Bakrie University and the VIVA Group have collaborated to launch the Creative Center, which aims to address the challenges in the media and creative industries in the digital era. The collaboration was formalized by signing a cooperation agreement by the Managing Director of VIVA Group, Dr. Arief Yahya, and the Rector of Bakrie University, Prof. Sofia W. Alisjahbana, at the Bakrie Tower in Jakarta, Indonesia, on Tuesday, 7th March 2023.
The Creative Center will serve as a laboratory that supports the development of the media industry, the creative world, and information technology in Indonesia. "We welcome this cooperation," said the Rector of Bakrie University, Prof. Sofia W. Alisjahbana. Dr. Arief Yahya also expressed similar sentiments, hoping for positive collaboration between the academic community and the media industry under the VIVA Group. "We must quickly adapt and collaborate to face the challenges in this media business," said Dr. Yahya.
In addition to media development, the Creative Center will serve as a testing ground for new products and provide effective solutions for Indonesia's media and creative industries. Following the signing of the cooperation agreement, a workshop titled "Adapting Artificial Intelligence in the Media Industry" was held.
The workshop was attended by VIVA Group employees and journalists, featuring presentations from Bakrie University lecturers: Dr. Jerry Heikal (Lecturer in the Master of Management Department), who discussed Data Analytics, and Mr. Guson Prasamuarso Kuntarto (Lecturer in the Department of Informatics) who delved into Artificial Intelligence. Another speaker, Mr. Wenseslaus Manggut, Chairman of the Indonesian Cyber Media Association, addressed the Media's Attitude towards the Presence of Artificial Intelligence. The workshop concluded with group discussions led by Bakrie University lecturers.
