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    BERJAYA UC convenes industry leaders to discuss challenges in tourism and hospitality

    On 18 March 2021, Kuala Lumpur, BERJAYA University College organised the Relook, Restrategise, Revitalise (RE) Virtual Forum: Bounce into the New Norms and Beyond. In response to the devastating impact of the Covid19 pandemic on the tourism and hospitality industry, and with the support from key industry associations, over 260 virtual attendees from 7 countries took part in the virtual forum to discuss how the industry can adapt and move forward.

    In his opening address Mr. Alan Pryor, the Chairman of the Business Events Council of Malaysia (BECM) said, “To revive and revitalize our industry is a shared responsibility, having our own important role to play in creating a stronger and resilient supply chain. We really hope we are approaching a time where soon enough these uncertainties will be behind us and the pent up demand for travelling, meeting and entertainment will supersede the supply.”

    “We need to start looking forward, in order to advance mutual recovery goals, re-strategising to elevate the cities and countries destination proposition to emerge as the regional leader.”

    The virtual forum featured 10 prominent speakers from business events, hospitality, live events and tourism industries. The speakers shared the challenges they faced, how they were able to adapt to the new norm and their outlook on the future of the industry.

    The virtual forum was supported by the Asia Pacific Centre for Events Management (APCEM), Pacific Asia Travel Association (PATA) Malaysia Chapter, Business Events Council of Malaysia (BECM), Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Arts, Live Festival and Events Association (ALIFE) and Business & Major Events Academic Council (BMEAC). RE Virtual Forum has donated a total of RM1,200.00 to Uncle Kentang Charity Organisation under all speaker names.

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