UiTM Malaysia and UNESA Indonesia initiate the Trans-Border Research Collaboration

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The Faculty of Business and Management (FBM), Universiti Teknologi MARA (UiTM), Malaysia and the Faculty of Economics, Universitas Negeri Surabaya (UNESA), Indonesia inked the Memorandum of Agreement (MOA) on 23 February 2021 to officiate their trans-border research collaboration.

The online ceremony was attended by the Dean, Prof. Dr. Noryati Ahmad, Deputy Deans and Deputy Registrar from FBM, while Faculty of Economics, UNESA, was represented by the Vice Rectors, Prof. Dr. H. Bambang Yulianto, Dean and Deputy Deans as well as the researchers from both universities.

The research collaboration covers the areas of Marketing, Finance, Islamic Finance and Human Resource Management (HRM) and will be led by Dr. Nazura Mohamed Sayuti, Mr. Nurul Hafez Abd Halil, Dr. Moch. Khoirul Anwar and Assoc. Prof. Dr. Anang Kistyanto respectively. Both institutions have agreed to contribute MYR12,000 each for this collaboration. The funds will be used to facilitate research activities, publication in the high impact journals and participation in innovation competitions.

The research focuses on the setting of both countries, Malaysia and Indonesia with specific interest on the purchase intentions for halal cosmetics, saving behaviour among higher institution’s students, Muslim’s financial behaviour during Covid 19 pandemic, and influence of career adaptability on the relationship between entrepreneurial leadership and social capital on the managerial success for both countries. The research collaboration is expected to be the catalyst for future research agenda for both institutions and to benefit the society, students and the universities.