Chula Joins the Move for Economic Advancement with Thai Soft Power through Research, Innovations

Chula Marketing professor draws attention to Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

Thai soft power is trending at the moment. “Lisa BlackPink wore a traditional Thai skirt while visiting the temples in Ayutthaya, and sent the demand for Thai textiles to skyrocket around the world. This Thai soft power trend helped revive the Thai economy and tourism after the great slump of the COVID-19 pandemic (2020-2022) during which the number of tourists declined by more than a hundredfold. Yet, in 2023, tourism has swung back to 80 percent growth, and more than 30 million foreign tourists are expected to visit Thailand.

Asst. Prof. Dr. Ake Pattaratanakun, Chula’s Chief Brand Officer, Head of the Marketing Department, at Chulalongkorn Business School, and Board member of the Office of Creative Economy Agency (CEA) (Public Organization), which is responsible for overseeing Thailand’s soft power promotion, discusses the strengths of Thai Soft Power and Chula’s stance to drive it.

Thai Soft Power has many dimensions. The Tourism Authority of Thailand (TAT) divides Thai Soft Power into 5Fs: 1) Food, 2) Festival, 3) Fighting – Martial Arts, 4) Fashion – Thai Fabric and Fashion Design, and 5) Film. Meanwhile, the study “Thai Soft Power” by the Kellogg School of Management, Northwestern University conducted among 50 worldwide corporate executives with previous interaction with Thai people and Thai organizations, revealed a perspective on Thai soft power in 5 attributes or 5Fs: 1) Fun, 2) Flavoring, 3) Fulfilling, 4) Flexibility, and 5) Friendliness.

As a leading educational institution in Thailand, Chulalongkorn University plays a crucial role in the development of leaders who will drive Thai soft power through programs of various faculties, such as the Faculties of Fine and Applied Arts, Education, Architecture, and Arts, to name a few. In addition, Chula also offers specific programs to build the soft power knowledge base, such as the long-standing Graduate School’s master’s degree program in Cultural Management.

Examples of Chula projects related to soft power in the areas of language, arts, culture, tourism, economy, and business, are as follows:

• Insight Wat Pho Application for tourism at Wat Pho
• Creative Luk Thung (Folk Music): Thai Soft Power Going Global Project
• Thai Language Courses for Foreigners
• TV Drama Innovation Project for the Promotion of Cultural Industry 4.0
• Model research to develop a full range of woven textile culture capital, from creating innovative textile fibers and designing fashion and lifestyle products to upgrading local brands to internationalization, promoting the creative economy and developing creative tourism, supporting sustainable communities.
• The Chula Art Park project
• The Top Corporate Brand Success Valuation Research

“These are what Chula has carried out to drive Thai soft power. We have created the future leaders for soft power and will continue to do so to grow the Thai economy sustainably,” Asst. Prof. Dr. Ake concluded.

Read more at https://www.chula.ac.th/en/highlight/133305/

“Give Smiles, Not Gifts”: Chula’s Original Short Film Captures Graduates’ Perspective on Gifts for Graduation Day

The Office of Student Affairs and Chulalongkorn University Communication Center have collaborated to produce the original short film “Give Smiles, Not Gifts,” reflecting on what graduates would like for their graduation day under the concept “Heart is the best gift.” The film was produced to congratulate all of the 2022 graduates and promote the campaign to reduce the practice of giving extravagant gifts, such as flowers and balloons, to minimize waste generation, support environmental friendliness, and transform graduation celebrations into occasions for sharing smiles rather than receiving gifts.

The short film “Give Smiles, Not Gifts” was produced by Chatchai Kunponpitak and directed by Chatchai Prasertmak.  Both the director and production team have previously created short films about the Chula graduation ceremony. “Life of Kwan” and “The Gift,” produced by them for Chula’s graduation, won awards from the WINA World Independent Advertising Awards, a world-class advertising film competition, in 2020 and 2019, respectively.

To watch the short film, “Give Smiles, Not Gifts”, click here: https://youtu.be/G6IRt6GtpN0?si=ctJizaKVhkNlchRD

Thammasat hosts informative ‘AI in Education’ presentation

The School of Global Studies’ Knowledge Management Community of Practice on Teaching hosted an informative “AI in Education” presentation at Thammasat University‘s Tha Prachan Campus On Wednesday, March 15th, 2023. Pat Yongpradit, the Chief Academic Officer of Code.org from USA, was invited to deliver the presentation. As part of his role, Khun Yongpradit works towards building connections with the education ecosystem in Thailand. He has previously conducted seminars and workshops on Computer Science, and Computational Thinking at Mahidol University, spoken at Thai conferences such as IPST’s ISMTEC 2018 and Aksorn’s Education Leader Symposium, and visited university classes to discuss education policy and systems change.

