, such as the Business Identification Number (NIB), halal certification, BPOM, and food safety outreach.

The governance activities carried out by the Office of Cooperatives and UMKM are routine, recognizing the importance for business owners to compete in marketing their products. However, the office faces challenges, including budget constraints and a lack of personnel to review all UMKM in Batubara.

The office also provides annual training and physical assistance. “We strive to support UMKM to grow and compete at both local and national levels,” said one of the office officials.

Potential UMKM products in Batubara Regency include songket, sambal kepah, sagon kampung, keripik gosong, and woven goods. The Office of Cooperatives and UMKM works to introduce these products through events held periodically, allowing the wider community to recognize and purchase local products.

Centers for UMKM development in Batubara Regency are not centralized in one location, but are spread across each district. For example, in the District of Lima Puluh Pesisir, there is UMKM Dangai Limonam, while in Sei Balai District, UMKM focuses on snack products.

However, challenges remain for UMKM entrepreneurs, particularly regarding operational costs and product packaging. The Office of Cooperatives and UMKM assists in packaging design, but entrepreneurs must bear the material costs themselves. This often becomes a barrier for those wishing to enhance their product’s appeal.

Regarding capital assistance, the Office of Cooperatives and UMKM provides support annually in the form of training, promotion, and equipment. This year, they are also expected to provide capital assistance. Furthermore, the office collaborates with Bank Indonesia and local companies to strengthen support for UMKM entrepreneurs.

With the introduction of new regulations such as Law No. 7 of 2021, which governs capital and UMKM criteria, the Office of Cooperatives and UMKM offers outreach to entrepreneurs to help them adapt to regulatory changes and the dynamic market conditions.

This visit demonstrates that the Office of Cooperatives and UMKM in Batubara Regency is committed to continuously supporting the development of UMKM in the region. Although challenges persist, their efforts in providing training, assistance, and product promotion are expected to encourage the growth of local businesses and enhance the competitiveness of UMKM products in Batubara at both national and international levels.

Humbang Hasundutan (Humbahas) Regency is one of the disaster-prone areas in North Sumatera. The area is prone to landslides, which are exacerbated by deforestation and prolonged rainfall. The Humbahas region has a high rainfall intensity with a poor surface drainage system. This triggers hydrometeorological disasters in the form of floods and landslides. From these disasters, the society felt great losses such as infrastructure damage in residential areas, damage to plantations, rice fields, and crop failure. As an anticipatory step and implementation of the Tri Dharma of Higher Education, Lembaga Pengabdian Pada Masyarakat Universitas Sumatera Utara (LPPM USU) organizes disaster mitigation and adaptation activities through the Society Service Program (PKM) thematic disaster mitigation and adaptation.

The program, launched on July 4th, 2024, at the Bukit Barisan Hall in Humbahas Regency, represents a crucial collaboration between Lembaga Pengabdian Pada Masyarakat (LPPM) USU and the Humbahas regional government. This initiative aims to equip the region with the tools and knowledge to effectively minimize the impact of disasters. Tua Marsatti Marbun as a representative of the Humbahas Regency government stated about this launch signifies a commitment to provide stakeholders involved in the disaster mitigation program with the necessary resources and infrastructur.

The program operates under two distinct schemes: the PKM Assisted Village Program and the PKM Regular Mono Year. The PKM Assisted Village Program takes a long-term approach, providing multi-year support to designated villages. Conversely, the PKM Regular Mono Year program focuses on short-term interventions. Dr. Oding Effendy, the implementing coordinator of the disaster mitigation thematic activities, elaborated that both programs will run for seven months each year, spanning a total of nine locations and encompassing a range of activities.

The program tackles disaster preparedness on multiple fronts. One key activity involves the formation of Disaster Resilient Villages (DESTANA) which empowers communities to manage potential threats, environmental conservation (tree planting), economic development (sustainable tourism), and public health improvement. Furthermore, a unique initiative involves designing disaster mitigation gymnastics for elementary school students, aiming to instill a culture of preparedness from a young age.

