Tag: Chulalongkorn University

Today, media has become a powerful force in “truth-making.” Understanding media, engaging with it critically, and using it ethically are therefore essential, as everyone now plays the dual role of content creator and consumer. As information spreads at the touch of a finger, the world is changing at an unprecedented pace. In the digital age, media is no longer merely a channel or intermediary for communication. It has become a powerful tool for shaping reality and influencing how people perceive and understand the world around them.

 

Highlights

·       Media: From a Medium to a Co-Creator of Social Reality

·       Differences Among Print, Television, and Online Media

·       Influencers: A Force More Powerful Than Traditional Media 

·       How to Communicate Effectively with Different Generations 

·       Six Ethical Principles for Media Use in the Digital Age 

·       Chulalongkorn University’s Role in an AI-Driven World 

 

Dr. Chanettee Tinnam, a lecturer in the Department of Mass Communication at Chulalongkorn University’s Faculty of Communication Arts, shared key insights into understanding media in the digital age—from the growing influence of influencers and effective communication across generations to the ethical responsibilities of modern communicators. Together, these perspectives encourage us to engage with media critically and ethically, recognizing the role each of us plays in shaping the realities we share.

 

When people hear the word “media,” many tend to think of it as a channel or intermediary through which information is transmitted from a sender to a receiver. However, according to Dr. Chanettee, media carries a much deeper significance. 

 

·       Dr. Chanettee explained that the evolution of media can be divided into three distinct eras, each with different levels of influence and roles within society: The Traditional Media Era: Media functioned as “storytellers.” Newspapers and printed publications, for example, played a central role in providing information and generating knowledge. During this period, power largely resided with the sender of the message. 

·       The Broadcasting Era: Media became “agenda setters” as radio and television brought large, the same messages to large audiences simultaneously.

·       The Digital Age: Media has evolved into a “network of storytellers,” where everyone can act as both a receiver and a sender of information. Algorithms have replaced editors, and “truth” emerges through the interaction of multiple perspectives, thus creating interpretive frameworks that shape how individuals perceive and understand reality.

 

Differences Among Print, Television, and Online Media

Each type of media has distinct characteristics and plays a unique role in society. Dr. Chanettee explained the key strengths of each medium as follows: 

 

Print Media

The primary strengths of print media are its credibility and careful editorial review process. Although it may be slower due to the need for thorough fact-checking and content vetting, print media is particularly well suited for in-depth analysis and detailed explanations.

 

Television

Television’s strength lies in its ability to communicate through both visuals and sound. It is especially effective for news reporting, live event coverage, and generating emotional engagement among audiences. Its limitations include relatively high production costs and a communication model that is largely one-to-many. 

 

Online Media

Online media excels in speed, interactivity, and personalization. However, because online content is not always subject to rigorous review, it is also more vulnerable to fake news.

“Influencers” have the status of a full-fledged media because they have all the basic elements, namely the messenger, the content, and the receiver.

“Influencers” have the status of a full-fledged media because they have all the basic elements, namely the messenger, the content, and the receiver.

Influencers: A Force More Powerful Than Traditional Media 

Today, the rise of “influencers” across social media platforms and online channels has become a major force reshaping the media landscape. According to Dr. Chanettee, influencers are now media entities in their own right because they possess all the fundamental elements of communication: a sender, content, and an audience (receiver). 

 

“A single influencer can drive a product to sell out within 24 hours or damage a brand’s reputation overnight. This is because they possess something that traditional media often lacks, which are “an emotional connection” with “their followers.” As a result, in many situations, influencers wield greater influence over audiences than traditional media. It can also be expected that influencers will become an even more powerful form of media than mainstream media in the future.

 

How to Communicate Effectively with Different Generations 

One of the greatest challenges facing communicators today is delivering messages that resonate with people across different age groups. The key lies in making the audience “feel that the issue is relevant to them.” Dr. Chanettee outlines the communication preferences and media consumption patterns of different generations as follows:

 

·       Gen X and Baby Boomers

Platforms: Television, LINE, Facebook

Communication methods: Clear, reliable, and backed up with sources

·       Gen Y

Platforms: YouTube, Facebook

Communication methods: Logically explained and relatable

·       Gen Z

Platforms: TikTok, Instagram

Communication methods: Short and concise, with genuine storytelling 

 

Six Ethical Principles for Media Use in the Digital Age 

In an era where everyone can become a media creator and communicate anytime, anywhere, ethical communication is more important than ever. It helps ensure that communication is purposeful, constructive, and socially responsible. Dr. Chanettee outlines six key “ethical principles” for communication in the digital age: 

 

Principle of Accuracy

Present information that is accurate, complete, and truthful. Communicators should avoid distorting facts, perpetuating myths, or reinforcing biases that lead to misinformation. News and other content should also clearly distinguish factual information from unfounded narratives or misconceptions, enabling audiences to recognize the difference.