Both in-person and online SGS faculty members attended the presentation, where insights on “Global AI Education Policy Highlights” were shared. The presentation also touched on “AI in Education” and covered example uses limitations, and risks. The talk raised several thought-provoking questions, such as the advantages and disadvantages of using generative AI tools such as ChatGPT for active learning and critical thinking. These tools could potentially revolutionize how we teach and structure the learning experience.
Following the presentation, there was an open discussion among participants. The recent advent of ChatGPT has caused concern in the academic ecosystem worldwide, and this exchange was considered timely. Despite the potential risks associated with AI in education, SGS faculty members view it as an opportunity to revise the current way of learning, teaching, and evaluating students. This includes the development of active learning through AI technology, such as ChatGPT.

Thammasat students receive award from 5th APAC HPC-AI Competition

A team of students from the Faculty of Science and Technology, Department of Computer Science, Thammasat University, Lampang Campus, representing Thailand which consists of Supakiat Waipinij, Kanokpol Saewang, Wiraphorn Rosmode, Wilasinee Maithong and Sadanont Riangsantia received the Best Performance Award and the Third-place award from the 5th APAC HPC-AI Competition for the second year in a row.

Assistant Professor Dr. Worawan Diaz Carballo as the team supervisor received a bronze medal in the Asia-Pacific High-Performance Computing and Artificial Intelligence competition, with Ms. Suwannee Aroonsawatwongse, Minister Counsellor as a representative of the embassy appointed to attend the opening ceremony of the Supercomputing Asia 2023 at the Singapore Expo together with Mr. Chan Lai Fung, Permanent Secretary for the Prime Minister’s Office (National Research and Development) of Singapore chaired.

Thailand co-hosted the event for the first time since it foresees the potential of Thailand as a leader in supercomputers in the region, especially “LANTA”, Thailand’s supercomputer with the highest computing speed in ASEAN. NSCC and ThaiSC both agreed upon the cooperation between Thailand and Singapore as an important force in driving cooperation at the ASEAN level in the future.

Teams of students from Thammasat University, Lampang Campus were able to successfully win the bronze medals for the second year in a row. This year, ThaiSC Center takes an important part in supporting the Thai student team throughout the competition. The success of students from Thammasat University, Lampang Campus is greatly congratulated by international students for their determination and effort which eventually led the Thai team to win the award from the highest speed, beating 24 teams across the APAC region.

Enjoy Your Temple Tour, Learn More with the “Insight Wat Pho” Application, A Social Innovation from Chula Architecture

“Insight Wat Pho” an innovation for society by a Chula Architecture lecturer is a companion application that helps visitors plan and make the most out of their visit to Wat Pho. With helpful info on how to get there and points of interest, to fun features, such as AR (augmented reality) floor plan of Wat Pho and “Yak Wat Pho” hunt game to find the Wat Pho’s Giants, the app can help visitors have a trip that is more meaningful and enjoyable.

Many popular period Thai series have created a trend of both Thai and foreign tourists flocking to ancient sites, such as “Wat Phra Chetuphon Wimon Mangkhalaram Rajwaramahawihan” or “Wat Pho”, one of the most popular tourist attractions in Bangkok and Thailand, attracting around 10,000 – 15,000 tourists each day!

Although the trend of dressing in Thai costumes and taking pictures in different archaeological sites is a form of soft power that helps boost the local economy, there are environmental impacts that should also be managed.

“Wat Pho is a place of worship that we must respect and an archaeological site that must be preserved, but we can see tourists climbing the structures without realizing their priceless value and the fact that these structures have existed for over a hundred years. Should there be any damage it is most difficult to repair,” said Dr. Wilasinee Suksawang, a lecturer at the Department of Landscape Architecture, Faculty of Architecture, Chulalongkorn University.

Inappropriate behavior that has been creating problems for this important tourist attraction pushed Dr. Wilasinee to initiate the social innovation project “Insight Wat Pho” to mitigate the impacts, which would be too late if not managed today. As an architecture professor who has been working tirelessly with the local community, professor Wilasinee believes that effective solutions to environmental problems should tackle their root cause by promoting environmental education.

“Nowadays, rather than solving environmental problems at the root cause, we often just treat the symptoms of those problems. For example, when the water is polluted, one develops many water treatment techniques. Ultimately, such an approach is unsustainable,” said Dr. Wilasinee.

“If people are knowledgeable about the environment, they will know what causes the problems and how to solve them. How can we, as part of the environment, contribute to mitigating, reducing, and not creating problems? Will this be a more sustainable approach than treating the problems at the results?”, explained the professor on the importance of applying the concept of Environmental Education and Environmental Ethics in solving the problems of Wat Pho.

