Summer Program FPEB UPI & Universiti Malaya

The Dean of the Faculty of Economics and Business Education (FPEB) at the Universitas Pendidikan Indonesia (UPI), Prof. Dr. Ratih Hurriyati, M.P., CSBA, officially opened the series of activities for The 6th FPEB Summer Program 2025, an annual international academic program that brings together students and academics from FPEB UPI and Universiti Malaya, Malaysia.

The 6th FPEB Summer Program 2025 not only provides academic experience, but also opens up opportunities for cultural interaction and soft skills development among participants. Through this activity, it is hoped that a broader understanding will be built regarding the importance of cross-border collaboration in developing joint solutions to future global challenges.

The objective of the 6th FPEB Summer Program 2025 is to build a cross-border collaboration space in the fields of education and business, as well as to become a forum for the exchange of knowledge, culture, and global perspectives for participants.

The first day of the 6th FPEB Summer Program began with an opening ceremony, followed by a tour of the UPI campus using the UPI Shuttle as part of an introduction to the academic environment and local culture. This was followed by two main sessions held in the FPEB Smartclass room. The first session focused on Design Thinking for Global Problem Solving, discussing how creative and innovative thinking approaches can be used to address various cross-border challenges

The event continued with a presentation on the topic of We Can Solve By Using The Same Kind Design Thinking and Artificial Intelligence for Sustainable Business Innovation, which discussed the role of artificial intelligence in supporting sustainable innovation in the business world. Participants were active in discussions and Q&A sessions, showing enthusiasm in understanding the role of technology in shaping the future of global industry.

The second day of the 6th FPEB Summer Program began with an introduction to the various facilities at the Faculty of Economics and Business Education to the participants. They had the opportunity to visit several laboratories, including the Microteaching Laboratory for teaching practice, the Forensic Laboratory for accounting examination, and the Business Education Study Program laboratory for digital printing practice. Additionally, participants also visited the Space Ex Lab and the Sharia Investment Gallery to see firsthand the various activities of FPEB students outside of lectures.

In the next session, participants were divided into groups to work on business prototype projects using the design thinking method and integrating AI technology into their business ideas. On the third day, each group presented their business ideas and showcased the prototypes they had designed. Held in the FPEB Auditorium, Building A, participants received input and feedback from a number of experts, including FPEB UPI lecturers and academics from the University of Malaya.

The event continued with a Cultural Showcase featuring the arts and culture of each country participating in the Summer Program. Participants from UPI presented a variety of arts, such as poetry readings, West Javanese folk songs, traditional dances, and kaulinan barudak. Meanwhile, participants from the University of Malaya performed Malaysian folk songs and the Boria dance, a popular Malay theater performance on Penang Island that combines elements of dance, music, drama, and comedy.