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Sae-A Chairman Kim at CNU: Challenge and Trust

GWANGJU, South Korea – On October 14, Chonnam National University (President Lee Keun-bae) successfully hosted the 3rd Yongbong Forum of 2025 at Yongbong Hall. The keynote speaker, Woong-ki Kim, Chairman of Global Sae-A Group, delivered an inspiring lecture on "Trust" and "Challenge" as the core values driving global corporate success.

Before the lecture, President Lee Keun-bae introduced Chairman Kim’s book, The World is My Treasure Island, highlighting key philosophies such as:

"Be the one to plant the flag first."

"When the wind doesn't blow, run with your pinwheel."

"The miracle of people and business creating a 'Forest of Abundance.'"

"Chairman Kim’s business philosophy—defined by challenge and human-centric values—perfectly aligns with the DNA that CNU has long upheld," President Lee remarked.

Turning Crisis into Opportunity through Principles

During the forum, Chairman Kim emphasized that choosing a meaningful path over comfort and building irreplaceable "Trust" are essential for corporate survival. He explained that maintaining principles during a crisis transforms trust into capital that creates unforeseen opportunities, while proactive "Challenge" shifts the market tide in one’s favor.

He inspired the youth with poignant messages, stating, "Victory comes to those who are prepared, though others may call it luck," and "If there is such a thing as destiny, it is the result of the choices I have made."

Future Talent: The "Continuous Learner"

In a vibrant Q&A session covering AI-era talent and crisis management, Chairman Kim stressed the importance of "Continuous Learners" (acquisition-oriented talent).

"The future belongs to those who strive to learn and grow, rather than those who merely try to prove their past," he advised. He cited goal-setting, self-development, creative execution, crisis awareness, and trust-based sacrifice for colleagues as fundamental qualities for the next generation of leaders.

Cho Jin-hyung, Vice President of External Cooperation at CNU, concluded: "The Yongbong Forum is evolving into a platform for practical discourse connecting academia, industry, and the global stage. We will continue to expand collaborations that enhance the future competitiveness of our region and nation."


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