Wat Pho, a tourist attraction, and educational destination with high potential. There are numerous historical sites in Thailand, and many of them are also facing the effects of tourism, but Dr. Wilasinee chose to start with Wat Pho as it is a high-potential tourist attraction.

Wat Pho is a historically significant Royal Temple. There are sacred icons that people worship. The architecture is distinctive, beautiful, and most importantly, “Wat Pho is regarded as the first university in Thailand. There are many recipes for medicine, and Thai massage references that are inscribed on stone tablets in the temple.”

“There is a considerable body of knowledge about Wat Pho, but it is accumulated in library books that nobody reads. So, I have been thinking about how we can make the knowledge accessible to the general public and make their visit more interesting. Instead of just visiting the temple and leaving, how do I get the visitors to prolong their stay in the temple with more fun and knowledge?” explained Dr. Wilasinee about the development of the “Insight Wat Pho” application to educate the general public about Wat Pho, so that they realize the value of the place, and lead to co-preservation and environmental impact reduction.

7 features to try! Take a tour of Wat Pho with deep insight
The “Insight Wat Pho” application did not start from scratch. Academia and experts have already been researching and collecting elaborate data about Wat Pho, including 3D models. “It would be a pity if all the research we have done, and the models would be kept on a computer when people should benefit from it.”

Therefore, Dr. Wilasinee and the Chulalongkorn Architecture research team have collaborated with several agencies, namely Wat Pho, and the National Innovation Agency (NIA), to curate interesting and useful information to provide Wat Pho visitors with the best experience.

“Insight Wat Pho” consists of 3 major features that provide basic information, and 4 more fun features that will educate visitors while they have fun:

Plan Your Visit
Dr. Wilasinee said, “When we travel to a certain place, we need a plan — how to get there, when it opens, how to buy tickets. These are the first things one should know. Therefore, anyone who is planning to visit Wat Pho can find this information from the Insight Wat Pho application. I can guarantee that the information is complete. There is no way you can get lost.”

Visitor Map
The layout of Wat Pho is quite complex and may make it difficult to walk around, and you may miss important spots, so having a map handy will make it easier.

“Although Wat Pho already has maps displayed at different points, in reality, we couldn’t find a map when we needed one, so having a map at our fingertip will give us peace of mind,” said Dr. Wilasinee.

Wat Pho in History
This feature shows the significant development of Wat Pho in three periods: King Rama I, King Rama III, and the present day. It is displayed as a 3D layout to portray what Wat Pho looks like in each era and how it has changed today.

Wat Pho from the Sky
This feature will take you to see Wat Pho from every corner by looking for the markers placed on the ground inside Wat Pho. When the marker is scanned, an AR diagram of Wat Pho will be displayed.

“We chose AR for this app because it is useful and fun for people. You can rotate, zoom in and out, and get a better understanding of the layout, details of the architecture, and the placement of the buildings.”

Explore
This feature will take you to explore the things that are not to be missed in Wat Pho, especially the important architecture and Buddha statues that we can not only see with our eyes but also scan and hear sounds and descriptions that will help us better understand the story of what is in front of us.

In addition, another not-to-be-missed fun is the “Poetry Quizzes” based on the Wat Pho stone inscriptions found on the pillars of the balcony.

“The Epigraphic Archives of Wat Pho are UNESCO-registered artifacts, some of which are in the form of puzzles. When we look at the inscription through the app, it will appear as an AR image, and there will be an audio poetry reading of that inscription for us. This function will allow us to complete the tour around the balcony without even knowing it.”

Freeze-Frames
In the app, there are pictures of different angles in Wat Pho from about 100 years ago. Users will have to find those spots today and compare how Wat Pho has changed. It is another feature that will take us to walk all over Wat Pho, and it’s great for photography enthusiasts.

Yak Wat Pho (Wat Pho’s Giants)
“I believe many people do not know what a Wat Pho’s Giants look like and where they are,” said Dr. Wilasinee, referring to the origins of the highlight feature like “I am a Yak Wat Pho.”

“When we are in Wat Pho, we will see so many statues of giants everywhere. So, which one is the real Wat Pho Giant? This feature provides a map indicating the coordinates of the giants. When we walk to the giants, the app will explain their details. “The map will take us around the temple to see various giants. Some giants may be in a form that we would not expect at all. Therefore, it is challenging to find all the giants and the hunt will attract us to spend a lot longer time in the temple.

The future of Insight Wat Pho
Dr. Wilasinee said that there are still many interesting stories about Wat Pho. The development team will continue to add information to the app. But the more challenging matter is not about Wat Pho’s information, but the business model that will allow the “Insight Wat Pho” app to thrive.