 

Principle of Objectivity

Maintain neutrality and avoid allowing personal biases or feelings to influence the presentation of facts.

 

Principle of Human Rights

Acknowledge and respect the dignity and rights of individuals featured in news. Communicators should avoid violating personal privacy, such as by disclosing sensitive personal information that connects to numbers or exploiting victims of tragedies through sensationalized reporting.

 

Principle of Diversity

Recognize cultural diversity and differences. Communicators should avoid judging individuals solely according to the norms and values of mainstream society.

 

Principle of Fairness and Balance

Provide equal opportunities for all parties to present their views. Media should allow different stakeholders to exchange information and respond to one another fairly.

 

Principle of Responsibility

Prioritize the broader impact of communication on society. Communicators should refrain from creating or reproducing content that promotes harmful beliefs or behavior and does not contribute positively to the public good.

 

Chulalongkorn University’s Role in an AI-Driven World 

Universities must evolve to keep pace with the emerging challenges of a new educational landscape. According to Dr. Chanettee, Chulalongkorn University should no longer be viewed merely as “a producer of graduates” but rather as “a creator of a knowledge ecosystem.” 

 

“The role of the university is to cultivate ‘communicators who can think critically and lead society in the right direction,’ not simply individuals who know how to produce content. Universities should also serve as testing grounds for new forms of media, such as immersive media and AI journalism. At the same time, they should function as centers for fact-checking and as trusted sources of knowledge across all disciplines.” 

 

The greatest challenge is designing teaching methods to compete with both the physical and virtual worlds. Learning materials must be structured so that students can learn not only in the classroom but also through social media while using AI as a tool to enhance learning. Also, universities and educators must continually rethink their teaching approaches to keep pace with a rapidly changing world without compromising the quality of education.

 

“Universities must move away from the mindset that they are the only source of knowledge. Instead, they should see themselves as institutions that cultivate ways of thinking, with AI serving as a tool, not the final answer to communication,” Dr. Chanettee added. 

 

In closing, Dr. Chanettee emphasized that in today’s world and the future, media is no longer merely a tool or channel for transmitting information. Rather, it is a powerful mechanism for shaping identities and the perception of people in society. Amid the overwhelming flow of information and the advancement of AI technologies that are transforming the world, a firm commitment to media ethics and social responsibility will serve as the essential compass for the next generation of communicators. By adhering to these principles, they will not only be capable of producing “content” but also of guiding society toward a more truthful, just, and sustainable future.

Read more at: https://www.chula.ac.th/en/highlight/416601/

Chulalongkorn University offers its congratulations to graduate students from the Faculty of Pharmaceutical Science, Chulalongkorn University, on receiving awards at the “2025 AUA Postgraduate Academic Forum” on AI & Bioinformatics in the Study of Aging & Age-related Disease. The Forum was organized by Chulalongkorn University’s Office of International Affairs and Global Network and Faculty of Pharmaceutical Science, in collaboration with the Asian Universities Alliance (AUA), and was held on May 14-16, 2026, at the Maha Chulalongkorn Building, Chulalongkorn University.  

 

Ms. Montsilpa Sangsawas, an alumna and a doctoral student in the Pharmaceutical Sciences and Technology program, received the 2nd runner-up award in the Oral Presentation category for presenting “ML-QSAR-Assisted Prioritization of Small-Molecule PD-L1 Inhibitor Candidates for Cancer Immunotherapy.” 

Asst. Prof. Dr. Worathat Thitikornpong served as her supervisor, with Prof. Dr. Pornchai Rojsitthisak of the Department of Food and Pharmaceutical Chemistry serving as co-supervisor. 

Mr. Adisorn Sirichotjirakul, an alumnus (Class of 81) and a master’s student in the Master of Science Program in Pharmaceutical Sciences and Technology, received the Best Poster Presentation Award for his research, “Integrated Virtual Screening of Natural Product-Like A2A Receptor Antagonist Candidates for Parkinson’s Disease.”

His research was conducted under the supervision of Asst. Prof. Dr. Worathat Thitikornpong, with Prof. Dr. Pornchai Rojsitthisak of the Department of Food and Pharmaceutical Chemistry serving as co-advisor.

The award was presented at an international conference dedicated to advancing academic and research collaboration in the fields of aging biology and age-related diseases through the application of artificial intelligence (AI) and bioinformatics. The conference featured 10 oral presentations and 17 poster presentations by researchers from leading member institutions of the Asian Universities Alliance (AUA), including National University of Singapore (NUS), Hong Kong University of Science and Technology (HKUST), Seoul National University (SNU), Universiti Malaya (UM), Indian Institute of Technology Bombay (IIT Bombay), Universitas Indonesia (UI), and United Arab Emirates University (UAEU).

