Chula’s 109th Anniversary

On March 26, 2026, at 7:00 a.m., Her Royal Highness Princess Maha Chakri Sirindhorn presided over the ceremony marking the 109th anniversary of the founding of Chulalongkorn University.

Upon arrival at Chulalongkorn University, she presented a floral tribute and lit incense and candles in royal homage before the statues of King Chulalongkorn (Rama V) and King Vajiravudh (Rama VI). She then proceeded to the area in front of the university auditorium, where she offered alms to 10 monks together with university executives, faculty members, staff, alumni, and current students.

Her Royal Highness then proceeded to the front portico of the auditorium, where she graciously received university council members, led by Prof. Dr. Surakiart Sathirathai, Chairman of the Chulalongkorn University Council, and Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, along with representatives of faculty, staff, alumni, and students, to present their greetings and well-wishes on the occasion of her 71st birthday. On this occasion, she addressed the Chulalongkorn community, after which attendees sang the university anthem “Maha Chulalongkorn.”

Afterward, she proceeded to the reception room in the auditorium, where she permitted university executives and representatives from various sectors of the university community to present donations in support of royal charitable causes at her discretion. She also presented commemorative tokens to the benefactors of the university.

The Princess then attended a performance at the auditorium celebrating the university’s 109th anniversary. The program included traditional Thai music (Pi Phat ensemble), featuring the overture “Maha Chulalongkorn” performed by the university’s Thai music youth orchestra; a poetic recitation by students from the Faculty of Arts; vocal and instrumental performances of “O Lao” (Sam Chan) and the “Nopparat Dance”; and a special musical tribute titled “Phra Phu Hai” (“The Giver”), honoring Her Majesty Queen Sirikit, the Queen Mother. The performance included royal compositions and featured ensembles such as the Sai Yai Chamchuri band, the university’s student orchestra, and a northern Thai folk music group, accompanied by dance performances from the Faculty of Fine and Applied Arts. On this occasion, Her Royal Highness herself sang the lead in “Phra Phu Hai,” played the traditional saw duang fiddle, and sang “Love’s Old Sweet Song.”

Her Royal Highness then proceeded to the Maha Chulalongkorn Building, where she laid a garland in homage before the portraits of King Chulalongkorn and King Vajiravudh. She also performed ceremonial anointing and blessing rites for the signs of the Faculty of Integrated Agriculture, the College of Extension and Lifelong Learning for the People, and the College of Interdisciplinary and Integrative Studies.

Before departing, she took commemorative photographs with the university’s executives.

Read more at: https://www.chula.ac.th/en/news/296677/

Siam Dialogue Debuts at Chula

The Institute of Asian Studies at Chulalongkorn University organized Siam Dialogue @ IAS CU – Emerging Conversations on Asia and the World, a policy dialogue forum, on March 31, 2026, at Ruean Chula Narumit. The event was opened by Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, with Assoc. Prof. Dr. Pavika Sriratanaban, Director of the Institute of Asian Studies, delivering the report. This was followed by a keynote lecture titled “OECD and Benefits of Thailand’s Accession” by Ms. Gita Kothari, Director for Legal Affairs and OECD Accession Coordinator, moderated by Assoc. Prof. Surachart Horachaikul of the Institute of Asian Studies.

Siam Dialogue @ IAS CU – Emerging Conversations on Asia and the World is a new policy dialogue platform that connects academics, diplomats, policymakers, and emerging thinkers to exchange perspectives on Asia’s role and international cooperation. It aims to foster in-depth discussions on geopolitics, economics, technology, and sustainability from Asian perspectives while positioning Thailand as a hub for intellectual exchange and international policy dialogue.

Assoc. Prof. Dr. Pavika Sriratanaban stated that Thailand is in the process of applying for membership in the Organization for Economic Co-operation and Development (OECD), which currently has 38 member countries worldwide. These countries are recognized for promoting economic and social development and meeting standards in areas such as inequality and anti-corruption, reflecting a strong commitment to economic and social advancement and recovery.

This inaugural Siam Dialogue @ IAS CU is a collaboration between the Institute of Asian Studies and the Department of International Economic Affairs, Ministry of Foreign Affairs. The event featured Ms. Gita Kothari as a keynote speaker and marked an important starting point for demonstrating the role of academia—led by Chulalongkorn University—in helping Thailand benefit from OECD membership. It represents a high-level social impact that complements the university’s recognition in global rankings (World University Rankings). This forum also highlights another dimension of Chulalongkorn University’s global academic reputation.

