Elevate Your Entrepreneurial Journey at Women Impact Entrepreneurship Day 2024!

Dive into the realm of inspiration with Sasin Sustainability & Entrepreneurship Center as we proudly present “Women Impact Entrepreneurship Day (WIED) 2024”!

This extraordinary event revolves around the theme, “New Horizons in Women Entrepreneurship: Embracing Diversity, Inspiring Change” on March 1, 2024, from 8:30 AM – 4:00 PM at TK Hall, Sasin School of Management.

Secure your spot by registering here: http://bit.ly/SasinWIED2024

Join us in celebrating alongside the remarkable contributions of women in entrepreneurship and society, igniting the spirit of International Women’s Week and leading up to International Women’s Day.

In Collaboration with our Champions:
Proudly partnered with UN Women, UN GCNT, ANDE, WE-Can (Space Bangkok), and Sasin Inclusion along with their expansive networks.

Key Highlights:

Engaging Workshops including:

The 2030 SDG Game by Sasin School of Management:

A compelling experiential workshop utilizing game-based elements to simulate potential scenarios in our world by 2030. This immersive activity underscores the significance of harmonizing the three pillars of People, Planet, and Prosperity. Participants are encouraged to delve into the mindset and actions necessary for progressing towards sustainability.

Gender Lens Incubation and Acceleration by Sasakawa Peace Foundation & ChangeFusion:

Engage with like-minded individuals on a journey with the Gender Lens Incubation & Acceleration (GLIA) introductory learning session, an awareness-based workshop designed for those seeking to explore the impactful subject of gender lens thinking in entrepreneurship.

Panel Discussions and Sharing Sessions to explore innovative perspectives in entrepreneurship.
Networking Opportunities with a diverse group of women entrepreneurs, business leaders, and advocates for gender equality.
Be part of this empowering expedition, where we embrace diversity and inspire change in the entrepreneurial landscape. Let us collectively shatter gender biases and revel in the symphony of equality!

For more information please contact [email protected]

For the full release and more images, please visit: https://www.chula.ac.th/en/news/149154/

Chula Signs MOU with Experts from Denmark, Revolutionizing Education with AI

Currently, Generative AI has transformed learning, research, and innovation in universities. Chulalongkorn University is a pioneer in applying AI to classrooms through various platforms and tools.

On December 15, 2023, at Room 409, Chaloem Rajakumari 60 Building (Chamchuri 10), Chulalongkorn University, Chulalongkorn School of Integrated Innovation (CSII), Chula’s newest faculty and a speedboat in innovation, signed an MOU with the LB&A Consortium, to redefine education through AI. The MOU, signed by Prof. Emeritus Dr. Worsak Kanok-Nukulchai, CSII Executive Director, and Mr. Anders Hasle Nielsen, AI expert from Denmark, representing the LB&A Consortium, marked the beginning of the era of AI-led education. The LB&A consortium consists of comprising Lion Brain Co. Ltd. (LionBrain) and Anders H.L Soft Co. Ltd.

The MOU solidifies the commitment to jointly develop the AI platform for education following the academic seminar on “Is Thailand ready for the AI era?” last July. Both parties pledge to collaborate in moving towards future education, especially with the Bachelor of Arts and Science in Integrated Innovation (BAScii).

Prof. Emeritus Dr. Worsak Kanok-Nukulchai, CSII Executive Director, explained that the collaboration not only gives CSII a head start in the development of Generative AI, but also leads to a paradigm shift by integrating AI with education, research, and innovation of the BAScii curriculum. One outcome of this alliance is a model for the future educational system that takes advantage of AI, which is suitable for the CSII speedboat, that will also benefit other educational institutions.Mr. Anders Hasle Nielsen stated, “This collaboration will pave the way towards an AI-driven education that focuses on personalized and efficient AI tools that grow with the ever-increasing databases. Our joint effort is a significant step towards making AI an integral part of educational institutions around the world.

For the full release and more images, please visit: https://www.chula.ac.th/en/news/146982/

Chula Unveils Living Plant Museum, Learning Hub on Botany to Combat Global Boiling

Our world has moved from “Global Warming” to “Global Boiling” due to the steadily rising temperatures. Preparations to deal with climate change are therefore an urgency to prevent Thailand and the world from becoming at risk.

Chulalongkorn University’s Department of Botany, Faculty of Science, is equipped with the knowledge on various types of plants and fully staffed by knowledgeable faculty members, researchers, students, and experts who are ready to apply their insight to figuring out the solutions to the current global boiling. The Department of Botany opened the Living Plant Museum at the Glass House, Department of Botany, Faculty of Science, with Prof. Dr. Bundhit Eua-arporn, Chulalongkorn’s President, Prof. Dr. Narin Hiransuthikul, Vice President for Strategic Monitoring and Assessment, Planning, Budgeting and Well-being, and Prof. Dr. Polkit Sangvanich, Dean of the Faculty of Science, along with Assoc. Prof. Dr. Thanuttkhul Mongkolaussavarat, Director of the Science Society of Thailand Under the Patronage of His Majesty the King, Mr. Kampol Tansujja, President of Nong Nooch Botanical Garden Pattaya, Ms. Nantawanchaya. Phachit Praphan, President of Herb4You Co., Ltd. and World Green Plus Co., Ltd., and Mr. Thanathip Sitprasert, representative of Boonrawd Brewery Co., Ltd., attending the opening.