The program launch fostered a vibrant discussion with Ir. Yusak Maryunianta, M.P. (Chief Executive of PKM Assisted Village), Dra. Fatma Wardy Lubis, M.A. (Chief Executive of PKM Regular Mono Year), Benthon Juber Lumban Gaol, ST., M.Si. (Head of BPBD North Sumatera), and Manutur Parulian Naibaho, S.Sos., S.H., M.Si. (Head of Prevention and Preparedness). One crucial concern raised was the need to address the underlying economic factors that contribute to environmental destruction. Recognizing this, USU emphasizes a holistic approach, extending its support beyond disaster mitigation and adaptation to encompass local economic development initiatives. By empowering communities economically, the program aims to reduce the pressure on natural resources driven by poverty. Through this activity, it is hoped that the entire implementation team and also the stakeholders involved will be able to realize each planned program so that it is right on target according to the needs of the society in Humbang Hasundutan Regency.

To assist the elderly to be empowered by the internet, Tular Nalar 3.0 Mafindo with support from Google.org in collaboration with FISIP USU held an ACADEMI DIGITAL LANSIA (ADL) held at the Catholic Church ST. Fransiskus Asisi, Pasar 6 Padang Bulan, Medan City. This Akademi Digital Lansia (ADL) is a digital literacy training activity aimed at the elderly so that they are empowered to use digital media (internet).

The Central Statistics Agency (BPS) reports that the life expectancy (UHH) of the Indonesian population will reach 73.93 years in 2023. Based on the 2023 Elderly Population Statistics published by the Central Statistics Agency (BPS), as many as 49.56% of the elderly already use gadgets. However, only a fifth have access to and use the internet. Elderly people, including vulnerable groups, need to be well-informed so that they are not easily fooled by digital fraud and the spread of fake news which is currently on the rise, especially ahead of a large-scale disaster, namely the regional head elections to be held in November 2024.

This activity was opened by RP.David D. Barus OFMConv. as Pastor of the Catholic Church of ST. Fransiskus Asisi Padang Bulan. In his remarks, Pastor David expressed his support for implementing the Academi Digital Lansia which is also considered important now. He expressed his full support for implementing this Academi Digital Lansia which is also expected to be carried out repeatedly and reach more elderly people from a wider range of areas, especially in the ST. Fransiskus Asisi Padang Bulan.

Also giving a speech, Yovita Sabarina Sitepu S.Sos., M.Si., as PIC Tular Nalar FISIP USU explained the Academi Digital Lansia that will be implemented along with a brief explanation of the assistance that will be carried out online after this Academi Digital Lansia activity is carried out. “The elderly are one of the groups that are vulnerable to becoming victims of digital crime today, therefore this activity aims to help improve the digital literacy skills of the Indonesian people, especially among the elderly,” he explained.

On a separate occasion, Mafindo Tular Nalar 3.0 Program Manager, Santi Indra Astuti, gave a speech and explained that Tular Nalar, which has been present since 2020, aims to instill the habit of critical thinking among the public while facing the upcoming information flow. “Currently we are dealing with the swift flow of thoughts and the flow of information that is challenging during the election period, so that is our current challenge,” she said in the welcome video.

The Academi Digital Lansia is carried out using the microteaching method, where one facilitator assists 10 participants, namely the elderly. The elderly are invited to recognize the challenges of the elderly in the digital world with BERBUDI (Bersama Bugar Digital). They are also introduced to fraud prevention measures with the concept of WAKUNCAR [Waspadai (Beware), Kunjungi (Visit), Cari (Search)], where in this segment the elderly are invited to analyze news with the ABCD game or Amati, Baca, Cari, Diskusikan (Observe, Read, Check the Facts, and Discuss). In this segment, the elderly are given the opportunity to discuss and analyze the news previously provided by the facilitator.

In addition to playing to discuss and analyze the news, the elderly are also introduced to the chaos that is usually found in content circulating on social media, namely Kacau IDE (Kacau Isi, Kacau Diri, and Kacau Emosi). At the end of the segment, the elderly and all facilitators held a cellphone exercise guided by the companion. The series of events went smoothly and enthusiastically.

