The Digital Transformation Research Center (DTRC) at Ajman University is proud to announce that Professor Guangming Cao from DTRC has been honored for his outstanding contribution to the field of industrial marketing. The prestigious journal Industrial Marketing Management (IMM) (A* in ABDC, CABS3, and 94% in Scopus) recently awarded the IMM Best Paper Award 2023 to a ground-breaking article co-authored by Professor Guangming Cao and Professor Jay Weerawardena from the Business School at the University of Queensland.
Their winning article, titled “Strategic use of social media in marketing and financial performance: the B2B SME context,” explores the strategic use of social media in enhancing market-sensing and customer-linking capabilities that influence the performance of business-to-business small and medium-sized enterprises (B2B SMEs). Their research provides valuable insights into how B2B SMEs can effectively leverage social media to enhance their market-sensing and customer-linking capabilities and achieve sustainable competitive advantages.
This accolade is a testament to the outstanding quality, originality, and significance of research and scholarship at DTRC, Ajman University. We thank Professor Cao for his contribution to the field and his service to the academic community.