To produce graduates adept at managing digital-based businesses, Institut Teknologi Sepuluh Nopember (ITS) has launched the Digital Business Study Program. The official launch took place on May 16 at the ITS Tower 2 Auditorium. ITS Rector, Assoc. Prof. Bambang Pramujati, emphasized that the new program is part of ITS commitment to meeting society’s demand for expertise in digital business, addressing the challenges and opportunities of the digital era.
The program aims to foster adaptability and progressiveness in students, preparing them for the evolving landscape of business technology. Dr. Syarifa Hanoum, the Head of the ITS Business Management Department, expressed confidence in the program’s potential to produce experts who can contribute significantly to the digital economy. Dr. Lissa Rosdiana Noer, the Head of the new study program, elaborated that the program is designed to equip students with skills in managing and designing digital economic transformation processes. The curriculum is built on four pillars: functional management, digital systems and technology, business essentials, and digital business entrepreneurship and development.
The curriculum is tailored to meet the needs of students and the digital industry, offering courses on digital systems, User Interface/User Experience (UI/UX) design, Artificial Intelligence (AI) and Internet of Things (IoT), and database systems. Graduates are expected to excel in digital marketing strategies, data analysis, product development, and entrepreneurship, ensuring they are not only technically proficient but also well-versed in current business dynamics. The program, which will begin admitting students for the 2024/2025 academic year, aims to enhance opportunities through partnerships with foreign universities for double degree programs, with an initial student quota of 50 seats.