The QS-APPLE Creative Awards 2017 that took place at the recent 13th QS-APPLE Conference held on 22 November 2017 in Taichung, Taiwan, is a recognition of the best international education promotional design in five categories.
Submissions of the Creative Awards were being discreetly evaluated by an independent committee of experts headed by the Creative Awards sponsors, Lim Kok Wing University of Creative Technology.
Content is the essence of communication, hence it should never be there just for the sake of it. Rather, content should always be an integral part of an overall creative concept as it is the one important element that helps attract and influence the decision of the target audience. Communicators today are required to tailor messages such that various content can be generated from that one single piece of information.
In today’s digital era, the ability to tell compelling stories will always be more powerful than simple advertisements. Shaping engaging content includes knowing the type of content required for various platforms. Winners of the Creative Awards have clearly demonstrated their efforts in actively trying to reach out to students and partners worldwide by telling their stories in the most creative and original manner.
Thank you for inspiring all of us with such memorable, beautiful and engaging content, and congratulations on your fantastic wins!
Category 1: Most Creative Corporate Institution Video
Category 2: Best International Print Advertisement
Category 3: Best International Student Recruitment Brochure
- Chung-Ang University
- Daegu Gyeongbuk Institute of Science & Technology (DGIST)
- Al-Farabi Kazakh National University
Category 4: Best International Website Page
- Russia – Novosibirsk State University
- Singapore – German Institute of Science & Technology – Tum Asia Pte Ltd
- Philippines – Mapua University
Category 5: Best Exhibition Booth Design
- City University of Hong Kong