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    A Hotel is Just a Building

    “These buildings are nothing more than bricks and mortar, glass and steel (…) no matter how sophisticated, elegant or beautiful these buildings may be, there are some things they cannot do”, said Bashar Wali, President of Provenance Hotels.

    “This human connection business, it applies to any business. It doesn’t matter what business you are in […] if you know how to connect with people you will always win over an able competitor because people will always want to do business with people, not machines, not computers”.

    Therefore, how can the hospitality and tourism education sector help to produce quality human resources needed to provide quality services so as to attract and retain guests for the purpose of advancing the tourism industry and economy?

    Participate in the upcoming QS Subject Focus Summit – “The Way Forward: Hospitality and Tourism Education Convergence with Industry 4.0” which will be held from 5-7 December 2018 in Kuching, Malaysia.

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