The Living Plant Museum is a permanent exhibition displayed in the Glass House next to the Mahamakut Building, Faculty of Science, Chulalongkorn University. Not only is this a place where plants with botanical significance are kept, it also is a venuie for an exchange of knowledge between faculty members, experts in various fields of botany, and the public who have close experience with nature in each region. The place forms a network of knowledge and understanding that is passed on to the new generation that is eco-conscious, as well as offers lifelong learning to cope with climate change. The exhibition features the “Innovation for Seedlings with High Survival Rate” developed from Mycorrhizal Inoculum bred with rubber seedlings and ratchapruek tree to increase the survival rate of trees amidst the volatile climate conditions.

Prof. Dr. Bundhit Eua-arporn, President of Chulalongkorn University, said, “Chulalongkorn University has announced its commitment to achieve carbon neutrality by 2040 and net zero emissions by 2050. Therefore, we must encourage the Chula community to take responsibility for climate change. One strategy that we’ve been continuously employing is the application of research and innovations in Chulalongkorn to creating social change that will drive society towards becoming a low-carbon society. One area which we emphasize is the development of green urban space and the restoration of forest ecosystems. Faculty members and researchers at the Faculty of Science, specifically the Department of Botany, and our network partners are working tirelessly to cultivate new knowledge, research, and innovation to respond to the Global Boiling situation as warned by the United Nations. We have gathered the knowledge and stored it in the Living Plant Museum, which, from now on, will be a living lab to foster lifelong learning for Thai people to help us deal with future issues and find better solutions for global environmental problems.”

Assoc. Prof. Dr. Sehanat Prasongsuk, Head of the Department of Botany, Faculty of Science, Chulalongkorn University, said that the Living Plant Museum is considered a lifelong learning source where we teach students, conduct research on plants in an evaporative cooling system, and display a permanent exhibition on the diversity and evolution of plants in living conditions. The museum, a glass house with the area of 464 sq. m., contains at least 200 types of both domestic and foreign plants displayed in 6 exhibitions, namely an exhibition on the diversity of plants in the rainforest or tropical rainforest, an exhibition of drought-tolerant plants, an aquatic plant exhibition, a Pteridophyte plant exhibition, an exhibition on bare seed plants, and an exhibition on the evolution of flowering plants. Our aim is for the new knowledge and innovation generated in this museum to help solve environment, economic, and social issues. Recently, we have an innovation for seedlings with high survival rate developed using Mycorrhizal Inoculum Technology by Assist. Prof. Dr. Jittra Piapukiew, a lecturer at the Department of Botany, Faculty of Science. Dr. Jittra has been studying mycorrhizal fungi for over 20 years, beginning with research on the diversity of fungi in the Nan forests and developing into the production of mycorrhizal inoculum mixed in the soil for planting seedlings of rubber trees, increasing hte survival rate of the trees in volatile climate. Chulalongkorn University has passed on the knowledge to the communities and over 3,000 rai of forests in Saraburi and 7 other provinces. In addition, apart from the trees’ survival, many edible wild mushrooms also emerge, such as barometer earthstars, head man slender Caesar, Greencracked Brittlegill, and the Sickener, creating economic value and thus motivating the locals to sustainably conserve the forest.”

Apart from the opening of the museum, the Department of Botany also organized the sustainable development activity “Planting Seedlings to Combat Global Boiling” by preparing 107 rubber seedlings from the innovation for seedlings with high survival rate project to be planted in the community, and a planting activity of “space ratchapruek trees” that have been chosen for the Asian Herb in Space (AHiS) project under the collaboration of the National Science and Technology Development Agency (NSTDA) and the Japan Aerospace Exploration Agency (JAXA) and partner agencies.

The Department of Botany, Faculty of Science, Chulalongkorn University, invites you to join a campaign to fight against global boiling by donating to fund the operations of the “Living Plant Museum” and support the teaching of the Department of Botany. For every 1,000 baht donated, you will receive 1 “seedling for global boiling” from the research and development of seedlings with high survival rate using Mycorrhizal Inoculum Technology. The first 1,000 donors will receive 1 Fight Global Boiling bag via a QR code or  https://forms.gle/WoreutYF8FLuQC3k9.

For the full release and more images, please visit: https://www.chula.ac.th/en/news/144729/

Always on Alert for Balance Loss with “The Balance Assessment Device,” An Outstanding Innovation by Chula Researcher

Chula Engineering lecturer’s innovation “The Balance Assessment Device”—gold medal winner at ITEX 2023, Malaysia, and recipient of World Invention Intellectual Property Associations’ (WIIPA) Special Award (Gold Medal)—checks body balance and balance loss for behavior changes and fall prevention to promote fall risk awareness and knowledge.

Standing in public buses, Chatchanee Pakavatsoontorn, an adjunct lecturer in the International School of Engineering (ISE), Faculty of Engineering, Chulalongkorn University, has found herself losing her balance occasionally.