Read more at: https://www.chula.ac.th/en/news/416533/

Representatives from Chulalongkorn University participated in the APRU Annual Presidents’ Meeting (APM) 2026, held from June 21 to 23, 2026, and the APRU Senior International Leaders’ Meeting (SILM) 2026, held from 23 to 24 June 2026, at The Chinese University of Hong Kong in the Hong Kong Special Administrative Region.

 

The APRU Annual Presidents’ Meeting 2026 was convened under the theme “The Next Horizon: Shaping Universities for a Changing World.” University leaders from across the Pacific Rim gathered to exchange perspectives on the future of higher education and the evolving role of universities in addressing global challenges. Discussions covered key topics including artificial intelligence, digital transformation, sustainability, demographic shifts, and strategies for strengthening institutional resilience and fostering innovation in an increasingly interconnected world.

 

Associate Professor Dr. Palanee Ammaranond, Vice President of Chulalongkorn University, together with representatives from the Office of International Affairs and Global Network, attended the annual Presidents’ Meeting. They engaged in discussions with leaders from APRU member universities and contributed to dialogues aimed at strengthening collaboration and advancing higher education across the Pacific Rim region.

 

In addition, Associate Professor Dr. Palanee and representatives from the Office of International Affairs and Global Network participated in the APRU Senior International Leaders’ Meeting 2026, a forum for senior administrators and international affairs representatives from APRU member universities. The meeting provided an opportunity to exchange strategic perspectives on internationalization, promote student and staff mobility, strengthen global partnerships, and explore future collaborative opportunities within the APRU network.

 

Participation in these two meetings provided an important opportunity for Chulalongkorn University to deepen relationships with partner institutions, identify new avenues for academic and research collaboration, and contribute to discussions on the future direction of higher education. The university’s participation reflects its firm commitment to advancing international cooperation and reinforcing the role of higher education in addressing regional and global challenges through education, research, and innovation.

 

Read more at: https://www.chula.ac.th/en/news/415676/

Chulalongkorn University and Toyota Motor Thailand Co., Ltd. jointly held the presentation ceremony for the Toyota Motor Thailand Scholarship for the 2025 academic year, marking the program’s 53rd year of support. The ceremony took place on June 24, 2026, at Room 202, Chamchuri 4 Building, Chulalongkorn University.

 

The event was opened by Assoc. Prof. Dr. Sukanya Sompaiboon, Vice President of Chulalongkorn University, who delivered the welcoming remarks. Assoc. Prof. Dr. Pakorn Varanusupakul, Assistant to the President for Student Affairs, presented a report on the scholarship program. This was followed by a speech from Mr. Surapoom Udomwong, Executive Vice President of Toyota Motor Thailand Co., Ltd.

 

A total of 12 scholarships were awarded to Chula students. On behalf of the recipients, Mr. Witsanuporn Promsirinimit, a fourth-year student from the Faculty of Engineering, expressed gratitude to the university and Toyota. The ceremony concluded with the presentation of a commemorative gift from Assoc. Prof. Dr. Sukanya Sompaiboon to Toyota Motor Thailand’s executive representative.

 

Assoc. Prof. Dr. Sukanya Sompaiboon expressed her sentiments of appreciation to Toyota Motor Thailand for its long-standing partnership with the university. She noted that more than financial assistance, the scholarship provides opportunity, hope, and encouragement for students to overcome economic challenges and pursue their educational goals. She also encouraged the recipients to make the most of this opportunity and, in the future, contribute positively to society.

 

Assoc. Prof. Dr. Pakorn Varanusupakul highlighted that since 1973 Toyota Motor Thailand has continuously supported Chulalongkorn University students, providing scholarships for academically outstanding and well-behaved students with financial need. Over the past 53 years (1973–2025), the company has awarded as many as 1,639 scholarships totaling 23.44 million baht.

 

For the 2025 academic year, 12 students from seven faculties received scholarships: the Faculty of Engineering, Faculty of Arts, Faculty of Political Science, Faculty of Commerce and Accountancy, Faculty of Economics, Faculty of Fine and Applied Arts, and Faculty of Science.

 

Read more at: https://www.chula.ac.th/en/news/415661/

 

 

Professor Dr. Kumkom Pornprasit, Dean of the Faculty of Fine and Applied Arts, Chulalongkorn University, led a delegation from Chulalongkorn University to participate in the Multi-University, Multi-Disciplinary Asia-Pacific Art Forum, held on June 24, 2026, in Yogyakarta, Indonesia. The forum provided a significant platform for artists, researchers, and scholars from across the Asia-Pacific region to exchange knowledge and perspectives on art, culture, research, and collaboration among higher education institutions specializing in the arts.

