Academic Rally Empowers Leaders

The Faculty of Social and Political Sciences at Universitas Sumatera Utara (FISIP USU) held its Academic Rally to mark the faculty’s 45th anniversary, under the theme “Critical, Creative, Collaborative: Young Leaders for the Nation.” The program brought together students, alumni, and professionals from diverse sectors, encouraging participants to reflect on leadership, resilience, and the role of young people in shaping social change.

The event featured a motivational session with Meutia Yulanda, Mobile Marketing Communications Officer for the Sumatra Area at Telkomsel. She encouraged students to remain persistent and purposeful in their academic journey, stating:

“I hope this event fuels your spirit… never give up and always stay true to your goals and dreams. Study earnestly and meaningfully so you can achieve what you aspire to after graduating from USU.”

Andi Renreng, Marketing Director of Xiaomi Indonesia, shared five professional principles he considers essential for students entering the workforce: aligned communication, purposeful over-communication, sharing information with full context, avoiding assumptions, and acknowledging the contributions of others. He framed these principles as foundations for success in fast-paced, collaborative professional environments.

The programme also welcomed Usman Kansong, Special Staff to the Deputy Speaker of the People’s Consultative Assembly (MPR RI), and Mhd. Fadli, Founder of Satu Atap Communication, who attended on site. Alumni contributors joined virtually, including Doley Tobing, Fashion Stylist, and Iqbal Damanik, Climate & Energy Campaign Manager at Greenpeace Southeast Asia, enabling a dynamic exchange covering marketing, creative media, environmental communication, and public policy.

Throughout the event, students demonstrated strong engagement, actively asking questions and sharing perspectives on how critical thinking, creativity, and collaboration can be applied in real-world contexts. The discussions highlighted the synergy between universities, alumni networks, and professional communities in shaping young leaders who are adaptive, innovative, and socially responsible. This programme also had a tangible impact beyond the classroom, equipping students with skills, perspectives, and professional connections that they can apply in their future careers and wider societal contributions.

Through the Academic Rally, FISIP USU reaffirmed its commitment not only to academic excellence but also to fostering character development, creative capacity, and cross-sector collaboration. The program underscored that Indonesia’s young generation is ready to contribute actively to socio-political development and national transformation.