“Insight Wat Pho” is a free app. We do not want learning to cost money. So, to survive, we must rely on a business model. We are thinking of building Insight Wat Pho as a platform to support tourism and activities in Wat Pho, such as booking tickets to special events such as watercolor painting in Wat Pho, Wat Pho night tour, or reservation of special-edition souvenirs, and so on — which can only be done exclusively through the app. This also includes reservation of certified tour guides who are knowledgeable about Wat Pho. All of this will be included in the plan, said Dr. Wilasinee.

Insight Wat Pho – Not Just a Travel App
The “Insight Wat Pho” application is not just intended for users to have fun and gain knowledge, but Dr. Wilasinee is convinced that this innovation will make an impact on society in terms of culture, environment, and economy.

“We would like to see a behavior change in Wat Pho visitors from just sightseeing to exploring around to learn the history and culture of Thailand, and not missing the interesting spots. When tourists can spend a longer time in this place, they will support local shops and community stores when they are tired or hungry. This will not only bring a positive impact to tourism as a whole but also help draw monetary contributions into the communities,” said Dr. Wilasinee.

In this regard, Dr. Wilasinee also mentioned plans to expand the project to other historically significant places. The next temple in mind is “Wat Arun Ratchawaram Ratchawaramahaviharn (The Temple of Dawn)”, which is considered the “son temple” of Wat Pho (Wat Pho is the temple of King Rama I, while Wat Arun is the temple dedicated to King Rama II). Wat Arun has also been affected by the popularity among tourists dressed in Thai costumes looking for photo corners as backdrops in historical places as well.

Those interested in trying the Insight Wat Pho app can download it for free on the App Store and Google Play, or follow the app on Facebook: Insight Wat Pho.

Chulalongkorn’s Faculty of Architecture signs MOU with Taiwan Design Research Institute (TDRI) to develop designs for future diversity

Chulalongkorn University’s Faculty of Architecture showcased its students’ theses and dissertation works, as well as the faculty’s curriculum at YODEX 2023 held from May 19 – 23, 2023, at Nangang Exhibition Hall, Taipei, Taiwan. Asst. Prof. Sarayut Supsook, Dean of the Faculty of Architecture, Chulalongkorn University, also signed an MOU for academic collaboration with Mr. Chi-Yi Chang, Taiwan Design Research Institute (TDRI) President, with Mr. Taweekiat Janeprajak, Executive Director of Thailand Trade and Economic Office (Taipei), and Mr. Simon Wang, President & CEO of Taiwan External Trade Development Council, witnessing the event. The Dean also visited the office of TDRI for a discussion on possible joint efforts to promote academic activities.

The exhibition marks the second collaboration between the Faculty of Architecture, Chulalongkorn University, and Taiwan Design Research Institute (TDRI). The first activity, held on May 8, 2023, at the Faculty of Architecture Library, was a talk by Mr. Oliver Lin, executive and representative of Taiwan Design Research Institute (TDRI), introducing the Ideathon 2023: WeWe Future international contest under the theme “Diversity & Inclusion in 2040.” The contest opened for applications from contestants all over the world from July 1, 2023, at 10:00 am to July 31, 2023, at 5:00 pm (GMT+8).

The event also featured a special lecture on “Space for Contemplation” by Ms. Sanitas Pradittasnee from Sanitas Studio, an alumnus of the Faculty of Architecture, Chulalongkorn University, who shared her ideas for mindful creation that draw inspiration from the environment and encourages the audience to imagine what might happen in the future.

For the full release and more images, please visit: https://www.chula.ac.th/en/news/128310/

Thammasat researcher presents cross-disciplinary research, a new ground in the world of research

Professor Dr. Sakun Boon-it, Lecturer of the Faculty of Commerce and Accountancy, Thammasat University and the winner of the National Outstanding Researcher Award of the Year 2023 in Economics said future research will be more complex. There is a body of knowledge in various disciplines used in research works. Therefore, working on research across disciplines or interdisciplinary and with research teams in different fields helps make research respond to complex questions and bring benefits to society better.

Expertise in conducting research work

This research is the research that studies the connection of organizations in the supply chain. It is a collaboration of each business organization that wishes to increase the value of products or services to customers. The research study will be a collaboration to study mechanisms that will help manage the environment, such as reducing air pollution, water resources, or using less raw materials, and even minimizing costs. Currently, business organizations are taking this matter very seriously. During the epidemic of COVID-19, we studied the mechanisms of each supply chain organization in working together to overcome any disruptions during this crisis. Such research also brings academic benefits and in practice that allows certain business operations to be implemented and through a period of business interruption which also known as the disruption from the COVID-19 epidemic.