The Chulalongkorn University delegation included Associate Professor Dr. Pornprapit Phoasavadi, Vice Dean for International Affairs; Professor Kamol Phaosavasdi, Director of the Master of Arts Program in Curatorial Practice; and Assistant Professor Dr. Haisang Javanalikhikara, Vice Dean for Research. The delegation presented two academic papers, participated in panel discussions and scholarly exchanges, and strengthened collaborative networks with leading art institutions and universities from around the world.

The forum provided an important opportunity to promote international, academic, and cultural cooperation while fostering dialogue on creative practice, interdisciplinary research, and the development of contemporary art within the Asia-Pacific context.

On this occasion, Chulalongkorn University, through its Faculty of Fine and Applied Arts, was honored to be selected as the host of the Asia-Pacific Art Forum 2027, which will take place from August 24-26, 2027, under the theme “Vessels of Resonance.” The forum will explore the role of art, culture, communities, and educational institutions as vessels through which artistic creation connects memory, identity, knowledge, and imagination across borders and generations.

The 2027 forum will provide a platform for artists, scholars, curators, students, Chulalongkorn University students, and arts practitioners from throughout the Asia-Pacific region to exchange knowledge, present creative works, and build collaborative networks in the fields of art and curatorial studies. Together, participants will contribute to advancing art, communities, and culture at both regional and international levels, in alignment with Sustainable Development Goal 11: Sustainable Cities and Communities.

Chulalongkorn University is eager to welcome participants from across the Asia-Pacific region to Bangkok in 2027 and to create a dynamic space for learning, creativity, and cultural exchange under the theme “Vessels of Resonance,” inspiring meaningful dialogue and new possibilities for the future of the arts in the Asia-Pacific region.

Read more: https://www.chula.ac.th/en/news/415633/

Get to Know Anthrax: A Serious Zoonotic Disease: Causes, Symptoms, Treatment, and Proper Prevention Guidelines from a Chula Expert 

“Anthrax,” a disease outbreak affecting ruminant animals, has become one of the most widely discussed and searched diseases online, as it is a dangerous zoonotic disease that can be transmitted from animals to humans. Reports of outbreaks and fatalities have appeared in several countries, including Thailand. For example, last year (2025), an anthrax outbreak occurred during April–May in Mukdahan Province, resulting in one death. Statistics since 1991 also revealed 19 deaths among Thai people caused by anthrax infection. 

Although anthrax outbreaks in Thailand have not been severe or persistent, preparedness and accurate knowledge remain the best forms of protection. In this regard, Asst. Prof. Dr. Taradon Luangthongkum from the Faculty of Veterinary Science, Chulalongkorn University, explains how the spores of the bacterium can survive in the environment for up to ten years and provides guidance on safety measures for farmers and consumers.  

      

What Is “Anthrax”?

Anthrax is a zoonotic disease caused by the Gram-positive bacterium Bacillus anthracis. This bacterium is capable of forming spores, allowing it to survive in suitable environments for decades. As a result, the spores can contaminate soil, animal hair, hides, and meat.

“Thailand has reported sporadic cases of anthrax from time to time, such as in Don Tan District, Mukdahan Province, last year. In addition, outbreaks have previously been reported in other provinces, including Tak, Kanchanaburi, Phitsanulok, Chiang Mai, and Phichit. However, these outbreaks have not been continuous,” explained Asst. Prof. Dr. Taradon. 

Anthrax is most commonly found in herbivorous and ruminant animals, such as cattle, buffaloes, goats, and sheep. The ways to help determine whether an animal is infected with anthrax are the following: 

• Cattle and buffaloes: Animals infected with anthrax often die suddenly. Dark-colored blood may be seen oozing from natural body openings such as the nose, mouth, eyes, and anus. The carcass typically does not undergo normal rigor mortis and may become bloated and decompose rapidly. 
•  Other animals: Signs are generally less distinctive. Some animals may develop swelling around the neck, lethargy, loss of appetite, fever, difficulty swallowing, diarrhea, etc. 
• “Other animal species, such as pigs and horses, as well as pets like dogs and cats, can also become infected with anthrax. However, dogs and cats are quite resistant to the disease. In most cases, these pets become infected by consuming raw meat of animals that have died of anthrax.” 

3 Ways of Anthrax Transmission from Animals and How to Recognize the Symptoms 

Asst. Prof. Dr. Taradon explained that anthrax can be transmitted from animals to humans through contact with diseased animals, animal products derived from infected animals, or environments contaminated with anthrax spores. Such cases allow the pathogen to enter the body. Anthrax can infect humans through three main routes, each with a different level of severity, as follows: 

1. Skin infection: Caused by contact, this type of infection is most commonly found in people who work in occupations involving animal slaughter, as well as people who have abrasions or wounds on their hands, even minor ones. If they come into contact with meat or animal carcasses infected with anthrax, there is a chance the bacteria can enter the body.

