Death has never been rated more important in the circle of life of by Singaporeans, and yet it remains the least acted upon. That is the powerful paradox laid bare in a landmark national survey conducted by Singapore Management University (SMU), led by Principal Lecturer of Statistics Rosie Ching, whose project Hatch.Match.Despatch. entered its third and most formidable chapter in 2025.
Across three months, Rosie and her 101 undergraduates criss-crossed the nation, collecting 2,187 anonymised responses through face-to-face, online, telephone and remote interviews. Their goal was to unearth how Singaporeans really perceive and plan for the three great life events of birth, marriage and death, and why the last is most often left unspoken. Supported by the National Environment Agency and Direct Funeral Services Pte. Ltd., the survey marked the crescendo of a trilogy that began in 2018.
In this 2025 edition, the numbers speak as much as the silence. While a record 81% of citizens say they are moderately to highly open to discussing death, only 12.9% have both spoken and written their end-of-life wishes. More than half, 52%, have done neither. Just 15.8% have bought any form of end-of-life insurance. Fewer than 4 in 10 have written a will. Barely 1 in 10 has completed legal instruments like the lasting powers of attorney or advanced medical directives.
In a nation renowned for meticulous planning, baby bonuses, BTO queues, wedding planners, death remains unscripted.
“A few months after this survey ended,” Rosie shared, “my doctor told me how helpless she and her siblings felt when their father passed without a single arrangement in place. As a teenager, I saw many of my friends die in hospital. I’ve stood by their coffins. I am still in touch with their parents. Death is a door we will all walk through one day.”
Her conviction, shared with unflinching purpose with her students, transformed classrooms into training laboratories. Before hitting the field, everyone was trained by the Samaritans of Singapore (SOS) on how to navigate conversations on death with care and confidence.
Through statistical rigour and unfiltered fieldwork, her students analysed Rosie’s signature creation, the End-of-Life Index (ELI), a statistically weighted score from 0 to 100 measuring openness and preparedness across gender, race, religion, education and age. Women surpass the 50-point barrier for the first time, with 50.93 compared to men’s 48.5. Eurasians lead in openness at 57.18, a surge from 43.85 in 2018. Postgraduates score 53.6 versus 37.6 for the primary-educated. Age reveals a harsh reality where openness peaks at 40–49, then declines sharply (correlation: –0.6932) Just 2% are moved by public campaigns, with the rest in quiet inertia.
Yet, 69% of Singaporeans say death should be “very to completely commemorated”, more than birth or marriage. Digital traditions are rising, with 72% now accepting of e-angpows for funerals, up from 26% in 2018. But when asked when they would start planning for death, one-third still say only after illness.
“Death is not a spreadsheet,” Rosie said. “It’s a mother praying her kids will be okay, a son wishing he knew what his father wanted. If we can plan first-month birthdays, why not the final goodbye?”
Hatch.Match.Despatch. is not merely survey work, but a national conversation choreographed through Statistics, staged with empathy, and led by Rosie’s statistics for social impact where they travelled to Assisi Hospice, Garden of Peace, Singapore’s only land ash-scattering garden, and funeral parlours, witnessing firsthand what most Singaporeans have not.
Students’ testimonials overflow with meaning and poignancy:
Kim Sung Hoon: “I learnt more life lessons than in all my classes combined. Ms Ching went above and beyond.”
Kishore Kirubakaran: “This was real-life learning I needed, the perfect chance to study Statistics with the best professor at SMU.”
Lim Heng Rong: “I never imagined becoming so open to talking about death. One of the greatest impacts is making my family aware of end-of-life arrangements they were previously unaware of.”
Students in 7Alpha, 9Tau and 7Chi: “End-of-Life planning became the most unexpectedly fascinating topic of our university careers. We were not just taught statistics, but also empathy, responsibility, and the courage to speak where others go silent.”
Aurelia Cheng: “I wouldn’t trade this for anything. What Ms Ching taught us will stay with me for life.”
Hatch.Match.Despatch is continuing education in mortality and meaning, a call to everyone to embrace end-of-life planning with openness and love.
Full results are available at www.screeningstatistics.com/despatch.