Research must be implementable

The research I work on focuses on goals in two aspects. The first is academic, which is achieved through publishing in international-level academic journals in order to present knowledge to the academic society and the second aspect is the application of research to the practical use by business sectors, society or the nation, such as research results can be implemented and applied for the development of business operations, therefore, the importance of research is that there must be a balance on both sides.

When in crisis, it shall be able to go on

The benefit that arises from the cooperation of supply chain is that whenever there is a problem such as a business interruption or environmental issues, without academics to guide on what to do, society or the country will be in great trouble. When we have research that is useful in practice, it will be able to help solve problems in society better, business will be better, and eventually the country will be better and continue growing.

Cross-disciplinary research work will help answer complex research questions

In the future, the research problems will become more and more complex, therefore the future trend of research is cross-disciplinary research work. Cross-disciplinary research must begin with research identity. We must be able to identify the key skills or competencies, the others then see that we have this, and how will they benefit from what we do in that regard. For example, I worked on supply chain and other professors saw that I project strong expertise in this field, and that some subjects could be linked across disciplinaries. We then form a better research team and work together to solve complex research problems in all dimensions.

Scratch where it itches

Chula Veterinary Science Lecturers have successfully developed a Serum Test Kit to Identify Canine Atopic Dermatitis (CAD) caused by dust mites. With a Gold Medal from the Swiss Innovation Contest, the test kit is guaranteed to help identify the allergens with greater precision to ensure correct treatment.

Atopic dermatitis is one of the most common allergies in dogs, with prominent symptoms such as itching, erythema, and severe swelling. In severe cases, there can be symptoms of bronchospasm, coughing, and sneezing like people with allergies.

Itching and erythema in dogs are not to be overlooked. Dog owners should pay attention and take their pets to be examined and receive appropriate and spot-on care, which can only be done if the cause or culprit of the skin allergy can be identified.

Screening for skin allergy in dogs is quite limited, complex, time-consuming, and very costly. Associate Professor Dr. Nuvee Prapasarakul, Department of Microbiology, Faculty of Veterinary Science, Chulalongkorn University, and a team of researchers, consisting of Dr. Nathrada Khanthawee, Associate Professor Dr. Nitat Sookrung, Miss Nawannaporn Lim, and Assistant Professor Dr. Wandee Sirichokchatchawan, therefore, invented and developed “a Serum Test Kit to Identify Canine Atopic Dermatitis (CAD) caused by dust mite using Immunoglobulin G1 (G subclass one) to help veterinarians identify the cause of allergy in dogs more quickly and easily.

“This test kit can be used continuously from the start of allergy testing, during symptom monitoring until the end of treatment without the dog getting hurt, and it can also be cost-effective,” said Assoc. Prof. Dr. Nuvee about the hallmark of this innovation, which won the gold medal at the 48th International Exhibition of Inventions 2023 held recently in Geneva, the Swiss Confederation.

Getting to Know Canine Atopic Dermatitis (CAD) and Its Causes
Canine Atopic Dermatitis (CAD) is one of the most common forms of skin allergy in dogs, caused by abnormal immune responses to environmental agents such as airborne chemicals, dust, mold, mites, and food.

“Healthy and unhealthy dogs all have the potential to develop this disease. The incidence of skin diseases varies depending on the nature of each dog. Some dog breeds may have frequent skin diseases and severe symptoms, while others may have only minor symptoms and some may not have skin diseases at all,” said Associate Professor Dr. Nuvee.

CAD can be the result of a variety of factors, including:

1. Genetics: Some breeds of dogs are at higher risk than others for AD, including Vizla, Bassett Hound, Yorkshire Terrier, Shih Tzu, Beagle, Bulldog, and Cocker Spaniel. Dogs with weakened immunity or stress are also more prone to skin diseases.

2. Age: Skin allergies in dogs usually start showing symptoms between the ages of 6 months and 3 years old, but symptoms can also occur at any age.

3. Environmental conditions such as dust, dust mites, and high humidity increase the likelihood of developing fungus on the dog’s skin, causing skin irritation and allergies. Cold and dry weather can also dry the dog’s skin, aggravating skin allergies. In hot weather, dogs have more skin problems, which can be a risk factor to develop further skin allergies.

4. Chemicals: Exposure to certain chemicals can be a trigger for skin allergies, especially those used in dog health care products such as soap, shampoo, cream, or some coating substance can all trigger an onset of skin allergy in dogs that are sensitive to these chemicals.

5. Food: Protein from food contributes to around 10-15 percent of skin allergy cases.

However, according to Assoc. Prof. Dr. Nuvee, most skin allergies in dogs are caused by allergens in the environment such as dust mites, pollen, mold, and other substances that dogs come into contact with, especially dust mites which are important factors in triggering allergies.