Initial symptoms: The wound has a distinctive appearance known as an “eschar”—the area around the wound is swollen, and the center of the wound is dark, resembling dead tissue, similar to a cigarette burn.

2. Ingestion: Caused by eating raw or undercooked meat from infected animals.

Initial symptoms: Abdominal pain, nausea, vomiting, fever, loss of appetite, and in some cases bloody diarrhea

3. Inhalation: Caused by breathing in microscopic anthrax spores. This type of infection most commonly occurs with workers in textile manufacturing facilities, particularly when the animal wool or hides used in production originate from areas affected by anthrax outbreaks. 

“The severity of anthrax generally depends on the route through which the infection enters the body. However, inhalational is the most alarming form because it can cause severe pneumonia if a large number of spores are inhaled. In such cases, the mortality rate can be as high as 95%,” explained Asst. Prof. Dr. Taradon.

Who is at risk? 

1. Farmers and livestock raisers who come into close contact with infected animals without realizing it.
2. Workers involved in animal slaughter and meat processing, particularly those handling carcasses of animals that have died suddenly or under unusual circumstances. 
3. Workers in the wool, hide, and leather industries, especially in areas where anthrax outbreaks have previously occurred.
4. People who consume raw meat dishes, such as larb, koi, or other foods containing raw animal blood. 

Treatment Approaches for Anthrax in Humans and Animals

Asst. Prof. Dr. Taradon affirmed that anthrax is treatable with antibiotics, and the bacterium that causes the disease remains susceptible to the medications commonly used for treatment. 

For human patients, effective treatment options include penicillin, doxycycline, and antibiotics in the fluoroquinolone class, such as ciprofloxacin. The duration of treatment depends on the severity of the disease and the route of infection. For example, infection through the skin typically requires about seven days of treatment. In contrast, inhalational anthrax often requires treatment for up to 60 days, as spores that remain in the lungs may germinate and develop into active bacteria during that period. 

For animals, treatment can be carried out using the same classes of antibiotics. However, the key priority is “prevention” among animals living in high-risk areas. This is achieved through anthrax vaccination, administered to animals after weaning, followed by booster vaccinations every six months for a period of five consecutive years. This vaccination program helps build immunity and protect livestock in areas at risk of anthrax outbreaks.

How Can Anthrax Be “Prevented and Eliminated”? 

Effective management of anthrax requires cooperation from both farmers and consumers. Because this bacterium produces highly resilient spores that can survive in the environment for long periods, prevention involves more than simply avoiding contact with infected animals. It also requires proper handling of “animal carcasses” and the “contaminated environment.” Asst. Prof. Dr. Taradon provided the following recommendations for the prevention and control of anthrax:

For Livestock (Cattle and Buffaloes) 

If an animal dies suddenly, especially if dark-colored blood is observed oozing from natural body openings, or even if no bleeding is present but the cause of death is unclear, anthrax should be considered a possible cause.

Do not move, butcher, or cut open the carcass under any circumstances. Opening the carcass exposes the bacteria within the animal’s body to air, triggering the formation of spores. These spores can contaminate the environment and remain viable for a long time. Care should also be taken to prevent other animals, such as dogs and cats, from scavenging the carcass.

Immediately notify livestock authorities so that they can investigate and determine the cause of death.

Dispose of the carcass properly, using one of the following methods:

1. Burial: The carcass should be buried at a depth of approximately two meters, with quicklime spread over it to destroy the pathogen before covering it with soil. 

2. Incineration: Burning the carcass is also an effective disposal method, but it should be carried out in a properly enclosed system to prevent the spread of infectious agents.

Manage contaminated areas appropriately by spreading disinfecting chemicals such as formalin or highly concentrated sodium hydroxide to destroy the pathogen and reduce the likelihood of the pathogen remaining in the environment.

For the Public 

Avoid direct contact with animals or animal carcasses. Wear gloves when handling carcasses and wash your hands thoroughly after any contact with animal remains.

Avoid consuming raw meat, especially meat from animals that have died under unusual or unexplained circumstances. Dishes made with raw meat, such as larb or koi, carry a high risk of anthrax infection. Consume meat that is cooked at a temperature of at least 75°C (167°F). Although cooking temperatures may not destroy anthrax spores, they can kill the vegetative bacteria and help reduce the risk of infection.

Individuals working in textile factories that process animal wool, hair, or hides should wear protective clothing and face masks to help prevent exposure to anthrax through inhalation.

Textile factories that handle animal wool, hair, or hides should ensure adequate ventilation. If the materials originate from areas experiencing anthrax outbreaks, they should be properly disinfected before use to reduce the risk of exposure to anthrax spores that may be present on contaminated animal products.