Assoc. Prof. Dr. Pavika added that many Chulalongkorn students were attending the event, reflecting the university’s readiness and the potential of its new generation to engage with future challenges. Participants also included stakeholders actively involved in Thailand’s OECD accession process, such as representatives from labor unions and the Department of International Economic Affairs, Ministry of Foreign Affairs.

She further explained that Siam Dialogue differs from the ongoing Asia Forward Series hosted by the Institute. While Asia Forward takes a broader view of global-Asia connections, Siam Dialogue focuses on specific, high-impact issues for in-depth discussion.

“In terms of strategy, the Institute of Asian Studies is increasingly operating in an international context, expanding the role of knowledge within its collaborative networks. Hosting policy dialogue forums under the name of Chulalongkorn University serves as a bridge—not simply a venue but a platform with strong potential and a highly challenging new mission for the institute,” the Director concluded.

Read more at: https://www.chula.ac.th/en/news/297109/

Chula – Embassy of Greece Collaborates

Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, together with Assoc. Prof. Dr. Palanee Ammaranond, Vice President for International Affairs and Global Network, welcomed H.E. Mrs. Magdalini Nicolaou, Ambassador of Greece to Thailand, along with Ms. Saranya Jehnoh, Personal Assistant to the Ambassador. The visit took place at Chulalongkorn University on March 30, 2026, at the reception room on the 2nd floor of the Chamchuri 4 Building. 

The Ambassador of Greece to Thailand and her delegation paid a courtesy visit to strengthen relations and discuss potential academic cooperation between Chulalongkorn University and higher education institutions in Greece.

The Ambassador also expressed her intention to initiate in-depth discussions on the possibility of developing collaboration between Greek educational institutions and Chulalongkorn University. The meeting included exchanges of ideas on various dimensions of academic cooperation, such as educational development, student and staff exchange programs, and other collaborative activities that support the shared goals of both parties.

The discussion was conducted in a constructive and friendly atmosphere, marking an important step in strengthening the relationship between Chulalongkorn University and the Embassy of Greece. It also reflects a shared commitment to promoting international collaboration and expanding academic opportunities between Thailand and the Hellenic Republic (Greece) in the future.

Read more at: https://www.chula.ac.th/en/news/297103/

Chula Students Win Top Prize

Two Chulalongkorn University students, in collaboration with students from the Princess Galyani Vadhana Institute of Music, won first prize at the PGVIM International Guitar Ensemble Competition 2026.

The winning team included Tonnam Kraisrisawad, a third-year student, and Pachara Seehanern, a fourth-year student in the Western Music program at the Faculty of Fine and Applied Arts, Chulalongkorn University, along with Natthawat Jitmuad and Porachate Phophuak from the Princess Galyani Vadhana Institute of Music. The competition was held on March 28, 2026, in the open-age international category, with the team receiving a cash prize of 30,000 baht.

The collaboration highlights growing academic and musical partnerships in Thailand’s classical music community. Organized by the Princess Galyani Vadhana Institute of Music, the competition has been held annually since 2021 and focuses on developing young classical guitarists for the international stage.

The International Classical Guitar Ensemble Competition aims to promote classical guitar performance and encourage ensemble collaboration, providing musicians with more opportunities to perform together. The ensemble format also promotes teamwork and helps participants develop both musical and collaborative skills. The competition is divided into two categories: classical guitar ensemble and classical guitar with other instruments.

This achievement highlights the students’ talent and dedication, as well as the strength of the Western Music program at Chulalongkorn University’s Faculty of Fine and Applied Arts, which prepares students for performance and competition at the international level.

Read more at: https://www.chula.ac.th/en/news/297112/

Chula Hospital Launches New Radiotherapy

King Chulalongkorn Memorial Hospital, Thai Red Cross Society, has announced a breakthrough in implementing Surface-Guided Radiotherapy (SGRT) technology, which uses skin surface imaging to determine radiation positioning in breast cancer patients—without the need to draw ink marks on the skin. This marks the first use of such technology in Thailand. The system utilizes real-time 3D imaging for high precision, helping reduce patients’ concerns about appearance during treatment and allowing them to maintain a normal lifestyle throughout the therapy period.

Assoc. Prof. Dr. Jiruth Sriratanaban, Director of King Chulalongkorn Memorial Hospital, Thai Red Cross Society, and Dean of the Faculty of Medicine, Chulalongkorn University, affirmed that: “The adoption of SGRT technology to guide radiation treatment without skin markings reflects the hospital’s mission to elevate treatment standards while also caring for patients’ quality of life in every dimension—both physically and mentally. This success is the result of collaboration among multidisciplinary teams at Chulalongkorn Hospital, who not only treat disease but truly understand patients’ lives.”

