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    ITS launches initiative for MSME packaging and branding

    Institut Teknologi Sepuluh Nopember (ITS) has launched a new initiative called Packaging Design House to provide innovative and inventive solutions for the packaging branding needs of Micro, Small and Medium Enterprises (MSMEs). The launch was held on Wednesday, 8 February 2023, at the ITS Research Center Building in conjunction with the 5th anniversary of the Department of Visual Communication Design. The event was attended by ITS’ Vice-Rector for Research, Innovation, Cooperation, and Alumni and the Dean of the Faculty of Creative Design and Digital Business.

    ITS’ Packaging Design House is an extension of ITS’ 1,000 Packaging Design Community Service Program that was launched last year. The head of ITS’ Packaging Design House, Mr. Sayatman, explains that the program aims to offer packaging design and branding development services for MSMEs to enhance the selling value of their products and support their growth in Indonesia. The services provided by ITS’ Packaging Design House include not only packaging design but also training programs and mentoring for MSMEs.

    Additionally, the Packaging Design House plans to provide tools and machines that can produce packaging on an MSME production scale in the future. The objective of ITS’ Packaging Design House is to support MSMEs with the necessary skills, knowledge, and tools to create eye-catching and effective packaging designs that will help them stand out in a competitive market. With this initiative, ITS is committed to empowering MSMEs and contributing to the growth of Indonesia’s economy.