A University of Jordan (UJ) team has won the 2nd place of the global fall Peer-to-Peer (P2P) Challenging Extremism competition which took place in Washington DC.
UJ’s team presented their digital counter extremism campaign ‘Athar’, which denotes that “small actions can make a big impact”, creating an electronic and printed Arabic content about good morals, moderation and rejection of extremism. The content was disseminated through social media platforms, and various events and activities held in schools, universities, and other educational institutions.
P2P is a global university initiative implemented in over 800 colleges and universities around the world, where university students from around the world develop and execute campaigns and social media strategies against extremism that are credible, authentic, and believable to their peers and resonate within their communities.
The competition is organized by NESA Center for Strategic Studies in partnership with Facebook and EdVenture Partners.