“Is this balance loss normal? How can I solve this to have a better balance?”  Chatchanee’s search for the answer to this question has led to her innovation, “The Balance Assessment Device,” which enables everyone to assess their balance simply by stepping onto the device. With support from the Chula Spin-off Club, this innovation has won the gold medal at the 34th International Invention, Innovation & Technology Exhibition (ITEX 2023) in addition to the World Invention Intellectual Property Associations’ (WIIPA) Special Award (Gold Medal) at the same event in Kuala Lumpur, Malaysia.

“This innovation originated from the fact that I found myself frequently losing balance on public buses. Researching to find a solution, I found that a personal balance assessment device didn’t exist. This has led to this innovation which would help us train our body or adjust our behavior.”

Chatchanee aims this for such medical purposes as screening, preliminary health assessment, balance analysis for physical therapy, and exercise planning. Besides, this device can be used for personality training for certain professions.

Poor balance and ataxia: Invisible illness

Ataxia is a balance symptom found in every physical movement. An unbalanced walking causes instability and can lead to a deadly fall.

Poor balance is due to many causes, including heredity, disease, injury, lifestyle, and physical condition, especially for muscles, joints, the sensory nervous system, signal transmission, and the brain system.

“Our ears affect our balance, and irregularity in one ear can make us lose our balance while moving. Our lifestyles, especially for those in the professions that require muscular strength, also affect our balance,” Chatchanee cites a few possible causes for poor balance.

“With the naked eye, poor balance can be roughly detected. Usually, we’re only aware of our poor balance when we stagger and fall. A device that analyzes our balance can then alert us so that we can adjust our behavior and prevent any fall.”

Multiple balance analyses by a single device

A Deep Tech innovation, the Balance Assessment Device is compact, lightweight, and portable, with only two main components, namely a standing platform and a USB cord connecting it to a computer, tablet, or mobile phone for display of analysis results.

“Apart from basic data such as weight and Body Mass Index (BMI), this device can also measure our balance area and distance. With such data, we can figure out if the way we lose our balance while, for example, standing on public transport like a bus, train, boat, standing, or walking in daily life is considered normal in comparison with others of the same sex and age group. Then, we can analyze whether we need to adjust our behavior accordingly,” explains Chatchanee.

This device is user-friendly. One can simply connect the USB cord to a tablet, a mobile phone, or a computer and then step onto the platform like step procedures that of a weight scale. The balance analysis result will then be displayed in real-time with Microsoft Excel.

Anyone can assess their balance

The Balance Assessment Device is not only for elderly people but also anyone older than four (or 10 kilograms and more), including athletes, exercise people, and those who want to develop their personality. All can benefit from this innovation differently according to their age groups and needs.

Athletes and Active People 

The Balance Assessment Device can be used to analyze an individual’s balance in sports clubs or fitness centers for health enthusiasts, those who dance or do aerobics to strengthen their legs, people who work with machinery like factory workers, people who work in high places like construction workers, as well as to assess child development. Experts can then suggest training routine and behavior change accordingly.

It’s similar to step procedures on weight scales already found in fitness centers, but it can check your balance without the need to attach sensors in the body or wear a special suit.”

Personality enhancement for certain professions such as flight attendants, masters of ceremonies (MCs), newscasters, and actors.

Balance assessment for medical purposes

Having put the Balance Assessment Device into practice, Chatchanee notes, “We’ve tested in three hospitals, and the doctors have positive responses, especially for physicians and pediatricians who would like to have it for patient screening as it can assess balance, and balance area, in real-time using any device with Microsoft Excel capability without the need to install any additional software. It can help lighten the medical personnel’s load and be easily accessed by patients who live farther away from the hospitals.”

Besides, this innovation is for autistic and Attention Deficit/ Hyperactivity Disorder (ADHD) people as well as concussion patients, as the results from their balance analyses can be applied in the planning rehabilitation process.

“Autistic and ADHD people have balance problems, and so we need to help them regain their balance and redevelop their attention.”

Apart from The Balance Assessment Device, Chatchanee has developed other devices for balance, such as her walking stick innovation “Smart Devices for People: Self Balancing Stick” and “Semisitting Vehicle”.

“Most elderly people don’t like using the walking stick: they believe it would weaken them. The walking stick considerably helps those with balance problems, and that’s why we’ve developed the Smart Flow walking stick innovation and Semisitting Vehicle innovation for them.” Moreover, we have developed semi-sitting vehicles to serve the aging society as an alternative mode of transportation and logistics in narrow spaces.

Good balance, good health

As for the future, Chatchanee plans to further develop the device so that it can also analyze data for the visual system, central nervous system (CNS), sensory nervous system, auditory system, and other systems that either connect to or affect balance.

“This innovation is a simple tool that can assist the doctor in assessing fall risks among elderly people, encouraging behavioral changes, promoting fall prevention, and raising fall risk awareness and knowledge. Anyone can use it to check their balance and status. It can help lighten the medical personnel’s load and create public well-being.”

If you’re interested in the Balance Assessment Device, please get in touch with us at [email protected], Facebook Page: Design Up, LINE Official Account: Design Up (https://lin.ee/UsxvGgv).

