Asfendiyarov National Medical University
At the Department of Pharmacognosy with a course in Botany of the Asfendiyarov Kazakh National Medical University (KazNMU), researchers are exploring the potential of maral-based products to create innovative, naturally inspired functional foods. Raw materials for these studies are supplied by “Zere” LLP, located in the ecologically pristine Martuk village of the Aktobe region. The animal-derived ingredient at the heart of this work is prepared from dried maral antlers rich in high-quality blood, forming the basis for a new generation of nutraceutical products.
Among the most notable outcomes of this research are collagen candies enriched with maral products—an embodiment of the harmony between natural strength and modern technological advancement. Developed for consumers who value purity, quality, and self-care, each candy offers more than flavor: it represents a step toward inner balance, sustained energy, and natural beauty. These candies belong to the category of premium functional sweets and natural tonics designed to support overall vitality. By uniting valuable animal proteins, natural collagen, and biologically active compounds, the product offers a unique solution for individuals seeking conscious nutrition and natural energy support rooted in Kazakhstan’s traditional bioresources.
Hydrolyzed collagen, or collagen peptides, forms the core of the formulation. Broken down into smaller fragments through gentle hydrolysis, this collagen is easily absorbed when taken orally, making it an effective component for daily nutritional support. The product is particularly appealing to people with active lifestyles who prioritize physical well-being, appearance, and a balanced diet.
The advantages of these collagen candies stem from their natural raw materials, including dried maral blood sourced from environmentally clean regions and processed through gentle, quality-preserving technologies. As a natural source of collagen and proteins, the candies help maintain tissue structure and contribute to the body’s overall resource balance. Their development reflects a synergy between traditional knowledge and modern, simplified processing methods. Presented in a convenient and enjoyable edible form, the candies provide an appealing alternative to capsules or powders while maintaining a premium product identity associated with strength, vitality, and robust health.
In addition to their functional benefits, the candies offer a pleasant sensory experience. With a soft texture and natural notes of sea buckthorn, blackcurrant, honey, or herbal extracts, they become a harmonious and enjoyable part of daily nutrition. Although not classified as a medical drug and not intended to treat diseases, the candies deliver beneficial preventive physiological effects characteristic of products containing collagen.
Regular consumption may support joint and ligament health by improving cartilage nutrition, reducing dryness and stiffness, and enhancing ligament elasticity. The product also promotes skin vitality through improved elasticity, reduced dryness, and stimulation of natural collagen synthesis. Consumers may notice stronger hair and nails as structural integrity improves and brittleness decreases. The peptides and adaptogenic compounds present in maral products may contribute to increased vitality, reduced fatigue, and better post-exertion recovery. Additionally, the candies may help support vascular health and metabolic processes by strengthening vascular walls, improving microcirculation, and offering mild antioxidant effects.