Assoc. Prof. Dr. Chonlakiet Khorprasert, Head of the Department of Radiology at King Chulalongkorn Memorial Hospital, added, “Breast cancer is a major health issue for Thai women and worldwide. The number of patients continues to rise, making it essential for radiation therapy to advance in precision and reduce impacts on surrounding organs. The goal is not only to treat the disease but also to restore a good quality of life for patients.”

Ms. Pantiva Unhsiri, Senior Radiological Technologist specializing in medical physics, and Assoc. Prof. Dr. Kitwadee Saksornchai, a specialist in breast cancer radiotherapy at the Division of Radiation Oncology, explained that traditional radiation therapy requires permanent ink markings on the skin to identify treatment positions. This can affect both mental well-being and daily life, as many patients worry about their appearance, fear the marks fading, avoid normal bathing, or experience allergic reactions to the ink.

The medical team studied practices abroad and collaborated with medical physicists, radiological technologists, and nurses to develop the SGRT system using real-time 3D cameras instead of skin markings. This system can accurately identify and verify radiation positioning throughout the treatment. Patients can apply skincare products from the first day, significantly reducing skin irritation and burns.

A patient who underwent treatment with SGRT shared that initially they were concerned about radiation therapy, particularly pain and the skin markings they had heard about from others. However, with SGRT, they found they could shower, apply lotion, dress normally, and exercise throughout the full one-month treatment period without any limitations related to their appearance or daily life.

Read more at: https://www.chula.ac.th/en/news/297106/

Chula’s Center for Social Engagement

Chulalongkorn University continues to strengthen its role in driving social engagement and development. The university has renamed the “Center of Learning Network for the Region” to the Center for Social Engagement, Chulalongkorn University,” reflecting a more proactive approach that emphasizes collaboration and partnership with government agencies, private sector organizations, and communities. The goal is to co-create knowledge while generating measurable social impact in a concrete and meaningful way. 

This change is not merely a renaming of the unit but represents a shift in the working concept—from “learning together” to “driving society forward through university knowledge” systematically and sustainably. The infrastructure, personnel, and ongoing operations in Bangkok, Nan, and Saraburi remain unchanged. What has been added is a clearer goal: to create value and meaningful change for society. 

Follow updates from the Center for Social Engagement at: 

Website: https://clnr.chula.ac.th/ 

Facebook: https://www.facebook.com/csechula 

Read more at: https://www.chula.ac.th/en/news/296122/

Chula Day Care for Happy Retirement Continues

The Center for Health and Well-Being Promotion for Older People (CHWPOP), Faculty of Nursing, Chulalongkorn University, together with the Human Resources Management Office, held the opening ceremony of the “Chula Day Care: Caring for Seniors for a Happy Retirement” project for its second year under the Chula Preventive Health Care initiative. The event took place on March 11, 2026, at the Center for Health and Well-being Promotion for Older People, 10th Floor, Borommaratchachonnani Srisataphat Building, Faculty of Nursing, Chulalongkorn University. 

Prof. Dr. Kanaphon Chanhom, Vice President of the University, presided over the opening ceremony. Mr. Pokai Sriratanobhas, Assistant to the President, along with Chulalongkorn faculty members and staff, also attended. 

The event included a panel discussion titled “The Value of Day Care from the Perspective of Family Caregivers of the Elderly.” The discussion provided a platform to exchange experiences and perspectives on the role of day care services for older adults, which is an important approach for supporting elderly care and easing the burden on family caregivers. 

The Chula Day Care: Caring for Seniors for a Happy Retirement project focuses on providing daytime care services for elderly family members of Chulalongkorn personnel. The program follows the concept of person-centered care. Activities include promoting self-care skills, cognitive stimulation, muscle-strengthening exercises, and providing holistic health consultations for seniors and their families. 

In addition, the Center for Health and Well-being Promotion for Older People also serves as a learning and training hub for elderly caregivers, helping them develop appropriate knowledge and caregiving skills. This initiative aims to enhance the quality of life for older adults and their families, enabling them to live happy and meaningful lives in an aging society.