Thailand’s Silver Workforce: Tapping into Untapped Potential

In recent years, the labor market in Thailand has experienced a major “demographic disruption” that has affected the employment dynamics among the senior population (we will focus on individuals aged 55 and above in this article as this reflects the typical “early retirement age” in the country). Data from the National Statistical Office (NSO) spanning from 2011 to 2021 reveals a significant increase in the senior population, a rise from 12 million to 18 million people.1 This shift is not only significant in numerical terms but also has far-reaching implications for various aspects of the country’s social and economic structure.

1. However, it is important to note that the data from the National Statistical Office (NSO) that we used does not cover informal workers and sectors and this omission highlights the complexity of the situation, as many seniors might engage in informal work that is not reflected in these statistics. Moreover, it’s worth noting that the NSO data is collected during the fourth quarter of each year, mirroring the data collection practice of the Department of Employment. As such, the analysis may not comprehensively capture seasonal fluctuations or shifts that transpire over the course of the year, which could conceivably impact the employment statistics concerning senior citizens.

Despite these limitations, the employment rate within the senior age group has not shown a corresponding upward trend. According to the data from the National Statistical Office, from 2011 to 2021, the number of senior employment (individuals aged 55 and above that have a job) had increased by only 600,000 while the number of senior populations in this age range had increased by 6 million people. In other words, only 10 percent of the senior population had participated in the labor market. This disparity between the growth of the senior population and the employment of senior individuals indicates a substantial “untapped” potential within this demographic group that demands attention from policymakers, businesses, and society as a whole.

Furthermore, our analysis also reveals that the impact of demographic disruption on the labor market was unevenly distributed across various occupations. Some occupations such as sales workers and agricultural workers experienced a significant drop in the employment of senior individuals (decrease by 20 percent and 30 percent respectively). Potentially these are occupations in which senior individuals have lost their attractiveness (or being perceived to have lost their attractiveness) as productive workers when competing against younger individuals.

Still, some occupations saw a significant increase in senior workers. For example, senior refuse workers (i.e., people who collect garbage for work) increased by 230 percent while senior cleaners and helpers increased by 120 percent. Why did we see an increase in senior employment in these occupations? A potential hypothesis is that these are occupations that younger individuals are not interested and thus lead to reduced competition for senior individuals.

Another interesting insight is that our research highlights a significant difference in employment growth between senior individuals working in routine jobs and those in non-routine jobs. Senior individuals engaged in routine jobs, such as machine operators and laborers, experienced slower employment growth than those in non-routine jobs, like healthcare professionals and legal experts. Potentially, routine jobs often require physical abilities that deteriorate with age. Additionally, these jobs are more susceptible to replacement by automation technologies. This illustrates another potential channel through which technological disruption can impact senior employment.

Over the past three years (2018-2021), there were approximately 1 million individuals who became senior citizens per year. If we use the above information that we can absorb only 10 percent of senior citizens into the labor market, this implies that we are losing an “untapped” potential of at least 900,000 individuals per year. Five years from now, we will lose around 4.5 million individuals cumulatively. Ten years from now, we could lose up to 9 million individuals cumulatively. And the longer these senior individuals have left the labor market, the harder it is to bring them back into the labor market.

So, what should we do? We think it is critical to rethink how we value the so-called “silver workforce”. Commonly, many people and organizations do not recognize the great potential from this group of people. This suggests the enormous opportunity to leverage the potential of this expanding group. Policymakers and businesses should respond proactively by implementing strategies such as offering incentives for hiring older workers, investing in customized skill development programs, and recognizing the substantial economic contributions these individuals can bring. These actions can be crucial for unlocking the benefits of this demographic shift and boosting the performance of Thai economy.

With the substantial increase in the senior population and the relatively modest growth in the number of seniors employed, it becomes evident that a reservoir of untapped potential exists. This potential, if strategically harnessed, holds the promise of bolstering the nation’s economic growth, amplifying productivity, and ensuring the continued engagement of older individuals in meaningful and fulfilling roles. Moreover, by nurturing the well-being of senior workers and providing opportunities for skill enhancement, they can excel in specific vocations such as teaching, legal practice, and managerial roles that people become more productive by age. Furthermore, with the assistance of technology, senior workers can be augmented through innovative tools like virtual reality (VR) and augmented reality (AR) or even physical augmentation, enabling them to perform tasks with enhanced efficiency and adaptability.

To unlock this untapped potential, a multi-faceted approach is essential. This approach should encompass tailored skill development programs that align with emerging technologies and allow for flexible work arrangements that cater to the unique needs and preferences of senior workers. Furthermore, fostering an age-inclusive work environment and championing age-diverse teams can further optimize the utilization of this underutilized labor force. In addition to their contributions to the workforce, senior workers can play a pivotal role in addressing various social issues, including environmental concerns or volunteering to help in various areas. Their wealth of experience and expertise can be valuable in tackling complex challenges and finding sustainable solutions for the betterment of society as a whole.

In summary, by embracing this untapped potential, Thailand can better position itself to navigate the evolving dynamics of its labor market, creating a win-win scenario that benefits individuals, businesses, and society at large.

