The University of Europe for Applied Sciences (UE) has announced a collaboration with leading business and tech companies to offer its students a suite of digital courses at no additional cost. These courses will prepare students to earn badges and/or industry certifications.
UE will work with industry leaders – including IBM Enterprise Design Thinking, Amazon Web Services (AWS), Facebook, Tableau and HubSpot – to incorporate the latest technology and industry expertise into its degrees. The courses range from digital skills and marketing, social media, sales and cloud fluency.
Starting from the winter 2021 intake, all new students enrolling with UE at any campus will be able to integrate their degree of choice with a selection of short courses, with no additional fees. Upon completion of the courses and successful completion of the required exams, the students will be awarded badges or certification, giving them the differentiators in a highly competitive technology market.
UE is committed to promoting the future-oriented development of skills and interdisciplinary teaching formats, in step with actual practice and according to the highest international standards. Professor Maurits van Rooijen, Rector at UE, said: “UE is a leading private university in Germany, known for its close relationship with businesses and graduates who are valued by employers.
“Through the interaction among creative, entrepreneurial, and digital thinking, as well as an international perspective, the various fields of study mutually enrich each other and offer new approaches in teaching and research tailored to the requirements of Job Market 4.0.”
“Working with tech industry leaders, with this initiative we make our graduates even more attractive. Following the launch of our Innovation Hub, we continue our evolution towards becoming Germany’s tech-business and design-business university.
A recent global research study by McKinsey[i] has shown the huge impact on employability, earnings and job satisfaction for students who combine a degree with the right skills package. The addition of these industry-powered and certified courses represents UE’s response to the changing expectations of employers.
Companies worldwide are now looking beyond workers specialized in one subject. Instead, they search for “T-shaped” professionals who can add a broad experience in different disciplines to the deep knowledge in one specific field.
“Technologies, global trends and international mobility are affecting business education, which now needs to prepare students for a more complex and varied landscape. By adding additional expertise via these certifications, our students will gain further knowledge and become even more employable early on in their career,” added Professor Johannes Kiessler, Programme Director for Innovation Design Management.