Yovita said that, based on their observations during the activity, participants enthusiastically shared stories about fraud that happened to their acquaintances and misinformation that they received during the last presidential election season. Even during the “senam ponsel”, the elderly were so enthusiastic that the exercise was repeated twice. “Next week, during the mentoring activity, hopefully the participants will be able to apply the Wakuncar technique when receiving suspicious information either from WhatsApp, Facebook, or SMS,” she explained.

The widespread use of social media is unavoidable in today’s digital era. The young generation are the ones who will determine the future of Indonesia’s media literacy. Based on a survey conducted by the Program for International Student Assessment (PISA) released by the Organization for Economic Co-operation and Development (OECD) in 2019, Indonesia ranked 62nd out of 70 countries, or the bottom 10 countries with low literacy levels.

Although the literacy rate in Indonesia is still relatively low, Indonesians actively use the internet, especially in terms of online shopping and social media usage. Data shows that everyone has at least one mobile device with a fairly high percentage of social media users, which is 60% of the total population.

Due to this particular issue, the Communication Science student groups of Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) of Universitas Sumatera Utara (USU) held socializations at SMK Perguruan Nasional Brigjend Katamso 1 and SMAS Prayatna Medan that involved a total of 81 students. These activities were held on May 15 and 22, 2024 with two themes: “Recognizing ‘Infinite Scroll’ Addiction in Teenagers” and “How Ads and Clicks Shape the Internet and Deconstruction Media Message”.

The purpose of these socializations are to raise students’ awareness about the importance of literacy in the digital era, provide knowledge about the dangers of excessive use of smartphones and social media, and teach them how to limit and moderate their time on social media.

In addition, these socialization s also aim to provide a basic understanding of how to be wise in media literacy, identify good and bad advertisements and clicks, to understand the deconstruction of digital media in the digital era.

In this socialization, the college students educated the students in each school about life in a digital world filled with information and communication technology that continues to grow, facilitating human work, especially with the existence of smartphones that are being used every day and had become an inseparable aspect in our lives.

However, on a smartphone, there are many dangers that might go unnoticed. One of them is the bad habit of surfing in social media until you lose track of time. One can feel too comfortable on social media because of infinite scrolling, a feature where the social media continues to display content without limit or end. This leads to the “inability to stop scrolling on social media” as the algorithm displays content that matches the user’s interests.

Through this socialization, the college students hope that the students that they taught can apply the fundamental aspects of media literacy, such as how to moderate the use of smartphones, be aware of why we can’t stop scrolling, be aware of the harmful effects that are caused by social media, be able to differentiate good and bad clicks, understand the deconstruction of media messages, act wisely and critically in the use of digital media, and help educate family, friends, and the surrounding environment who have not been exposed to this knowledge.

Community Service Program (PKM-PM) Eco-empowered by Universitas Sumatera Utara and the Ndeskati Village PKK Partners Conduct Innovative Activities to Transform Coffee Husk Waste into Natural Dyes for Batik Aksara Karo. This activity was conducted in stages over three months, involving various elements of the village community and highlighting the vital role of women in cultural preservation and environmental management.

The program began with extracting natural dyes from coffee husk waste. The participants, primarily women organization (PKK) members, were enthusiastic about learning each step, from collection and drying to color extraction. “This is the first time we have seen coffee husk waste turned into something valuable. The process is interesting, and the results are very satisfying,” said May, one of the training participants

Once the natural dye was ready, the training continued with a session on making Karo Script Batik. The participants were directly introduced to the history and meaning of Karo Script, guided by one of the PKM team members, Muslih Arridho, to introduce and revive the nearly faded Karo cultural heritage.

The women of the Ndeskati Village PKK were taught to apply Karo Script to create beautiful words written on batik using pencils and design paper. The wax painting process became the peak of creativity, where the partners carefully carved Karo Script motifs on the batik cloth to honor and represent Karo’s cultural heritage.

The most anticipated moment was the dyeing process. The batik fabrics were dipped into the natural dye extracted from coffee husk waste, resulting in a unique and environmentally friendly light brown color. This process was completed with fixation and drying to ensure the resulting batik was high-quality and durable. “We are very proud of the results. This batik is beautiful and has high environmental and cultural value,” said Wadaria, the head of the participant team.