This article is written by

1. Assoc.Prof. Piyachart Phiromswad, Ph.D., Deputy Director, Sasin School of Management

2. Asst.Prof. Pattarake Sarajoti, Ph.D., Assistant Director, Sasin School of Management

3. Prof. Kua Wongboonsin, Ph.D., Demographer and Advisor to the National Innovation Board of Thailand

4. Mr. Pitichai Rajatawipat, Research Assistant

Daraphirom Palace Museum Receives Silver Award for Historical & Culture Attraction in Thailand Tourism Awards 2023

Daraphirom Palace Museum, Chulalongkorn University, has been awarded the Silver Award in the Historical and Culture Attraction category by the Tourism Authority of Thailand in Thailand Tourism Awards 2023. The award ceremony was held on Wednesday September 27, 2023.

Dara Phirom Palace was the residence of Her Highness Princess Dara Rasmi, the royal consort of His Majesty King Chulalongkorn. The Palace is a two-story building. The ground floor is an open space, with reinforced concrete structures to support the upper floor and the wooden roof. The style was that of a Western house, which was popular at the time. There is an area called “Suan Chao Sabai” in front where Her Highness Princess Dara Rasmi’s Monument is situated. Every year, Chulalongkorn University, along with other organizations, holds a ceremony on “Her Highness Princess Dara Rasmi Day” to commemorate her countless contributions to the land of Lanna.

Later in 1999, Chulalongkorn University renovated Daraphirom Palace and opened it as a museum, exhibiting history, items related to Princess Dara Rasmi, and Lanna arts and culture with the aim to preserve the original architecture and culture. Daraphirom Palace Museum received the award for Outstanding Conservation Building from the Association of Siamese Architects under Royal Patronage in 2000.

Daraphirom Palace, located in Mae Rim, Chiang Mai, opens on Wednesday to Sunday, from 9.00-17.00 hrs (including holidays). The Museum closes on Monday and Tuesday. For more information, call 0-5329-9175.

For the full release and more images, please visit: https://www.chula.ac.th/en/news/137946/

The Smart Suit that Saves Forest Fires Firefighters’ Lives, An Award-Winning Design by Chula Students

Students of the Faculty of Engineering, Chulalongkorn University have been awarded an MGA Award in recognition of their innovative design for their fire-resistant Smart Suit which uses IoT technology for connections and online activations to store data therefore reducing the risks and increasing the safety for firefighters at work in real time.

Over the past few years, many countries in the world, Thailand included, have been faced with the perils of forest fires that have significantly intensified and occurred more frequently than ever. These fires have caused widespread damage to the environment as well as an adverse impact on the lives and the health of human beings and animals.

The swift control of forest fires is therefore most essential – though this is a danger that involves the most risk. Although aerial firefighting is widely used to combat wildfires, we still need to rely on professionals and volunteers who need to risk their lives both from the intense heat and toxic fumes and substances like carbon monoxide, nitrogen oxides, volatile organic compounds, and PM 2.5 dust particles.

These are the problems that led a group of fourth-year students of the Faculty of Engineering, Chulalongkorn University, or team TAF to jointly develop the Smart Suit innovation as part of an international competition known as the “Rapid Prototype Development (RPD) Challenge – a multi GNSS Asia programme.” The event saw a gathering of as many as 40 teams of students from universities all over Asia and it was there that the Smart Suit innovation of CU Engineering students garnered the MGA Award.

The Smart Suit that Saves Forest Fires Firefighters’ Lives

Nithi Achalanan, one of the TAF team members told us that “the Smart Suit was developed based on the efforts rendered to put out forest fires in the north of Thailand as well as similar crises in many countries around the world which in many cases led to the tragic loss of emergency respondents. It is hoped that this innovation will be able to reduce the risks and loss involved and play an important part in the efforts to combat forest fires in the future.”

The TAF team comprises 5 young and dynamic students of Chulalongkorn University’s Faculty of Engineering. Aside from Nithi, there are also Narudom Mee-Im (Electrical Engineering), Nichanant Chunsaereechai (Environmental Engineering), Natapong Intarasuk, and Anuthida Ritthiphan (Survey Engineering), all of whom will be attending this year’s graduation ceremony in October.

Smart Suit Hi-Technology Innovation

Putting out a forest fire involves very high risks and dangers that have cost lives or led to injuries of emergency respondents caused by a lack of adequate communication among firefighting teams, disturbances in working signals, inefficient protection gear, and faulty management systems.

“The team was able to gain actual situational understanding in Chiang Dao District, Chiang Mai Province. Through interviews with firefighting volunteers, we determined some serious obstacles in terms of management and safety, and eventually, the Smart Suit was designed in response to those problems.” Nithi explained.

The design of the Smart Suit innovation is an adaptation of the IoT (Internet of Things) technology, a network of connected devices, and a technology that facilitates communication among the devices and between the devices to the Cloud system by using computer chips and high bandwidth telecommunications. The team chose the Sony Spresense board (a computer board used for IoT) and many sensors for online connectivity, and retrofit them to the original firefighter’s suits.