Read more at: https://www.chula.ac.th/en/news/294052/

Chula and IMF Host Town Hall

The International Monetary Fund (IMF) and Chulalongkorn University jointly hosted a University Town Hall event under the theme “Shaping Tomorrow: Opportunities and Challenges for Future Generations.” The forum provided an opportunity for students to learn about and exchange their perspectives on the global economy with Ms. Kristalina Georgieva, Managing Director of the IMF. Her visit to Thailand was part of her participation in the Asia in 2050 Conference and to follow up on Thailand’s preparations for hosting the 2026 IMF–World Bank Group Annual Meetings. 

The event was opened by Prof. Dr. Wilert Puriwat, President of Chulalongkorn University. Closing remarks were delivered by Assoc. Prof. Dr. Tartat Mokkhamakkul, Dean of the Faculty of Commerce and Accountancy. Prof. Dr. Thitinan Pongsudhirak from the Department of International Relations, Faculty of Political Science, also joined the on-stage discussion. The event took place on March 5, 2026, at Room 212, Mahitaladhibesra Building, Chulalongkorn University. 

This discussion is a reflection of Thailand’s commitment to creating space for younger generations to engage in the global economic arena under the concept “Thailand’s New Horizons: Empowering People, Building Resilience.” The initiative focuses on empowering citizens—especially the youth—to become a key force in driving a strong and sustainable economy in the future. 

During the event, Chulalongkorn students actively exchanged their views on important topics such as the role of younger generations in the global economy, the future of Asia, and youth perspectives on driving a dynamic and resilient economy toward 2050. The atmosphere was filled with creative energy and active participation from students across various faculties at Chulalongkorn University. 

Read more at: https://www.chula.ac.th/en/news/292717/

Chula Unveils Strategies for Crisis Era

The Marketing Association of Thailand, in collaboration with the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, held a press conference to mark the association’s 60th anniversary, along with a forum titled “Marketing in a World of Crisis.” The event took place on Thursday, March 5, 2026, at CBS Cinema, 3rd Floor, Chaiyossombat 1 Building, Faculty of Commerce and Accountancy, Chulalongkorn University. The opening remarks were delivered by Associate Professor Dr. Tartat Mokkhamakkul, Dean of the Faculty of Commerce and Accountancy. 

On this occasion, Dr. Buranin Rattanasombat, President of the Marketing Association of Thailand, and Assistant Professor Dr. Ake Pattaratanakun, Head of the Department of Marketing at Chulalongkorn Business School, announced the upcoming 60th anniversary celebration of the Marketing Association of Thailand and participated in a forum discussion. 

As part of the anniversary celebration, the association will honor outstanding marketers who have made significant contributions to the country by inducting them into the “Thailand Marketing Hall of Fame,” an honor bestowed every 10 years. This year will also see the presentation of the “Most Inspiring Marketers Award,” recognizing influential marketers who have inspired others and contributed to driving Thailand’s economy and society forward. 

Dr. Buranin Rattanasombat noted that over the past six decades, the association has served as a hub for developing marketing knowledge, building professional networks, and advancing Thailand’s marketing profession. On the occasion of its 60th anniversary, the association aims to elevate the role of marketing as a key strategy for driving Thailand’s economy and society toward sustainability. 

To elevate the selection process, the association has established a strategic partnership with the Department of Marketing at Chulalongkorn Business School. The collaboration integrates academic knowledge, research insights, and empirical data into the evaluation process to ensure that the selection is comprehensive, transparent, and internationally recognized, reinforcing the awards as the highest honor in Thailand’s marketing profession. 

“Marketing cannot exist without marketers. On our 60th anniversary, we want to highlight that Thai marketers are vital gears that help drive organizations, businesses, and the nation forward,” he said. 

Assistant Professor Dr. Ake Pattaratanakun added that, thanks to the collaboration with academic experts from the Department of Marketing, this year’s selection process has become more rigorous and systematic. The process incorporates over 10 years of collected statistical data from more than 100,000 nationwide samples, combined with nominations from a respected Expert Panel of leading figures in Thailand’s marketing industry. 

By applying research methodologies, statistical data analysis, and expert evaluation based on criteria covering achievements, industry impact, and contributions to society, the organizers aim to ensure that those honored truly represent exemplary figures in the marketing profession. 

The “Thailand Marketing Hall of Fame” and “Most Inspiring Marketeers Award” ceremonies aim to recognize individuals with outstanding achievements and significant influence on the development of Thailand’s marketing sector, while also inspiring both current and future generations of marketers. 

The event also featured a forum titled “Marketing in a World of Crisis,” where the speakers discussed the role of marketing in navigating today’s economic and business challenges. 

