Thammasat University wins 1st prize in Chulalongkorn Case Discovery 2021

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Team Mercury from the Bachelor’s degree in Business Administration, Thammasat Business School, Thammasat University, has won 1st prize in Chulalongkorn Case Discovery 2021 at Chulalongkorn University.

Mercury team consisted of Ms. Yada Sotangkur, Ms. Parichaya Juntkuang, Mr. Nattapong Labpholtaweeying, and Mr. Apiwat Sitthijanyawan.

Chulalongkorn Case Discovery 2021 competition requires creating marketing plans for the application ‘Grab’.

“The case study involved the Grab application which is in daily use, so we had to understand deeply the services the app provides,” said Miss Parichaya Juntkuang (BBA), one of the Mercury team members. “The challenge was to expand their market beyond their current users, so we intensively studied other customers’ needs to come up with our solution.”

Due to the Covid-19 situation, the competition was held online.  This year, 251 teams from all over the country participated.