Nithi explained the efficiency of the Smart Suit, “We made use of equipment that relied on modern technology that is easy to install and very affordable. Most importantly, the Smart Suit is equipped with a system of data as well as an interactive map that shows the information in near real-time. This provides us with spatial data which can measure the various parameters such as PM 2.5, carbon monoxide, Carbon dioxide, humidity, and temperature that can be used for accurate spatial management.”

Real-Time Warning: A Distinct Feature of the Smart Suit

Real-time warning helps ensure the safety of the firefighters while performing the task of putting out the fires.

“What earned us the most points from the judges was probably the heat measurement capabilities,” Narudom, an Electrical Engineering student told us on behalf of his team. “The Smart Suit can provide immediate warning in cases where the temperatures rise above normal levels. In cases where the temperatures rise to the level that could be hazardous, the sensors will give a warning immediately to prevent people from encountering heatstroke. The same thing also goes for carbon monoxide detection since it is a toxic gas resulting from combustion and inhaling or exposing the body to those fumes at levels that are over the limit can result in immediate death. The warnings enable the wearer of those suits to avoid the fumes before they encounter loss or fatality.”

With the features attached to the Smart Suit, one can detect the location of the firefighters, making it possible for the control center to communicate with them in real-time and help combat problems that might occur immediately, for example, winds changing direction, so that evacuation can take place or orders can be given to avoid certain directions more efficiently.

Narudom provided us with more information on the Smart Suit’s warning system saying that “the control center can monitor the situation and the data collected by far range sensors and sent via LoRa (a cordless connection for IoT) which also includes the position of the firefighter and the hotspot (the point where satellites detect unusually high levels of heat than the normal levels on the earth’s surface), satellite pictures used to measure the earth and its climate often used to follow forest fires like MODIS (Moderate Resolution Imaging Spectroradiometer) or VIIRS (Visible Infrared Imaging Radiometer Suite). This makes it possible to send out warnings to the firefighters and in cases where the situation is exacerbated then EWS messages (Early warning system messages) can also be sent out.”

Collaborations for real-world rollout of more innovations

We take pride in the fact that the Smart Suit innovation recently won an international award. Yet, this is only the start. As members of the TAF team, the students will be branching off to their areas of interest and expertise. They fervently hope that the prototype they have created can lead to innovations that can be put to use in actual situations of forest fires that now plague us to help ensure the safety and preserve the lives of our emergency respondents.

Narudom ended with this thought, “The Smart Suit we have developed is still at the stage of a prototype. As students, we could only use the type of technology and equipment that was inexpensive. In the future, if this innovation can be developed for actual use, we might need to update the equipment and technology by increasing the functions that make it even more efficient.”

The TAF team welcomes companies and agencies that wish to further develop the “Smart Suit” to produce them for actual use to engage in discussions and academic exchange or collaboration to develop the innovation since it is essential to develop innovations to deal with the problem of forest fires at both the national and international levels.

Those interested may contact the team members directly or via the Faculty of Engineering, Chulalongkorn University at telephone numbers +662 2186309-10.

Chula Joins the Move for Economic Advancement with Thai Soft Power through Research, Innovations

Chula Marketing professor draws attention to Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

Thai soft power is trending at the moment. “Lisa BlackPink wore a traditional Thai skirt while visiting the temples in Ayutthaya, and sent the demand for Thai textiles to skyrocket around the world. This Thai soft power trend helped revive the Thai economy and tourism after the great slump of the COVID-19 pandemic (2020-2022) during which the number of tourists declined by more than a hundredfold. Yet, in 2023, tourism has swung back to 80 percent growth, and more than 30 million foreign tourists are expected to visit Thailand.

Asst. Prof. Dr. Ake Pattaratanakun, Chula’s Chief Brand Officer, Head of the Marketing Department, at Chulalongkorn Business School, and Board member of the Office of Creative Economy Agency (CEA) (Public Organization), which is responsible for overseeing Thailand’s soft power promotion, discusses the strengths of Thai Soft Power and Chula’s stance to drive it.

Thai Soft Power has many dimensions. The Tourism Authority of Thailand (TAT) divides Thai Soft Power into 5Fs: 1) Food, 2) Festival, 3) Fighting – Martial Arts, 4) Fashion – Thai Fabric and Fashion Design, and 5) Film. Meanwhile, the study “Thai Soft Power” by the Kellogg School of Management, Northwestern University conducted among 50 worldwide corporate executives with previous interaction with Thai people and Thai organizations, revealed a perspective on Thai soft power in 5 attributes or 5Fs: 1) Fun, 2) Flavoring, 3) Fulfilling, 4) Flexibility, and 5) Friendliness.

As a leading educational institution in Thailand, Chulalongkorn University plays a crucial role in the development of leaders who will drive Thai soft power through programs of various faculties, such as the Faculties of Fine and Applied Arts, Education, Architecture, and Arts, to name a few. In addition, Chula also offers specific programs to build the soft power knowledge base, such as the long-standing Graduate School’s master’s degree program in Cultural Management.