Although anthrax is not a disease commonly encountered in everyday life, it remains a serious zoonotic disease, particularly when the infection is acquired through the respiratory tract. Any unusual or unexplained animal deaths should be reported to livestock authorities immediately. People should also remain vigilant for signs and symptoms of the disease, avoid high-risk behaviors, and follow proper hygiene practices. These measures not only help prevent anthrax but also reduce the risk of other infectious diseases.

Read more at: https://www.chula.ac.th/en/highlight/413172/

At a time when everyone talks about Net Zero and Carbon Neutrality, many still don’t understand what a “Carbon Footprint” is. Varoon Varanyanond, Industrial Partnership Advisor to the Center of Excellence on Petrochemical and Materials Technology (PETROMAT), Chulalongkorn University, chose not to lecture but instead invited people to play the fun card game, Every Day CO₂ Challenge, to understand the meaning of these terms for themselves.

When lectures don’t work, games are the answer.

The story of this game originated with the MA-RE DESIGN project, funded by GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), an agency under the German Ministry of Environment, with the main objective of reducing the amount of unmanaged plastic waste flowing into the sea.

Varoon Varanyanond, Industrial Partnership Advisor to the Center of Excellence on

Petrochemical and Materials Technology (PETROMAT), Chulalongkorn University

As an expert in Life Cycle Assessment (LCA), Varoon participated in this project as an Eco Design consultant, focusing on product design that considers impacts from upstream to downstream. However, he discovered during his work that the understanding of LCA in Thailand was still limited. Although this principle is used as an international standard worldwide,

“When I was a speaker at various forums and projects, it became increasingly clear that this concept was difficult for the average person to understand. Traditional lectures were no longer sufficient. ” Varoon recounts the story that sparked the Every Day CO₂ Challenge card game.

What is LCA, and why is it important?

Life Cycle Assessment (LCA) is an international methodology used to measure the environmental impacts of a product throughout its life cycle, from beginning to end. The LCA methodology is accepted worldwide.

The 5 Stages of the Product Life Cycle (LCA)

Stage 1 — Acquisition of Raw Materials: Where do the materials come from, and how are they produced?

Stage 2 — Production: How are raw materials transformed into finished products?

Stage 3 — Transportation: How are products delivered from the factory to stores and consumers?

Stage 4 — Usage: How are products used, and for how long?

Stage 5 — Disposal: How are products disposed of, recycled, or otherwise managed at their end-of-life stage?

The problem is that most people focus only on a product’s use and disposal, overlooking the many processes a water bottle or mobile phone undergoes before reaching our hands, as well as the amount of greenhouse gases emitted at each stage.

Why a “Card Game”?

Varoon himself has loved playing games since childhood, both computer games and card games. He believes that if complex content is incorporated into a game, people can have fun while learning. He spent a long time searching for a game that could teach people about LCA and Carbon Footprint, but when he couldn’t find one that met his needs, he decided to create his own.

A card game was chosen because it has several features that meet his needs: it creates interaction between players, encouraging discussion and exchange; it can be played in about 20-30 minutes, suitable for short training sessions; and most importantly, card games are fun and exciting, a timeless appeal for both children and adults.

The game is designed for a wide range of players, from elementary school students to teachers and members of the general public interested in the topic. It supports 3-8 players (6-8 players for maximum fun). Each player receives 5 cards, each card representing a stage of LCA: Raw Materials, Production, Transportation, Usage, and Disposal.

The points on each card represent the amount of greenhouse gas (CO₂) emissions generated at each stage. The lower the score, the lower the emissions and the better the outcome for the environment. Players aim to collect cards with the lowest total score.

The game is divided into 3 main rounds. In the first round, players look at their cards and assess their scores. In the second round, players begin discarding and swapping cards while explaining why they discarded them. The game becomes even more exciting with the addition of Action Cards—special blue cards that allow players to swap cards with one another, introducing an element of surprise, bluffing, and strategic decision-making. The player with the lowest total score at the end of all rounds wins.

What makes this game unique is the role of the “Game Master,” who asks players questions during card discarding. “Why is this card discarded?” “Why is the score high?” or “Why is air transport more expensive than sea transport?” When players are fully engaged in the game, asking questions can help deepen their understanding and reinforce key concepts.

The scores on each card are based on data from internationally recognized environmental impact assessment databases and have been adapted for the card game purpose. For example:

• In the manufacturing process:

Virgin aluminum has a high score, but recycled aluminum has a much lower score.

Using solar power in the manufacturing process results in a lower score than heat treatment.

• In the transportation stage:

Bicycles have a lower carbon footprint than cars.

Cars have a lower carbon footprint than air transport.

• In the disposal process:

Single-use goods have a high score.

Recyclable or repairable goods have a lower score.

