UE to offer students ‘Designing Services and Products with Artificial Intelligence’ course by the Royal College of Art

University of Europe for Applied Sciences (UE) has announced a collaboration with the Royal College of Art (RCA) to offer one of the world’s first Designing Services and Products with Artificial Intelligence courses as part of their postgraduate degree programmes at UE, with no additional costs.

This 9-week online/offline hybrid course developed and taught by the RCA faculties and alumni with delivery support from UE, gives students a strategic and applied understanding of the design principles supporting human-to-human-to-AI interactions. This will be used to generate AI ecosystems that lead to the development of AI products and services.

The course blends theoretical and practical units that teach how to deploy AI for fostering innovation through creativity, pursuing career ambitions and, most importantly, for developing a responsible, inclusive, accessible and sustainable strategy to AI innovation through design. UE students will benefit and develop skills by experimenting with AI creatively to support the development of an individual project.

Starting from the winter semester 2021, all new students enrolling on MA Visual Experience Design, MA New Media Design and MA Innovation Design Management at any of UE campuses will be able to integrate their main degree programme with the Designing Services and Products with Artificial Intelligence course from the RCA, with no additional fees.

UE is committed to promoting the future-oriented development of skills and interdisciplinary teaching formats, in step with actual practice and according to the highest international standards. Thomas Noller, UE’s Vice-Rector International and Academic Development, said: “By learning what possibilities AI offers and how to deal with them creatively, our students acquire core competencies that, in combination with their studies at UE, best prepare them for work in practice.

“How AI innovations can be harnessed in service and product design are questions that have special priority in today’s academic education. I am therefore very pleased that we are now working together with one of the best design schools in our new UE Innovation Hub in Potsdam.”

Dr Laura Ferrarello, MRes Design Pathway Leader at the Royal College of Art said: “We are delighted to collaborate with UE to offer this programme to the students in Germany. With a global society looking for new strategic solutions to tackle and address complex issues, such as pandemics and climate change, this course brings UE students in the RCA’s knowledge and experience in design strategies that use AI technologies to nurture their ambition and motivation, to transform and shape society through their creative talent”.

BSBI expands to Hamburg with Faculty of Creative Industries

Berlin School of Business and Innovation (BSBI) has today announced the opening of a new campus, expanding its presence to Hamburg.

The new premises, located in the second-largest city in Germany, will host BSBI’s Faculty of Creative Industries, in collaboration with its accredited awarding university partner, the
University for the Creative Arts (UCA).

The new faculty will expand BSBI’s portfolio with a selection of programmes in animation, graphic design and illustration. The programmes, awarded by UCA and taught by BSBI tutors, will allow students to receive UK recognised qualifications while studying in Germany.

Professor Dr Kyriakos Kouveliotis, Provost and Chief Academic Officer at BSBI, said: “This is a momentous occasion for BSBI, as we continue to expand our offering and grow our portfolio. With the addition of quality and career-oriented programmes in the creative arts, we aim to broaden our horizons and continue to become a leading institution in Germany.”

UCA is a top creative specialist university in the UK, holding ‘Gold’ status in the Teaching Excellence and Student Outcomes Framework (TEF). BSBI first partnered with the UK-based institution in October 2020, introducing undergraduate programmes in business and management, digital marketing and social media.

Dr Simon Macklin, Pro-Vice-Chancellor, University for the Creative Arts, said, “Our partnership with BSBI continues to flourish and we look forward to making more courses available to students soon. The faculty’s new home, in Hamburg – a city known for its cultural and creative scene – is perfectly located for students to experience and embed themselves in the creative industries.“

This new development in the collaboration offers students the opportunity to access prestigious flagship courses designed for aspiring professionals in the creative industries.

Liz Fernando, Head of Academic Operations Arts at BSBI, commented, “Hamburg is a well-renowned hub of creative arts in Germany and a major European science, research and education hub with several universities and institutions.

“Our new campus is therefore well positioned to deliver these innovative programmes to budding creative minds and to support the growing industry with talented graduates. Thanks to UCA’s expertise, we are able to deliver a quality educational experience to domestic and international students in Germany.”

BSBI Hamburg campus is located in the famous Otto von Bahrenpark area, a landmark in
the city. The area is now a modern business park, preserving historical buildings while serving as a perfect backdrop for a modern, exciting and inspiring creative campus.

To mark the opening of its Hamburg campus, BSBI is launching the ‘BSBI Portfolio Scholarship Competition’. Students applying for the October 2021 intake will have the opportunity to secure full scholarship and partial scholarships for up to 50% of the tuition fees by submitting their artistic portfolio, to be reviewed by a panel of experts, by Friday 13 August.