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    [email protected] with Fadza Anuar and Vivy Yusof of Fashion Valet

    Fadza Anuar and Vivy Yusof, the CEOs of Fashion Valet was invited to touchbase with FBM staff and students on the 29th of April 2019. The [email protected] is a programme that was created in the effort of moving from academia operating in isolation to the quadruple helix of academia, industry, government and local communities, it culminates in a partnership for incubation, development and commercialization of ideas between the faculty and Industry. [email protected] program was created to bring together top local CEOs and industry players to the Faculty of Business and Management. CEO [email protected] serves as an engaging platform for sharing knowledge and experiences between academia and industry.

    These two young entrepreneurs shared their journey in pursuing the business ventures. They started from the forming of the business ventures, the experience of getting buy ins from Clients and maintaining the business. Students were intrigued to learn more about their business culture, marketing strategy and sustainability strategy.

    The talk was held at DK 200, PFI Building, Faculty of Business and Management, Universiti Teknologi MARA attended by 30 academic staff and more than 200 students. The auditorium was overflowed with staff and students who came not only to share the Fadza and Vivyu’s experience but also to catch a glimpse of these two young award winning CEO / entrepreneurs idolized by most of the FBM students. The students left the programme feeling enlighten and full of spirit to improve themselves. Based on the feedback, the students are very happy to meet their idol during this session and was hoping that FBM ICAEN would bring more renowned CEOs to the faculty for this sharing Session.

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