Dr. Buranin explained that although ASEAN is not directly at the center of conflicts in the Middle East, the region has been heavily affected by global supply chain disruptions, particularly in the energy sector. These disruptions have contributed to high inflation and persistent interest rates, signaling a shift in globalization toward a more fragmented global landscape. 

To cope with short-term impacts, businesses must remain calm, gather deep marketing insights by directly engaging customers, and build business alliances to share burdens and improve efficiency. Companies should also focus on local products and regional development to reduce future supply chain risks. 

For the long term, he recommended four guiding principles:

  • Redefining marketing, 
  • Building mental resilience, 
  • Reforming and adapting to the new world, and 
  • Redesigning systems with technology integration. 

Dr. Ake Pattaratanakun added that high levels of uncertainty often lead consumers to delay or reduce spending. According to a survey by the Marketing Association of Thailand, this is the first year that marketing budgets have been significantly reduced, with even deeper cuts occurring during periods of regional conflict. 

He proposed four marketing strategies that businesses should apply together to encourage consumer spending:

1. Less is More 

In times of uncertainty, consumers become cautious about spending. Businesses can reduce product size or commitment levels to make purchasing decisions easier—encouraging customers to buy smaller quantities but more frequently. 

2. Niche but Wide 

Focus on a highly specific target group that, despite its niche nature, has a sufficiently large customer base and purchasing power—often with minimal competition. 

3. Quiet but Loud 

Reduce broad advertising methods such as large billboards and instead use technology-driven targeted marketing. Ads may not be visible to the general public but can be extremely powerful for the intended audience. 

4. Cheap & Good 

Design marketing campaigns with low costs but high impact, helping organizations protect their budgets during periods of marketing budget cuts. 

Dr. Ake emphasized that businesses must apply all four strategies together. For instance, it would not be effective to adopt a “Less is More” product strategy while simultaneously investing heavily in expensive advertising campaigns that contradict the “Cheap & Good” principle. 

For small and medium-sized enterprises (SMEs) in particular, he suggested avoiding price wars with large corporations, which possess stronger financial resources. Instead, SMEs should focus on deeply understanding niche customer segments and tailoring strategies to serve those markets effectively.

Read more at: https://www.chula.ac.th/en/news/291622/

CICA Addresses 7th Asia Forward Series

The Institute of Asian Studies, Chulalongkorn University, in collaboration with the Program Management Unit on Area-Based Development (PMU A), organized a special lecture on future paradigms for Asia under the 7th Asia Forward Series, titled “From Corridors to Confidence: Central Asia, the Middle Corridor, and Asia’s New Connectivity Architecture” on Thursday, February 26, 2026, at Room 105, Maha Chulalongkorn Building, Chulalongkorn University.

Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, delivered the welcoming remarks. The keynote lecture was presented by Ambassador Kairat Sarybay, Secretary General of the Conference on Interaction and Confidence Building Measures in Asia (CICA). The session was moderated by Associate Prof. Surat Horachaikul from the Institute of Asian Studies, Chulalongkorn University. This was followed by a panel discussion on “Peacebuilding and Cooperation in a Fragile World,” featuring distinguished experts. The event attracted strong interest from faculty members, diplomats, and members of the public.

Assoc. Prof. Pavika Sriratanaban, Director of the Institute of Asian Studies, Chulalongkorn University, noted that the Asia Forward Series has been held continuously for over a year. The initiative aims to serve as a bridge to society by raising awareness and encouraging open dialogue. Over the past year, the Institute has taken pride in successfully linking policy-level engagement to concrete area-based implementation.

She emphasized that the 7th Asia Forward Series is particularly significant amid shifting global geopolitics, which present new challenges and demand fresh approaches for positioning Thailand on the global stage. This edition highlighted Central Asia and the Middle Corridor—key strategic regions in the transformation of global geography. Although historically regarded as landlocked, Central Asia has now become a vital hub of air and land connectivity stretching from Russia and China to Europe, with notable strengths in energy, green technology, and infrastructure.

The event was honored by the presence of Ambassador Kairat Sarybay, Secretary General of CICA, who delivered the keynote address titled “From Connectivity to Confidence.” His participation reaffirmed the role of the Institute of Asian Studies, Chulalongkorn University, as a “think tank” entrusted by Thailand’s Ministry of Foreign Affairs to strengthen engagement with Central Asia. CICA is a multilateral intergovernmental forum comprising 28 member states, including Thailand, dedicated to building confidence for peace and security across Asia.

Read more at: https://www.chula.ac.th/en/news/290767/