A team of BBA students from Thammsat University has won the first prize at the Rotterdam/Carlton International Case Competition (ROCA). Thammasat Business School, along with other 15 prestigious undergraduate business schools from all over the world, was invited to be a part of ROCA 2020, a case competition co-hosted by Rotterdam University of Applied Sciences and Carleton University. The competition took place for a week between November 16th to November 21st, 2020.
Due to the Covid-19, the competition was held virtually throughout the competition week. However, that did not make the competition less challenging as teams were challenged to solve complex real-world problems with a strong focus on sustainability, technology, and elements that will shape the ‘economy of the future’ for 3 case companies: Facilicom Group, Arcadis, and Port of Rotterdam, each with its own unique problems. Three winners were then selected from each case.
After a week-long case cracking, ROCA announced that Thammasat Business School was not only a divisional winner but also the winner of Arcadis case, a Dutch design & engineering consultancy firm. Arie Vooburg, Arcadis’ Senior Innovation Manager, announced us the winner and complimented the team for holistic solutions that accounts for both short-term and long-term problems for Arcadis.
Despite being held online, ROCA committee had organized several social activities for participating teams, starting with the virtual opening ceremony to speed-dating sessions for participants to meet and socialize throughout the competition week. It was a great opportunity for the team to meet with other talented students from prestigious business schools from all over the world.
The team representing Thammasat Business School consisted of Akkhaphob Kanchanabandhu, Ammarrarax Waeladeevong, and Kalyaruk Tantisirivat, Nichamon Pananurak. The winning team is thankful to their advisor, Ajarn Supawat Likittanawong and Dr. Worapong Janyanyuen for their coaching, guidance, and supervision, and to BBA Office for their support and coordinating role throughout the competition.