On 20 March 2021 a total of 105 final year students of the B. A Graphic Design (Hons.) from Graphic Design Programme (Puncak Alam Campus, Selangor), Universiti Teknologi MARA (UiTM) Malaysia, displayed and exhibited their final year projects of new ideas and designs virtually.
This year the team presented ‘Gallant-by BOLD’ as the exhibition theme. Symbolically, ‘Gallant’ depicts little or no fear of danger or difficult things thus portraying the determination, perseverance, and courage of these young designers in completing their first degree, amidst the unprecedented challenges of Covid-19.
Inspired by the Tanjak/Tengkolok (the traditional Malay headgear for men) and Keris (an illustrious dagger renowned for its capacity as an object of cultural heritage and priceless heirloom amongst the Malay people throughout the history of their civilisation), four icons had been designed to portray the emergence of the warriors’ psyche and spirit. Each of the icons represented the students’ specialisation namely advertising, illustration, multimedia, and graphic design, and each icon demonstrated a superpower character, glistening in galactic vivid hues.
Gallant is a celebration of the ideas, creativity, originality, and richness of the work produced by these graduating students, and simultaneously demonstrates their agility, tenacity, and fearlessness in the face of the pandemic challenges. Consequently, the obstacles and difficulties experienced by them such as connectivity problems, limited materials and equipment, time and space barriers, etc. testified to how successful the students had been in applying their knowledge aptly, optimizing their skills and resources creatively, adapting to the changes swiftly, and achieving the objectives without compromising the importance of quality.
During the virtual event, Muhammad Adib Sukri Hanafiah was announced as the winner for the best advertising project, meanwhile, Khairunnisa Musa and Zamiatul Atifah Zulkaflee shared the same victory as the winner of graphic design major. Through an Augmented Reality (AR) application known as “Fardhukids: Fun Learning”, Maisarah Mohd Hanafiah received the Multimedia award, for her exceptional interactivity content. The final award was given to Mohamad Nor Anwar Hussin in the Illustration category for his project entitled “Emergency State”.
A Perak born designer, Adib who was the advertising project winner, produced an advertisement Campaign titled “Kids Play” to assist young children’s development via sensory play and learning. It serves as the best alternative to managing screen time among children who have been excessively exposed to digital devices at an early age. The sensory play facilitates the exploration activities and encourages scientific processes to naturally stimulate their brain development. Upon completing his final year project, Adib was offered to work at an international advertising agency where he works as a graphic designer.
Before the event, the students had been assessed via an online platform by the lecturers as well as a panel of experts from the industry during the assessment week. All projects were aligned to meet the 17 Sustainable Development Goals (SDGs), outlined by the United Nations (UN) through a holistic approach encompassing the quality of education, promoting peace and justice, and ensuring healthy lives and well-being for all.
Officiated by the Dean of Art & Design faculty, Prof. Ts. Dr Ruslan Abdul Rahim, the event was organised in cooperation with UiTM GESTURZ and managed by the event team led by Muhamad Fakrurrazi Mohd Abduh Ng together with his batchmates.
The students were supervised by Mr Wan Zamani Wan Zakaria, Mr Mohd Nizar Mohd Mohd Mokhtar, Mrs Fazlina Jaafar, Mrs Jamizan Jalaluddin, and Mrs Farrah Hanani Ahmad Fauzi, senior lecturers of the Graphic Design programme.