This program produced high-quality batik products and empowered the village community, especially housewives. They now have new skills to increase family income and strengthen the local economy. “We hope to pass these skills on to other communities, making Ndeskati Village a training center for Karo Script batik,” added Wadaria.

The sustainability of this program is supported by the establishment of the “Batik Aksara Karo” cooperative, which will independently manage the production and distribution of batik. This cooperative will also serve as a training center for other communities to ensure the continued development of this knowledge and skill. With firm commitment from the entire community and ongoing support from PKM-PM, Ndeskati Village is ready to become a model of a sustainable creative economy.

Ndeskati Village will shine as an inspiring example where tradition and innovation go hand in hand, bringing broad positive impacts on the environment and culture. This program has opened new opportunities, reduced waste, strengthened cultural identity, and created a greener and more empowered future for the entire village community.

In several past decades, climate change and environmental degradation have become pressing global issues. The increasing population growth rate, along with the increasing human activities in the environment. This has become a major factor in the pollution and exploitation of natural resources.

According to data released by the Indonesian Ministry of Environment and Forestry, by 2023, there will be 19.56 million tons of waste per year, 27.56% of which will be untreated. The data shows how sad the waste produced by humans every day is, some of which cannot be processed properly.

During this challenge, the concept of Eco-Living or an environmentally friendly and sustainable lifestyle has emerged as a promising solution to reduce the negative impact of human activities on the earth. Not just a trend, this concept is a philosophy of life that promotes environmentally friendly practices, such as recycling and the use of environmentally friendly products.

Based on this phenomenon and in commemoration of World Environment Day, Merakee Organizer, an event organizer from Communication Science Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara (USU), led by Farhan Alvadin Lubis as project manager along with its members, namely Anna Fauziah Pane, Quisha Rahma Chandra, Sandrina Humaira, Azzahra Dwi Prananda, Niza Ervia Seftiawati, Salsabila Iriska Kusnin and Nur Jamiah Nasution, created an event that raised environmental issues and sustainable lifestyles entitled Green Gala as a form of their concern for environmental conservation. The event was held on Saturday, June 8th, 2024 at the Park of Faculty of Mathematics and Natural Sciences, Universitas Sumatera Utara (USU).

Green Gala event aims to increase public awareness and participation in environmental conservation. Green Gala by Merakee Organizer is also part of the social project of the Event Organizer course in Communication Science Study Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara (USU).

Green Gala has a series of interactive activities, began with a morning exercise led by Syah Hendra Mahadi, then continued with a clean-up session around the campus. After a short break, we present a talk show session under the theme Eco-Living: Way to Brighter Future by presenting spectacular speakers who are very concerned on environmental issues, namely Dr. Mayang Sari Yeanny, S.Si., M.Si, an academic from the Biology Study Program, Faculty of Mathematics and Natural Sciences Park, Universitas Sumatera Utara (USU), and Adelia Acasia Bangun, the Main North Sumatra Ambassador of Puteri Lingkungan 2023.

The participants were also invited to take part in a plastic waste recycling workshop by making ecobricks. Ecobricks themselves are made from plastic bottles containing plastic waste. Ecobricks can be used as an alternative to brick products to build buildings and household furniture.

“We know that plastic waste is a major problem in Indonesia, especially in Medan City. Through this activity, we hope people are able to sort and utilize plastic waste wisely. This activity is expected for all young generation to love and protect the environment more, starting by stop littering,” said Farhan Alvadin Lubis, Project Manager of Merakee Organizer.

The Green Gala event was also fully supported by the Directorate of Student Achievement and Alumni Affairs of Universitas Sumatera Utara (USU) and successfully collaborated with Communication Science Student Association (IMAJINASI) Universitas Sumatera Utara (USU) and attracted participants and communities from all over Medan, not only from USU but from other universities and the ones who care about environmental conservation issues.

Lembaga Pengabdian Pada Masyarakat (LPPM), a community development unit under Universitas Sumatera Utara (USU), recently spearheaded an impactful community development initiative in Bandar Baru Village, Sibolangit District, Deli Serdang. Led by Husni Thamrin, S.Sos., MSP, along with M.Ikom, Arief Marizki Purba, SE, S.Sos., M.Si, and Farida Hanim, S.Sos., M.I.Kom, this initiative aims to address the pressing social issues in the region.