 

Atopic Dermatitis Caused by Dust Mites
Dogs with skin allergies from dust mites itch and scratch on the affected skin such as around the ears, abdomen, legs, and under the body. They are plagued with skin eczema, erythema, scarring, or scabby skin on sensitive areas that smell like fermented yeast.

In some cases, the dogs suffering from CAD may experience swelling, redness, and pus in the affected areas. They may have increased hair loss and ulcers caused by scratching or incorrect skin treatment.

Although the majority of canine skin allergies are mainly caused by dust mites, there may be other causes, such as dietary, that may trigger similar symptoms.

How important is allergen identification?
Assoc. Prof. Dr. Nuvee said that identifying allergens is very important to help reduce or avoid them, as well as to help plan for the right treatment, such as the correct administration of anti-allergic medications to reduce the risk of dogs receiving unnecessary or inappropriate treatment.

“Allergies and how to treat them are specific and dependent on each dog and their living environment. A veterinarian specializing in allergies can provide additional counsel on proper handling and allergy prevention for dogs, as well as how to boost their immunity to fight the allergies which helps to somewhat relieve the symptoms. A healthy immunity may strengthen a dog’s tissues and immune system to reduce an abnormal response to something it is allergic to.”

Assoc. Prof. Dr. Nuvee also added that dogs may be allergic to the things being watched for the rest of their lives, or they may develop allergic reactions to something new as well.

Allergen Screening Test Before Planning a Treatment
Allergies in dogs can occur when the dog is 6 months of age or older. Assoc. Prof. Dr. Nuvee recommends that dog owners regularly observe skin symptoms similar to those of skin allergies, such as itching, redness, dampness, thick skin, or dandruff scabs. Should these symptoms occur, you should consult veterinarians specializing in skin diseases or allergies.

“Owners should take note of the dog’s symptoms and response to the environment as information for veterinarians to diagnose and provide appropriate guidance in the management of diseases that may require long-term follow-up treatment to control skin symptoms and disorders.”

Identifying the specific allergens is important in treatment planning. According to Assoc. Prof. Dr. Nuvee, there are currently two test methods:

1. Intradermal skin test is a test under the skin to diagnose airborne allergies. The veterinarian will inject the test substance into the skin layer of the dog and observe the symptoms for some time before evaluating the results according to the dog’s response. The process takes about 1-2 hours.

“There are limitations to this method. Before the dog is tested, all the medications, i.e., anti-inflammatory, anti-itching, immunosuppressant have to be stopped. So, there are risks of the symptoms becoming acute. In addition, this method requires anesthesia, and it is expensive.”

2. Allergen-specific IgE serology testing is a method of detecting airborne allergy symptoms in dogs by measuring the level of Immunoglobulin E (IgE) antibodies produced by the body causing allergic reactions to possible allergens. This test is done on samples of the dog’s blood.

“This method is quite convenient, but not many veterinary laboratories in Thailand provide this service which means they have to send blood samples to foreign laboratories, making it costly, and time consuming. Most importantly, this method requires a substantial amount of blood for the test.”

Scratch where it itches! Innovative Allergen Screening Test Kit with High Precision
Based on the limitations of the two allergen screening tests, Assoc. Prof. Dr. Nuvee, therefore, developed the Serum Test Kit to Identify Canine Atopic Dermatitis (CAD) caused by dust mites using Immunoglobulin G1 (IgG Subclass 1) using a laboratory method called ELISA (Enzyme-Linked Immunosorbent Assay).

Assoc. Prof. Dr. Nuvee explained that “Immunoglobulin G subclass One” is one of the four subclasses of Immunoglobulin G in the immune systems of humans and animals, whose main function is to protect the body from allergies and pathogens. Assessing the level and proportion of each class of Immunoglobulin G can help to diagnose and monitor the immune response to various substances or infections in various forms in the body.

“The research team found that the “immunoglobulin G subclass1” is the primary class of “immunoglobulin G” with a high response rate to allergens in dogs with CAD.”

During the course of the research, Assoc. Prof. Dr. Nuvee tested this test kit on 200 dogs at participating veterinary hospitals throughout Bangkok with satisfactory results, comparable to the effectiveness of the original two methods.

“While we don’t have the best test kit yet, this is an easily accessible method for veterinarians, and it can be used continuously from diagnosis, monitoring, and end-of-treatment without hurting the dogs while being cost-effective,” said Assoc. Prof. Dr. Nuvee. Articles about this innovative serum test kit to identify dust mite allergy in dogs have been published in three Q1 international journals.

Guidelines for the Care and Treatment of CAD
Care and treatment of skin allergies in dogs is a complex process and should be supervised by a veterinarian to ensure proper care for the dogs in each household. Assoc. Prof. Dr. Nuvee summarizes the guidelines for care as follows:

1. Remove allergens – For example, if the dog is allergic to dust, pollen, or dietary protein, the food must be reduced or removed from the dog’s environment as much as possible to reduce exposure and immune response.

