A local Malaysian shoe company, Jojo Shoes recently held an online competition to show their support and appreciation towards the Covid 19 frontliners. The competition ‘Shoe Your Creativity’ invited all designers and artists nationwide to manifest their creativity by designing a pair of shoes.
Jojo Shoes, a young independent shoe brand designer, located in, Cyberjaya, Malaysia, produces affordable, comfortable high-level design shoes that providing for those who “love life and sports-like quality”.
Out of almost 100 designs presented by top designers in the country, Wan Muhammad Huzaifah Mohd Basir, from the Faculty of Art & Design, (FSSR), Universiti Teknologi MARA, (UiTM), Malaysia walked away with the grand prize. One of the winning requirements was based on social media and Wan secured 2,000 likes and hundreds of comments from social media such as Facebook and Instagram, to beat 15 other finalists.
Wan, 21, a student from the Fine Arts Department, defeated almost 30 designers with his amazing character of frontline workers fighting over the virus of COVID-19 using a black and white theme. He received RM500 cash prize and two pairs of complementary shoes from the brand. Following him closely was another student from Graphic Design & Media Digital, Hazren Hazni who won a Special Award: Best Doodle on Shoes.
All winners were judged based on the theme of Kita Jaga Kita which means We Safe Ourselves where 60 percent is based on judges’ decision, and the balance 40% comes from online votes from the public. The winner’s design also got featured on the Wall of Fame in Jojo Shoes.
Platforms such as this will be a good venue to encourage the young designers and artists to develop their skills and build up their names to higher levels. As we are retraining to adapt to the new normal routine, we hope and pray that eventually, we will find a solution to this pandemic.