‘Shopee’ joined Thammasat Business School to launch the “E-commerce 101 powered by Shopee Bootcamp” project, an integration of intensive e-commerce curriculum for students of the 5-year Integrated Bachelor’s and Master’s Degree Program in Business and Accounting (IBMP) for the purpose of upskilling the e-commerce business so that the students can support and develop Thai SMEs and young entrepreneurs.
This is an extension of the successful 'Shopee Bootcamp' project for over 2 years, which was the collaboration with government and private sectors aiming to develop e-commerce performances for Thai SME entrepreneurs.
Suchaya Paleewong, Marketing Manager at Shopee (Thailand) said that E-commerce 101 powered by Shopee Bootcamp” is a project aiming to develop the students who are the main driving force in Thailand. Shopee is committed to providing knowledge and skills for online business.
In collaboration with the leading institutions including IMBP of Thammasat Business School, TU100 Digitalized by Shopee Bootcamp aims to enable students who graduated from this program to provide guidance and assist the entrepreneurs to adapt themselves in a constantly changing digital world.
This special project has been implemented to promote one of Shopee’s core values, “We Serve”, which focuses on providing the best experience in order to connect the organization with the society through assistance and support.
The objective of ‘Shopee Bootcamp’ is to promote the potential of the Thai digital economy through the special training course designed by the specialists from Shopee. The content of the program includes many interesting topics, for example, how to start an online store, how to manage your store on Shopee including how to achieve your sales goal, etc.
In addition, the training has been developed for an online course that enables easy access at all times through the project’s website.
Assistant Professor Dr Nopporn Ruangwanit, Director of Integrated Bachelor's and Master's Degree Program in Business and Accounting (IBMP), Thammasat Business School said, "The curriculum of Thammasat Business School’s IBMP includes Civic Engagement which encourages students to use the accounting and business administration knowledge to increase the revenue margins to the community business based on the process of analytical thinking to identify a problem of community business which is the target group, with the philosophy of sustainable community business and people in the stable community”.
IMBP is very pleased to be supported by our Knowledge Partner, Shopee (Thailand) which allows students to participate in E-commerce 101 powered by Shopee Bootcamp so that they can upgrade the skill and knowledge on E-commerce that enables the community products to enter E-commerce channel and transfer the knowledge to the community enterprise effectively. This will allow the community enterprise to adapt itself in a constantly changing digital world and run the business sustainably.
The “E-commerce 101 powered by Shopee Bootcamp” project in collaboration with Thammasat Business School will begin in March 2021 as a pilot project to pursue the objectives of Shopee to enhance the quality of life and livelihoods of Thai people.
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