2. Feed the dog proper food that does not contain ingredients that can induce dog allergies to reduce the immune response.

3. Use immune-boosting substances such as vitamins and other supplements

“Boosting immunity can help reduce some of the allergies in dogs. A strong immunity can potentially strengthen the dog’s tissues and immune system to reduce abnormal responses to allergens.”

Use medications and medical treatment. In case of severe allergies, the veterinarian may recommend the use of related medications such as steroids, anti-allergy drugs, antifungal drugs, antibiotics, and hair tonics to effectively control allergies. The owner is recommended to administer medication regularly.
Minimize anything that may trigger an allergic reaction, such as washing bed linen, clothing, and household appliances thoroughly. Use mild shampoos to wash the dogs, and focus on general hygiene with proper exercise, proper feeding, and appropriate climate control.
Currently, the Serum Test Kit to Identify Canine Atopic Dermatitis (CAD) caused by dust mites using Immunoglobulin G1 (G subclass one) has already been patented. In the future, Assoc. Prof. Dr. Nuvee intends to develop this innovation into a paper-based, ATK-like test kit for convenience and easy detection of the allergy in one go, while being able to identify other canine allergies in addition to dust mites, such as pollen, food protein allergies, etc.

Moreover, Assoc. Prof. Dr. Nuvee also plans to develop a vaccine, also known as Allergy Immunotherapy or Allergen-Specific Immunotherapy (ASI), as injections to treat allergies accurately!

For more information, contact the Research Department, Faculty of Veterinary Science, Chulalongkorn University, Tel. +66-2218-9440.

For the full release and more images, please visit: https://www.chula.ac.th/en/highlight/125823/

Thammasat wins first prize in national accounting competition

Team of students from the Faculty of Commerce and Accountancy, Thammasat University, consisting of Kirakorn Klomrit, 4th year student majoring in Accounting, Nutruja Wainipitpongse, 4th year student majoring in Accounting, and Boonya-orn Chanthamanee, 4th year student majoring in Accounting, won the first prize among 125 teams from 66 institutions across the country in the 9th national accounting quiz competition of the year 2023, or “Thailand Accounting Challenge 2023”, and received a trophy from the President of the Federation of Accounting Professions, a plaque, and a scholarship of 50,000 Thai baht organized by the Federation of Accounting Professions in the Royal Patronage at Emeritus Professor Kesree Narongdej Seminar Training Center, 6th Floor, Federation of Accounting Professions Building, Sukhumvit 21 Road (Asoke), Bangkok.

Kirakorn Klomrit revealed that the team knew about this competition from the public relations channel in MS Teams of the Department of Accounting, Faculty of Commerce and Accountancy, Thammasat University, and announcement from the lecturers as well. Thailand Accounting Challenge or TAC is a competition organized by the Federation of Accounting Professions. It is about answering questions or quiz related to the accounting profession. The nature of the competition is exam-like with multiple choice questions and time limits for completing each question in which the contents of the competition consisted of 6 topics: financial accounting, cost accounting and managerial accounting, auditing, taxation, accounting information systems, ethics and laws related to the accounting profession which compete as a team of 3 people and help each other think about each question. The competition is divided into 3 rounds, with rounds 1 and 2 being qualifying rounds to select the number of teams to about 30 teams out of more than one hundred teams go to the finals in Round 3.

Natruja Wainipitpongse said that for the preparation, the lecturers would arrange sessions to review knowledge, or that is, provide tutoring for all students who participate in the competition. There were many lecturers who come to tutor during the out-of-class time including creating a group for students to ask questions at any time. In addition to the tutoring prepared by the lecturers, each student had to read the textbooks of the subjects they had studied since they were in the first year to review their own knowledge and download documents such as professional standards or manuals explaining various standards from the Federation of Accounting Professions website to read and understand thoroughly as well because the content learned in the classroom alone may not be enough. By taking time off from studying and working in each subject to study and read books. In addition to reading books, there will be practice exercises, both questions that have been done in the classroom and old exams that have been used in previous years’ competitions and when the day of the competition was approaching, the lecturer would arrange a simulated test like the actual competition day to see whether we are ready or not to join the competition, or is there anything that needs to be improved or further reviewed.

Boonya-orn Chanthamanee added that the main obstacle encountered by the team prior to the competition was boredom as when we read books for a long time, we could be bored and did not wish to continue reading. Another hurdle was the time constraint as we only had a few months to prepare while having to study and work for various subjects as well, which also makes it even more difficult to organize the time for reading for the competition.