Examples of Chula projects related to soft power in the areas of language, arts, culture, tourism, economy, and business, are as follows:

• Insight Wat Pho Application for tourism at Wat Pho
• Creative Luk Thung (Folk Music): Thai Soft Power Going Global Project
• Thai Language Courses for Foreigners
• TV Drama Innovation Project for the Promotion of Cultural Industry 4.0
• Model research to develop a full range of woven textile culture capital, from creating innovative textile fibers and designing fashion and lifestyle products to upgrading local brands to internationalization, promoting the creative economy and developing creative tourism, supporting sustainable communities.
• The Chula Art Park project
• The Top Corporate Brand Success Valuation Research

“These are what Chula has carried out to drive Thai soft power. We have created the future leaders for soft power and will continue to do so to grow the Thai economy sustainably,” Asst. Prof. Dr. Ake concluded.

Read more at https://www.chula.ac.th/en/highlight/133305/

“Give Smiles, Not Gifts”: Chula’s Original Short Film Captures Graduates’ Perspective on Gifts for Graduation Day

The Office of Student Affairs and Chulalongkorn University Communication Center have collaborated to produce the original short film “Give Smiles, Not Gifts,” reflecting on what graduates would like for their graduation day under the concept “Heart is the best gift.” The film was produced to congratulate all of the 2022 graduates and promote the campaign to reduce the practice of giving extravagant gifts, such as flowers and balloons, to minimize waste generation, support environmental friendliness, and transform graduation celebrations into occasions for sharing smiles rather than receiving gifts.

The short film “Give Smiles, Not Gifts” was produced by Chatchai Kunponpitak and directed by Chatchai Prasertmak.  Both the director and production team have previously created short films about the Chula graduation ceremony. “Life of Kwan” and “The Gift,” produced by them for Chula’s graduation, won awards from the WINA World Independent Advertising Awards, a world-class advertising film competition, in 2020 and 2019, respectively.

To watch the short film, “Give Smiles, Not Gifts”, click here: https://youtu.be/G6IRt6GtpN0?si=ctJizaKVhkNlchRD

Enjoy Your Temple Tour, Learn More with the “Insight Wat Pho” Application, A Social Innovation from Chula Architecture

“Insight Wat Pho” an innovation for society by a Chula Architecture lecturer is a companion application that helps visitors plan and make the most out of their visit to Wat Pho. With helpful info on how to get there and points of interest, to fun features, such as AR (augmented reality) floor plan of Wat Pho and “Yak Wat Pho” hunt game to find the Wat Pho’s Giants, the app can help visitors have a trip that is more meaningful and enjoyable.

Many popular period Thai series have created a trend of both Thai and foreign tourists flocking to ancient sites, such as “Wat Phra Chetuphon Wimon Mangkhalaram Rajwaramahawihan” or “Wat Pho”, one of the most popular tourist attractions in Bangkok and Thailand, attracting around 10,000 – 15,000 tourists each day!

Although the trend of dressing in Thai costumes and taking pictures in different archaeological sites is a form of soft power that helps boost the local economy, there are environmental impacts that should also be managed.

“Wat Pho is a place of worship that we must respect and an archaeological site that must be preserved, but we can see tourists climbing the structures without realizing their priceless value and the fact that these structures have existed for over a hundred years. Should there be any damage it is most difficult to repair,” said Dr. Wilasinee Suksawang, a lecturer at the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University.

Inappropriate behavior that has been creating problems for this important tourist attraction pushed Dr. Wilasinee to initiate the social innovation project “Insight Wat Pho” to mitigate the impacts, which would be too late if not managed today. As an architecture professor who has been working tirelessly with the local community, professor Wilasinee believes that effective solutions to environmental problems should tackle their root cause by promoting environmental education.

“Nowadays, rather than solving environmental problems at the root cause, we often just treat the symptoms of those problems. For example, when the water is polluted, one develops many water treatment techniques. Ultimately, such an approach is unsustainable,” said Dr. Wilasinee.

“If people are knowledgeable about the environment, they will know what causes the problems and how to solve them. How can we, as part of the environment, contribute to mitigating, reducing, and not creating problems? Will this be a more sustainable approach than treating the problems at the results?”, explained the professor on the importance of applying the concept of Environmental Education and Environmental Ethics in solving the problems of Wat Pho.

Wat Pho, a tourist attraction, and educational destination with high potential. There are numerous historical sites in Thailand, and many of them are also facing the effects of tourism, but Dr. Wilasinee chose to start with Wat Pho as it is a high-potential tourist attraction.

Wat Pho is a historically significant Royal Temple. There are sacred icons that people worship. The architecture is distinctive, beautiful, and most importantly, “Wat Pho is regarded as the first university in Thailand. There are many recipes for medicine, and Thai massage references that are inscribed on stone tablets in the temple.”

“There is a considerable body of knowledge about Wat Pho, but it is accumulated in library books that nobody reads. So, I have been thinking about how we can make the knowledge accessible to the general public and make their visit more interesting. Instead of just visiting the temple and leaving, how do I get the visitors to prolong their stay in the temple with more fun and knowledge?” explained Dr. Wilasinee about the development of the “Insight Wat Pho” application to educate the general public about Wat Pho, so that they realize the value of the place, and lead to co-preservation and environmental impact reduction.

7 features to try! Take a tour of Wat Pho with deep insight
The “Insight Wat Pho” application did not start from scratch. Academia and experts have already been researching and collecting elaborate data about Wat Pho, including 3D models. “It would be a pity if all the research we have done, and the models would be kept on a computer when people should benefit from it.”

