Brand awareness and loyalty allow organisations to reach out to their target audience and educational institutions to appeal to prospective students. Although a borderless world is ideal, in reality, due to certain circumstances particularly in relation to politics, some borders have ceased to exist while others emerged. Concurrently, educational institutions are facing difficulties in attracting new audiences, sourcing students and forging an image in new markets.
The major flaw of existing strategies used to appeal to international students is the limited contact with potential student audience because not everyone can be present at the events. Further, alternatively, competing universities may be offering more relevant and attractive deals to the same target audience through enhanced active and engaging strategies. In addition, the cost is relatively high compared to the mass target audience coverage and high conversion through the use of mass media and social networks with the use of lesser expenditure.
Source: LinkedIn
Join us in the upcoming QS WORLDWIDE 2018 from 22-23 May 2018 in Moscow, Russia, as we discuss the topic on “In Search of University Excellence: Perspectives from Russia and Emerging Countries”