Bandar Baru is notably recognized as one of the prostitution hotspots in North Sumatra, where the complexities of economic, social, and cultural factors intertwine. This area faces significant challenges, including high rates of drug abuse and deviant behaviors among teenagers. Contributing factors such as poverty, lack of education, and limited job opportunities in the formal sector often drive individuals towards prostitution.

To combat these issues, the LPPM team has introduced a foster parent program focusing on providing access to education for the local youth. This initiative seeks to interrupt the cycle of prostitution by ensuring that adolescents receive a good education, thereby steering them away from negative behaviors and social problems such as drug abuse.

The foster parent program encourages community members to sponsor students, ensuring their continued education and reducing their risk of falling into deviant behaviors. Each foster parent is asked to contribute Rp. 100,000 per month to support a student’s education at Madrasah Tsanawiyah YPI AL Hilal in Bandar Baru Village. This manageable monthly donation is pivotal in keeping the students engaged in their studies and away from the dangers prevalent in their community.

Husni Thamrin emphasized the importance of this program in achieving several Sustainable Development Goals (SDGs), including promoting healthy and prosperous lives, ensuring quality education for underprivileged children, and increasing youth productivity through meaningful activities. The team’s expertise in community empowerment and digital media has been instrumental in running effective campaigns and developing a robust reporting system for foster parents to monitor their sponsored children’s progress.

A significant part of this initiative involves a social media campaign to engage potential donors and raise awareness about the program. By leveraging digital platforms, the team aims to reach a wider audience and garner more support for the cause. The program also integrates the Merdeka Belajar-Kampus Merdeka (MBKM) curriculum, allowing students from USU to participate in the community development activities. This hands-on experience helps students develop social skills, empathy, and a sense of responsibility towards societal issues.

Through this comprehensive approach, USU’s LPPM is making strides towards creating a positive change in Bandar Baru Village. The collaboration between academics, students, and the community highlights USU’s commitment to addressing social problems and fostering sustainable development in North Sumatra. This initiative is not just a step towards mitigating the immediate issues but also a long-term investment in the community’s future, aiming to uplift and empower the residents of Bandar Baru Village.

#UniversitasSumateraUtara #USU #FISIPUSU #LPPMUSU

In the era of advanced communication and information technology, the ability to access and share information has become a fundamental necessity. This accessibility has given rise to citizen journalism, where anyone, not just professional journalists, can contribute to the dissemination of information.

Recognizing the importance of this trend, the Community Service Team from the Faculty of Social and Political Sciences at Universitas Sumatera Utara (USU), led by Dra. Mazdalifah M.Si., Ph.D., along with her colleagues Dra. Linda Elida M.Si. and Dra. Nita Savitri M.Hum, organized a two-day journalism workshop on May 12-13, 2024. The workshop aimed to enhance the citizen journalism skills of students at the Pondok Pesantren Unggul Terpadu SASBARA in Bah Aren Pematang Sidamanik, Simalungun. This initiative was supported by the Lembaga Pengabdian pada Masyarakat (LPPM) at USU.

The workshop began with 23 enthusiastic students learning about the fundamentals of citizen journalism. Communication Science students Farhan Alvadin Lubis, Azzahra Dwi Prananda, and Syah Hendra Mahadi presented topics including the basics of journalism, news writing, and photography using mobile phones. Each participant received reading materials to deepen their understanding of these subjects.

On the second day, the students applied their newfound knowledge in a practical journalism workshop. They were divided into groups and tasked with writing news articles and taking photographs around the SASBARA pesantren. The best group and the most active participants were recognized and appreciated by Dra. Mazdalifah M.Si., Ph.D., the head of the activity. An entertainment session by Rumah Kreatif Mutiara Langit Biru, featuring origami practice, provided a creative break.

Through this community service initiative, USU hopes to empower these students to become proficient citizen journalists. By adhering to journalistic standards and utilizing information technology wisely, they can contribute meaningfully to their communities and beyond.

#FISIPUSU #CommunicationUSU #USU