Therefore, Dr. Wilasinee and the Chulalongkorn Architecture research team have collaborated with several agencies, namely Wat Pho, and the National Innovation Agency (NIA), to curate interesting and useful information to provide Wat Pho visitors with the best experience.

“Insight Wat Pho” consists of 3 major features that provide basic information, and 4 more fun features that will educate visitors while they have fun:

Plan Your Visit
Dr. Wilasinee said, “When we travel to a certain place, we need a plan — how to get there, when it opens, how to buy tickets. These are the first things one should know. Therefore, anyone who is planning to visit Wat Pho can find this information from the Insight Wat Pho application. I can guarantee that the information is complete. There is no way you can get lost.”

Visitor Map
The layout of Wat Pho is quite complex and may make it difficult to walk around, and you may miss important spots, so having a map handy will make it easier.

“Although Wat Pho already has maps displayed at different points, in reality, we couldn’t find a map when we needed one, so having a map at our fingertip will give us peace of mind,” said Dr. Wilasinee.

Wat Pho in History
This feature shows the significant development of Wat Pho in three periods: King Rama I, King Rama III, and the present day. It is displayed as a 3D layout to portray what Wat Pho looks like in each era and how it has changed today.

Wat Pho from the Sky
This feature will take you to see Wat Pho from every corner by looking for the markers placed on the ground inside Wat Pho. When the marker is scanned, an AR diagram of Wat Pho will be displayed.

“We chose AR for this app because it is useful and fun for people. You can rotate, zoom in and out, and get a better understanding of the layout, details of the architecture, and the placement of the buildings.”

Explore
This feature will take you to explore the things that are not to be missed in Wat Pho, especially the important architecture and Buddha statues that we can not only see with our eyes but also scan and hear sounds and descriptions that will help us better understand the story of what is in front of us.

In addition, another not-to-be-missed fun is the “Poetry Quizzes” based on the Wat Pho stone inscriptions found on the pillars of the balcony.

“The Epigraphic Archives of Wat Pho are UNESCO-registered artifacts, some of which are in the form of puzzles. When we look at the inscription through the app, it will appear as an AR image, and there will be an audio poetry reading of that inscription for us. This function will allow us to complete the tour around the balcony without even knowing it.”

Freeze-Frames
In the app, there are pictures of different angles in Wat Pho from about 100 years ago. Users will have to find those spots today and compare how Wat Pho has changed. It is another feature that will take us to walk all over Wat Pho, and it’s great for photography enthusiasts.

Yak Wat Pho (Wat Pho’s Giants)
“I believe many people do not know what a Wat Pho’s Giants look like and where they are,” said Dr. Wilasinee, referring to the origins of the highlight feature like “I am a Yak Wat Pho.”

“When we are in Wat Pho, we will see so many statues of giants everywhere. So, which one is the real Wat Pho Giant? This feature provides a map indicating the coordinates of the giants. When we walk to the giants, the app will explain their details. “The map will take us around the temple to see various giants. Some giants may be in a form that we would not expect at all. Therefore, it is challenging to find all the giants and the hunt will attract us to spend a lot longer time in the temple.

The future of Insight Wat Pho
Dr. Wilasinee said that there are still many interesting stories about Wat Pho. The development team will continue to add information to the app. But the more challenging matter is not about Wat Pho’s information, but the business model that will allow the “Insight Wat Pho” app to thrive.

“Insight Wat Pho” is a free app. We do not want learning to cost money. So, to survive, we must rely on a business model. We are thinking of building Insight Wat Pho as a platform to support tourism and activities in Wat Pho, such as booking tickets to special events such as watercolor painting in Wat Pho, Wat Pho night tour, or reservation of special-edition souvenirs, and so on — which can only be done exclusively through the app. This also includes reservation of certified tour guides who are knowledgeable about Wat Pho. All of this will be included in the plan, said Dr. Wilasinee.

Insight Wat Pho – Not Just a Travel App
The “Insight Wat Pho” application is not just intended for users to have fun and gain knowledge, but Dr. Wilasinee is convinced that this innovation will make an impact on society in terms of culture, environment, and economy.

“We would like to see a behavior change in Wat Pho visitors from just sightseeing to exploring around to learn the history and culture of Thailand, and not missing the interesting spots. When tourists can spend a longer time in this place, they will support local shops and community stores when they are tired or hungry. This will not only bring a positive impact to tourism as a whole but also help draw monetary contributions into the communities,” said Dr. Wilasinee.

In this regard, Dr. Wilasinee also mentioned plans to expand the project to other historically significant places. The next temple in mind is “Wat Arun Ratchawaram Ratchawaramahaviharn (The Temple of Dawn)”, which is considered the “son temple” of Wat Pho (Wat Pho is the temple of King Rama I, while Wat Arun is the temple dedicated to King Rama II). Wat Arun has also been affected by the popularity among tourists dressed in Thai costumes looking for photo corners as backdrops in historical places as well.

Those interested in trying the Insight Wat Pho app can download it for free on the App Store and Google Play, or follow the app on Facebook: Insight Wat Pho.