As for the obstacles the team encountered during the competition, there were time constraints and some problems that were quite long or even took up a whole page, but only given a few minutes to think, causing confusion. Also, there were times we skipped important information.

“The reason behind winning the first prize is thought to be due to the well-taught knowledge from the lecturer which has been accumulated since the first year, making us understand the idea and content of accounting since started studying the subjects. This includes trying to constantly review the content and find more knowledge outside the textbook, such as the website of the Federation of Accounting Professions to the good support from many lecturers and cooperation between the good team members, allowing each other to think, share, and help filling in certain content that some may not know about or neglect as team competition, every member will have to work together to think and that an individual member cannot remember all the contents to oneself for the competition.

After receiving the award, I am very glad that our effort in reading books has made this achievement possible and I am as well proud to be able to build a reputation for team advisors including other professors as well as the Faculty of Commerce and Accountancy and Thammasat University as well.”Kirakorn concluded.

In addition, students from the Faculty of Commerce and Accountancy, Thammasat University consists of Puntila Lertchakorn, Panpanat Sereesuwankit and Adirut Trakanmaneerat received an Honorable Mention award and a scholarship of 10,000 Thai baht.

Thammasat Lampang Campus continuously develops, expands educational opportunities to region

Thammasat University Council has resolved to expand educational opportunities to the region at the Lampang Campus in the year 1996, with the curriculum at the bachelor’s degree, academic service to society and the preservation of arts and culture, responding to the needs of communities in the northern region of Thailand.

Assoc. Prof. Dr. Supreeya Kaewla-iad, Vice Rector for Lampang Campus Administration and Law, Thammasat University said that over the past 30 years, Thammasat University, Lampang Campus, has developed in terms of physical, academic, social services, and network cooperation. This is in line with the strategy of Thammasat University and the goal of establishing Thammasat University, Lampang Campus, which is a university with academic excellence that meets the needs of communities and society.

Physical Development

Thammasat University, Lampang Campus places importance on the safety of its students and personnel as the number one priority. The University improves both the electricity and lighting systems as well as the security system, including building a strong fence along the perimeter of the campus, installing additional closed circuit television cameras (CCTV) in the area in accordance with the Personal Data Protection Law, and improving buildings, premises, and equipment to be well-maintained.

In addition, in terms of transportation, the university has developed a transportation system that connect on campus students to other living areas by purchasing golf carts and electric trams to provide shuttle service for students and personnel which as well constructed a BUS STOP service point along the service route within the university.

Academic Development

Assoc. Prof. Dr. Supreeya said that an important goal is to become a multidisciplinary education center which is the highlight of Thammasat University, Lampang Campus, because in today’s world, solving any problem cannot be solved by one discipline. Therefore, we try our best to promote academics as a combination of various disciplines.

There are projects that demonstrate academic development, for example, a learning exchange program through the Can We Talk? Project. It is an academic promotion project by organizing academic seminars in an online format and a national academic conference project, “Innovation in Education and Research for sustainable development in the future” with academic presentations, academic panel discussions, and eye health check-ups and eye measurements services along with providing eyeglasses to the public by a team of ophthalmologists from Thammasat Hospital, etc.

Social Services Development

Assoc. Prof. Dr. Supreeya stated that Thammasat University, Lampang Campus attaches great importance to the development of social services. It can be seen from the organization of various projects that meet the needs of the community. For example, the Integrated Sub-district Economic and Social Enhancement Project, or U2T, currently Thammasat University, Lampang Campus works in 48 sub-districts, creating employment for more than 960 people by working with government, private sector and people in each area in bringing knowledge, technology and innovation and help improve the economy and society in the sub-district.

Apart from that, there is also a project to develop the potential of community product entrepreneurs to the online market. It is a training project to educate both theoretical and practical knowledge in order to develop the potential of community product entrepreneurs to gain knowledge and understanding of online marketing. Thammasat University, Lampang Campus has supported community products by creating the TU to share online shop platform as a distribution channel for community products and souvenirs.

There is also a project to improve the community museum. Thammasat University, Lampang Campus has renovated the Wat Pongsanook Nuea Museum and Wat Phra That Sadet Museum into a learning center for history, ancient sites, antiquities, which are local Lanna cultural heritages, enabling future generations to continue disseminating knowledge of local cultural history.

Cooperation Networks Development

Assoc. Prof. Dr. Supreeya said that we have an important cooperation network, which is a network of cooperation with alumnis by sending off e-Newsletters on a regular basis for alumni to get to know the possibilities of the university and get involved through various projects such as fundraising and volunteer programs for community development. It also establishes a network of partnerships with government, private organizations and relevant civil society in which the university has arranged to discuss cooperation projects to gather the strengths of each party and exchange through projects such as trainings, internship programs, etc.