Most importantly, these numbers are for learning and comparison purposes only, not for academic research. However, comparing “whether this card is higher or lower” still reflects the reality of the LCA cycle.

From Simple Paper Cards to the First 50 Sets of Recycled Plastic Cards

The game began as a set of simple printed paper cards. After the Thai Packaging Design Association (ThaiPDA) recognized its potential and supported its development, the project secured private-sector support through GIZ. This led to the production of 50 beautifully designed bilingual (Thai-English) sets made from recycled plastic.

The game was subsequently tested with a wide range of participants, including elementary and high school students, university students, faculty and staff from various institutions, seminar participants, and members of the public from the business sector. It received positive feedback from all groups.

Most interestingly, many players began asking questions during the game, such as “Why does virgin aluminum have a higher score than recycled aluminum?” or “Why do single-use items have such high scores?” This is the ultimate goal of the game: not just to memorize, but to encourage questioning.

Why a game in an era where AI can answer everything better than a human teacher?

One of the most interesting questions in this era is, when AI can explain complex topics better than experts, is traditional teaching still necessary? Varoon clearly answered that what AI is unable to replace is “the fun that comes from actually sitting together.”

“AI is far superior to us in terms of content now. They have all the information and can explain things in more detail than I can. Therefore, we have to adapt that content and transform the teaching format to make it fun, concise, and not overly complex,” Varoon explained.

The game incorporates key gamification elements, including competition, rewards, interaction, and the unpredictability introduced by Action Cards, which can change the outcome at any moment. Active learning is woven throughout the game, requiring players to explain their decisions and engage in discussion prompted by the game leader. The goal is to achieve a “just-right” balance between knowledge and enjoyment—not so much content that it feels like a lesson, but not so little that learning is lost.

Future Game Development

When asked about future plans, Varoon clearly stated that they would not develop an online game because it would lose the interaction between players, which is the heart of learning. “The fun of sitting together, laughing together, and bluffing each other face to face cannot be replaced by any screen.”

What they are currently developing is a new game with the same concept, but aimed at the organizational level rather than the product level, to help personnel within organizations understand environmental impacts in a broader dimension. Currently, they are refining the format to make it fun and not overly complex.

The Power of the New Generation: Learning, Awareness, Action

He left three messages for the new generation:

Raise awareness: Acknowledge that the environmental problems created by previous generations will inevitably affect you. Don’t lose hope, but use that energy to push those in power today to make changes.

Learn deeply: In an age of abundant information from AI and the internet, it is important to distinguish between topics that require a broad understanding and those that warrant deeper investigation, while also identifying the root causes of complex issues.

Change behavior: When buying things, don’t just look at whether they are “pretty” or “cheap,” but think about “what it’s made of, how it’s transported, and how the waste will be disposed of after use.” Looking at the big picture across all five steps is the first step towards an environmentally friendly lifestyle.

Varoon concluded by saying, “Don’t give up, and don’t wait for change to happen on your own. The strength of the younger generation lies in inspiring others, parents, bosses, or community leaders, to believe that small actions can make a difference and that meaningful change is possible when we act together. 

Read more at: https://www.chula.ac.th/en/highlight/415033/

Chulalongkorn University, through its Office of Art and Culture Management and Center for Social Engagement, has signed an academic cooperation agreement with National Sun Yat-Sen University. The partnership aims to develop students in the areas of arts, culture, and social engagement through experiential learning activities involving students from both institutions, which will take turns hosting the programs.

This initiative supports the university’s International Growth and Impactful Growth strategies under the leadership of Prof. Dr. Wilert Puriwat, President of Chulalongkorn University, with the principle of “Holistic Growth with Students at the Center.” It also aligns with the CHULA Social Engagement strategy led by Associate Prof. Dr. Yootthana Chuppunnarat, Vice President of Chulalongkorn University.

The signing ceremony took place on Thursday, June 18, 2026, at National Sun Yat-Sen University. The agreement was signed by Assistant Professor Dr. Sukanya Sompaiboon, Vice President of Chulalongkorn University, and Professor Chih-Wen Kuo, Senior Vice President of National Sun Yat-Sen University. Witnesses included Assistant Professor Dr. Vitchatalum Laovanich, Assistant President for Arts and Culture Promotion; Assistant Professor Dr. Thanasin Chutintaranond, Assistant President for Social Engagement; and Mr. Kunchit Jitratan, Director of the Office of Art and Culture Management.

In addition, faculty members and students from the Department of Speech Communication and Performing Arts, Faculty of Communication Arts, Chulalongkorn University, led by Associate Professor Dr. Preeda Akarachantachote, Dean of the Faculty of Communication Arts, and Professor Dr. Prapassorn Chansathitporn, Head of the Department, participated in exchange activities and performance training with students from National Sun Yat-sen University.

