The Faculty of Business and Management, Universiti Teknologi MARA (UiTM) Malaysia for the third time participated in the Cultural and Heritage Program hosted by The Kangwon National University (KNU), South Korea. The strong relationship between the KNU and FBM started right after both the parties signed an MOU in April 2014. Since then both the institutions have collaboratively involved in many student activities. Among the most celebrated event is the Cultural & Heritage Program. The program was first hosted by FBM in 2017 and once again in 2018. The event was organized by the students from the International Business Programme, FBM and students from KNU that were under the student’s mobility programme at that point of time. This international event aims to expose students to different cultures around the world.
The third installment of the Cultural & Heritage Program under the brand ‘United Colours of the World” was organized by the Asian International Mobility Students (AIMS) Program headed by Professor Hyun-Hoon Lee, Program Advisor (KNU). The event was held at Global Business Building, Kangwon National University (KNU), Chuncheon, South Korea on the 29th of April 2019. This time around student from many other countries participated in the event. Students from Malaysia, South Korea, Argentina, Vietnam, and Indonesia showcased their culture and heritage through fashion show, musical extravaganza, traditional games, and food. The Malaysian contingent that made this program possible was made up of 4 students who are currently undergoing the student’s mobility programme in KNU and 13 International Business Programme students who went on a field trip to South Korea. Among the highlights from the Malaysian contingent were nasi lemak, teh tarik and dikir barat!
Dr. Norshima Humaidi, Deputy Dean Research & Innovation, FBM was among the guest of honour at this event. In her congratulatory remarks, she said that culture has the power to bring societies from every corner of the world together. She further noted that it is important to share culture and heritage because as much as we know about each other, we still have a lot to learn.
The Cultural and Heritage Program was conducted in conjunction with the first Asian Business and Economics International Conference (ABEIC) 2019.