Together, they co-created a traditional Thai Likay performance titled “Thai-Tai Isan Muan Jai Show.” The production formed part of Chulalongkorn students’ efforts to promote Thai arts and culture internationally and received an enthusiastic response from audiences.

The project represents another milestone in advancing Thai arts and culture through innovative international collaboration. Supported by a matching-fund partnership between Chulalongkorn’s Office of Art and Culture Management and various university faculties, it also marks an important step in bringing Thai performing arts to the global higher-education community.

Read more: https://www.chula.ac.th/en/news/415022/

Chulalongkorn University and Tsinghua Shenzhen International Graduate School (Tsinghua SIGS) have reaffirmed their commitment to expanding academic and research collaboration, following a high-level meeting between leaders of the two institutions in Shenzhen, China, on June 9, 2026.

A delegation from Chulalongkorn University, led by Vice President Assoc. Prof. Dr. Manoj Lohatepanont, visited Tsinghua SIGS to discuss strengthening existing partnerships, promoting student and faculty exchanges, and exploring new opportunities for cooperation in research and innovation. Associate Dean Fu Haohuan welcomed the delegation and underscored the value of the long-standing relationship between the two universities.

Both institutions share a commitment to developing global talent, advancing interdisciplinary research, and contributing to regional development. Building on these shared priorities, Chulalongkorn University and Tsinghua SIGS plan to deepen collaboration through joint research initiatives, academic exchanges, and other strategic programs designed to enhance international engagement and generate regional impact.

The visit marks another step forward in strengthening educational ties between Thailand and China while creating new opportunities for students, researchers, and faculty members from both institutions.

Read more at: https://www.chula.ac.th/en/news/413623/

Today, more than 15,000 dairy farming households in Thailand are facing mounting challenges on multiple fronts. Rising production costs, climate change, and heat stress are directly affecting both the quantity and quality of milk production. At the same time, environmental pressures related to greenhouse gas emissions are increasing. Trade liberalization, which allows duty-free imports of milk powder, has further reduced the competitiveness of domestically produced raw milk, contributing to oversupply in the local market and placing many dairy farmers at a critical crossroads for survival.

To address these challenges, the Agricultural Technology and Innovation Center of Chulalongkorn University (AIC Chula Saraburi), in collaboration with the Faculty of Veterinary Science, Chulalongkorn University, organized the Chula Dairy Conference & Expo 2026 on June 11–12, 2026, at Saraburi Building 4, the Center for Social Engagement, Kaeng Khoi District, Saraburi Province. Held under the theme “Transforming the Thai Dairy Industry Toward Sustainability,” the event served as a platform for stakeholders to exchange ideas, develop solutions to support dairy farmers, and elevate farm standards to meet international environmental benchmarks. The conference brought together participants across the dairy value chain, from farmers and cooperatives to private sector partners. The opening ceremony was presided over by Associate Professor Dr. Yootthana Chuppunnarat, Vice President of Chulalongkorn University.

The conference featured a wide range of activities, including the “Dairy Crisis Solutions forum,” which explored data-driven approaches to overcoming industry challenges. Participants also examined success stories from model farms and cooperatives, strategies for managing climate change and heat stress in dairy cattle, and solutions for reducing greenhouse gas emissions. A brainstorming session titled “Chula Dairy Transformation Platform” focused on shaping the future direction of Thailand’s dairy sector. Additional highlights included the Main Conference & Expo showcasing innovations for dairy farming in tropical climates, the AIC Saraburi Marketplace for business networking and agricultural innovation exhibits, and the Youth & TikTok Zone, featuring a short-video competition promoting milk consumption under the campaign theme “Real Cow’s Milk: Good for Every Age.”

According to Assoc. Prof. Dr. Kittisak Ajariyakhajorn, Director of the Agricultural Technology and Innovation Center and Chairman of the conference, Thailand currently produces only about 50% of its domestic milk demand. However, the industry continues to face milk oversupply due to the influx of lower-cost imported milk powder. As a result, Thai dairy farmers are disadvantaged in both production costs and product quality. He emphasized that the key to survival lies in shifting from volume-based production to quality-focused dairy farming while creating value-added products such as cheese, butter, and soft-serve ice cream to generate stable and sustainable income streams.

He further noted that Chulalongkorn University has established a technology transfer and research center in Kaeng Khoi District, Saraburi Province, covering more than 4,000 rai. The center operates a demonstration dairy farm that showcases how farmers can achieve milk yields of 20 liters per cow per day while maintaining competitive production costs. The university has also expanded its outreach through the Chula Dairy School, a network involving 30–50 dairy farms, and the Chula Freshmilk platform, which integrates dairy farms with processing facilities. These initiatives aim to help Thai dairy farmers successfully enter and compete in premium dairy markets. 

Read more at: https://www.chula.ac.th/en/news/413633/